Elgar Encyclopedia of Corporate Communication PDF Download

Author: Klement Podnar
Publisher: Edward Elgar Publishing
ISBN: 1802200878
Category : Business & Economics
Languages : en
Pages : 579

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Book Description
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.

Author: Pedersen, Paul M.
Publisher: Edward Elgar Publishing
ISBN: 1800883285
Category : Sports & Recreation
Languages : en
Pages : 560

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Book Description
Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.

Author: Faïz Gallouj
Publisher: Edward Elgar Publishing
ISBN: 1802202595
Category : Business & Economics
Languages : en
Pages : 755

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Book Description
The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open Access chapters.

Author: Thomas Cottier
Publisher:
ISBN: 9781784713539
Category : Foreign trade regulation
Languages : en
Pages : 0

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Book Description
"Organized thematically rather than alphabetically, the subject is split into four principal sections: the foundations and architecture of international economic law, its principles, its main regulatory areas, and the future challenges that it faces. Comprising over 250 entries..., traditional international economic law subject matter is supplemented by coverage of newly developing areas. Thus, the concepts and rules of trade, investment, finance and international tax law are found alongside entries discussing the relationship of international economic law with environmental protection, social standards, development, and human rights."--

Author: Charles F. Hofacker
Publisher: Edward Elgar Publishing
ISBN: 178811535X
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing, particularly the ways in which customers use digital media, and how technology can be used to fulfil the three key goals of digital marketing:effectively engaging with customers, selling to customers and using the power of networks to make connections with customers.

Author: David C. Holmes
Publisher: Edward Elgar Publishing
ISBN: 1789900409
Category : Social Science
Languages : en
Pages : 384

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Book Description
Drawing together key frameworks and disciplines that illuminate the importance of communication around climate change, this Research Handbook offers a vital knowledge base to address the urgency of conveying climate issues to a variety of audiences.

Author: Carole Howorth
Publisher: Edward Elgar Publishing
ISBN: 1800888724
Category : Business & Economics
Languages : en
Pages : 477

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Book Description
The intertwining of family relationships with business imperatives provides a fascinating but complex arena for study. This Encyclopedia is a valuable resource because family business studies are necessarily multi-disciplinary and wide-ranging, drawing on entrepreneurship, management, governance, economics, ethics, business history, as well as family studies.

Author: Katrijn Gielens
Publisher: Edward Elgar Publishing
ISBN: 1786430282
Category : Business & Economics
Languages : en
Pages : 480

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Book Description
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.

Author: Tanya Aplin
Publisher: Edward Elgar Publishing
ISBN: 1785368346
Category : Law
Languages : en
Pages : 608

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Book Description
This Handbook provides a scholarly and comprehensive account of the multiple converging challenges that digital technologies present for intellectual property (IP) rights, from the perspectives of international, EU and US law. Despite the fast-moving nature of digital technology, this Handbook provides profound reflections on the underlying normative legal dilemmas, identifying future problems and suggesting how digital IP issues should be dealt with in the future.

Author: Hargittai, Eszter
Publisher: Edward Elgar Publishing
ISBN: 1788116577
Category : Social Science
Languages : en
Pages : 400

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Book Description
This cutting-edge Handbook offers fresh perspectives on the key topics related to the unequal use of digital technologies. Considering the ways in which technologies are employed, variations in conditions under which people use digital media and differences in their digital skills, it unpacks the implications of digital inequality on life outcomes.