Employer Branding for the Hospitality and Tourism Industry PDF Download

Author: Sjoerd Gehrels
Publisher: Emerald Group Publishing
ISBN: 1789730716
Category : Business & Economics
Languages : en
Pages : 263

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Book Description
This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.

Author: Sjoerd Gehrels
Publisher: Emerald Group Publishing
ISBN: 1789730694
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.

Author: Costa, Vânia Gonçalves
Publisher: IGI Global
ISBN: 179984319X
Category : Business & Economics
Languages : en
Pages : 472

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Book Description
The tourism industry is an industry of people and is directly dependent on the performance of activities, skills, professionalism, quality, and competitiveness. Approaching the perspective of people management stresses the need to humanize companies, making empowerment and commitment easier. These are key to setting “talents” and, more importantly, to encouraging these individuals to put their creative capacities to the service of the companies for which they work. Only by being collaborative internally does business gain competitive capacity in the global marketplace. This aspect is crucial in tourism in the face of strong and growing competition in the sector. Human Capital and People Management in the Tourism Industry is a crucial reference source that reveals groundbreaking human resource policies for tourism destinations, revolutionary human capital managerial business approaches in tourism, innovative tourism training perspectives, and new tourism qualification prospects. Featuring research on topics such as intellectual capital, human resource management, and financial performance, this book is ideally designed for business managers, entrepreneurs, human resource officers, industry professionals, academicians, students, and researchers.

Author: Michael John Boella
Publisher: Routledge
ISBN: 0415632536
Category : Business & Economics
Languages : en
Pages : 354

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Book Description
This text now includes updates to all statistics, information on job design and empowerment, updated coverage of trade unionism and a new chapter on business ethics. It matches new NVQ requirements and incorporates new material relevant to courses and learning needs.

Author: Simon Barrow
Publisher: John Wiley & Sons
ISBN: 111999554X
Category : Business & Economics
Languages : en
Pages : 245

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Book Description
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

Author: Stefan Jooss
Publisher: Emerald Group Publishing
ISBN: 1800713088
Category : Business & Economics
Languages : en
Pages : 218

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Book Description
Talent Management Innovations in the International Hospitality Industry explores a wide range of subjects within the talent management field, including employer branding, creative talent, talent pools, and mentoring initiatives, along with a focus on talent identification, development, and retention.

Author: Yoonkyung Katie Hur
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description

Author: Stefan Jooss
Publisher: Emerald Group Publishing
ISBN: 1800713061
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
Talent Management Innovations in the International Hospitality Industry explores a wide range of subjects within the talent management field, including employer branding, creative talent, talent pools, and mentoring initiatives, along with a focus on talent identification, development, and retention.

Author: Anupama S. Kotur
Publisher: Emerald Group Publishing
ISBN: 1839829028
Category : Business & Economics
Languages : en
Pages : 395

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Book Description
The Emerald Handbook of Luxury Management for Hospitality and Tourism brings together global philosophies, principles and practices in luxury tourism management, exploring the changing paradigms of the upcoming post-pandemic global luxury travel market.

Author: Susan Horner
Publisher: Goodfellow Publishers Ltd
ISBN: 1910158682
Category : Business & Economics
Languages : en
Pages : 333

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Book Description
Recruiting and retaining happy and well trained staff is key to the success of all customer-facing businesses. This book is the first to explore on this important topic from an individual and personal perspective rather than a company perspective.