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Author: Ken Peattie Publisher: FT Prenticehall ISBN: Category : Business enterprises Languages : en Pages : 330
Book Description
This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies.
Author: Ken Peattie Publisher: FT Prenticehall ISBN: Category : Business enterprises Languages : en Pages : 330
Book Description
This text provides a study of how environmental concerns affect the principles and practice of marketing and how the marketing function is affected by environmental concerns. It examines how aspects of marketing can be applied to developing and implementing greener strategies.
Author: Ulrich Steger Publisher: Springer ISBN: 1349145645 Category : Business & Economics Languages : en Pages : 261
Book Description
Ecology has become an integral part of the strategic context in which corporations operate. This book examines fully the strategic issues, concepts and tools which managers must understand to sustain their own business competitiveness as society evolves toward a new definition of progress. In addition, it is argued that strategic environmental management provides an excellent learning context for the development of more general competitive capabilities.
Author: William Winston Publisher: Routledge ISBN: 1136590331 Category : Business & Economics Languages : en Pages : 452
Book Description
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well. Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance. This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance. Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.
Author: Frank-Martin Belz Publisher: John Wiley & Sons ISBN: 1119966191 Category : Business & Economics Languages : en Pages : 354
Book Description
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com
Author: Walter Coddington Publisher: McGraw-Hill Companies ISBN: Category : Business & Economics Languages : en Pages : 280
Book Description
Designed for practical use, this guide profiles the experiences of actual companies, among them McDonald's and AT&T, who have successfully capitalized on the unique marketing opportunities inherent in environmentalism. By showing which strategies work and why many backfire, the book establishes a bold new framework for marketing approaches in the competitive 1990s.
Author: Robert Dahlstrom Publisher: ISBN: 9781111530372 Category : Green marketing Languages : en Pages : 334
Book Description
GREEN MARKETING MANAGEMENT, International Edition helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the book reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.
Author: Esakki, Thangasamy Publisher: IGI Global ISBN: 1522523324 Category : Business & Economics Languages : en Pages : 294
Book Description
In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.
Author: Rogene A. Buchholz Publisher: ISBN: Category : Business & Economics Languages : en Pages : 472
Book Description
Now in its second edition, Rogene Buchholz's text offers a managerial perspective of the principles of environmental management, rather than focusing on ecological aspects.
Author: Paul Compton Publisher: Routledge ISBN: 1134750781 Category : Social Science Languages : en Pages : 544
Book Description
Focuses on the instruments and tools currently available to the environmental manager. A theoretical background to the instruments is given together with an overview of those instruments that are in common use today, with particular attention to the physical, economic, legislative and communication instruments.
Author: Doug McKenzie-Mohr Publisher: SAGE Publications ISBN: 1412991293 Category : Business & Economics Languages : en Pages : 257
Book Description
Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environment, the focus turns to the environment, and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the Social Marketing Model and includes a discussion of various tools that can be used to develop social marketing strategies. It then moves into sections on Residential-Related Behaviours and Commercial-Related Behaviours. These sections follow a consistent format and: - Describe a variety of environmental issues - Give examples of the numerous changes in behaviours and/or practices that would contribute to reducing the problem - Provide mini-cases that illustrate the successful use of social marketing principles along with tools to influence this behaviour in similar situations - Review what worked and what could have been improved. A final section provides future directions and recommendations.
Author: Ken Peattie
Author: Ken Peattie
Author: Ulrich Steger
Author: William Winston
Author: Frank-Martin Belz
Author: Walter Coddington
Author: Robert Dahlstrom
Author: Esakki, Thangasamy
Author: Rogene A. Buchholz
Author: Paul Compton
Author: Doug McKenzie-Mohr