Event Portfolio Management PDF Download

Author: Vladimir Antchak
Publisher: Goodfellow Publishers Ltd
ISBN: 1911396935
Category : Business & Economics
Languages : en
Pages : 209

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Book Description
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.

Author: Vassilios Ziakas
Publisher: Routledge
ISBN: 113631492X
Category : Business & Economics
Languages : en
Pages : 220

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Book Description
Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book for the first time explores how managers and host communities can synergize sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes. The incorporation of different events into a portfolio requires an integrative way of viewing the different community purposes that they serve in unison. This book elaborates on this holistic approach by developing an integrative theoretical framework for conceptualizing event portfolios, and examining their challenges and prospects as well as potential as tools for sustainable development. It therefore presents the foundations of event portfolio planning, the patterns of inter-organizational relationships within collaborative events networks that foster the conditions for community capacity-building and the requirements for the design and development of event portfolios. Topics are considered from varying perspectives and examples of emerging event portfolios from a range of geographical regions are integrated throughout. Uniquely providing a holistic framework for planning and managing a series of events this is essential reading for all those interested in Events Policy, Planning and Management.

Author: Emma Abson
Publisher: Goodfellow Publishers Ltd
ISBN: 1911635808
Category : Business & Economics
Languages : en
Pages : 357

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Book Description
A complete and thorough ontology of the study of planned events and the professional practice of event management and event tourism. Contains user friendly explanations and language to explain and contextualise jargon and technical terms within this wide and varied field.

Author: John Armbrecht
Publisher: Edward Elgar Publishing
ISBN: 1788114361
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
This book explores and expands upon the core topics in the current academic debate within event management research. Emerging areas and innovative methodologies are organised into three themes: Events in Society, Event Consumers, and the Event Organization.

Author: Vassilios Ziakas
Publisher: Edward Elgar Publishing
ISBN: 1035313642
Category : Business & Economics
Languages : en
Pages : 221

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Book Description
This invigorating read explores the inherent unsustainability of events, exacerbated by the COVID-19 pandemic crisis. Vassilios Ziakas challenges the dominant paradigms of the field, suggesting the need to seriously rethink how we view, study and manage events in order to develop holistic event management frameworks which foster their adaptability and resilience.

Author: Vassilios Ziakas
Publisher: Goodfellow Publishers Ltd
ISBN: 1911635921
Category : Business & Economics
Languages : en
Pages : 285

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Book Description
The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of ‘Theory’ and ‘Cases’, it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations.

Author: Florian Neus
Publisher: Springer Nature
ISBN: 3658292628
Category : Business & Economics
Languages : en
Pages : 166

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Book Description
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. ​About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.

Author: Donald Getz
Publisher: Taylor & Francis
ISBN: 100381414X
Category : Travel
Languages : en
Pages : 705

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Book Description
Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience, and meanings associated with them. International in scope and embellished with useful figures and tables throughout, the authors carefully examine current forces, trends, and issues, including impacts of the pandemic. All the major types of planned events are profiled, with emphasis on their forms, functions, experiential dimensions, meanings, and values. This book’s framework encompasses antecedents, planning and design, outcomes and impacts, and the various patterns and processes that influence the events sector, including policy. New and expanded topics in the fifth edition include: • Content has been substantially reorganised to give much more attention to establishing theoretical foundations and advocating principles for the core management functions. • New content on gender studies, human rights, crisis management and resilience, sustainability, and events as agents of change. • Expert opinion boxes cover major issues: educational philosophy; technology and its impacts; human rights and mega-events; virtual events and agile management; trends in corporate events; happiness and well-being; event portfolios management; civic dramaturgy; event design; trends in communications, including new media; dynamic crowd management; overtourism; and event-sector recovery. • Additional chapters on design, policy, management fundamentals, planning and operations, event tourism, and the inter-related management challenges of risk, security, health and safety, and environment. This insightful volume will be an invaluable resource for all undergraduate students of events studies throughout their degree programmes.

Author: Marie Catherine Unabia-del Mar
Publisher: Xlibris Corporation
ISBN: 1796079510
Category : Education
Languages : en
Pages : 125

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Book Description
Events Management Services NC III is a short TESDA course in the Philippines that will train you in planning and organizing events in different venues such as conference centers, hotels, motels, restaurants, clubs, resorts and luxury liners. Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. This book will give readers the guide on how to make a portfolio with regards to this course.

Author: Vassilios Ziakas
Publisher: CABI
ISBN: 1789247853
Category : Travel
Languages : en
Pages : 178

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Book Description
This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events. Encompassing all events including sport, cultural and business, it also covers all kinds of benefits that can be leveraged and lead to sustainability through triple-bottom-line assessment. The book takes an interdisciplinary approach to cross boundaries and creates linkages among the parent disciplines (sport management; events, hospitality and tourism; leisure studies, parks and recreation) and general disciplines (management, marketing, sociology, anthropology, urban and regional planning). Building a truly global and transdisciplinary framework, the author provides direction and possibilities that can lead to new forms of leveraging, making this an excellent resource for researchers, practitioners and students interested in event management and policy, sport management, recreation and leisure, and hospitality, tourism and festival management.