Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Fascinate PDF full book. Access full book title Fascinate by Sally Hogshead. Download full books in PDF and EPUB format.
Author: Sally Hogshead Publisher: Harper Collins ISBN: 0061966169 Category : Business & Economics Languages : en Pages : 293
Book Description
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
Author: Sally Hogshead Publisher: Harper Collins ISBN: 0061966169 Category : Business & Economics Languages : en Pages : 293
Book Description
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
Author: Sally Hogshead Publisher: HarperCollins ISBN: 0062405934 Category : Business & Economics Languages : en Pages : 236
Book Description
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.
Author: Sally Hogshead Publisher: Harper Collins ISBN: 0062230700 Category : Business & Economics Languages : en Pages : 414
Book Description
Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Author: Tim Kurkjian Publisher: Macmillan ISBN: 1250077931 Category : Sports & Recreation Languages : en Pages : 253
Book Description
The New York Times Bestseller! In the aftermath of the Steroid Era that stained the game of baseball, at a time when so many players are so rich and therefore have a sense of entitlement that they haven't earned, ESPN baseball commentator Tim Kurkjian shows readers how to love the game more than ever, with incredible insight and stories that are hilarious, heartbreaking, and revealing. From what Pete Rose was doing in the batting cage a few minutes after getting out of prison, to why everyone strikes out these days and why no one seems to care, I'm Fascinated By Sacrifice Flies will surprise even longtime baseball fans. Tim explains the fear factor in the game, and what it feels like to get hit by a pitch; Adam LaRoche wanted to throw up in the batter's box. He examines the game's superstitions: Eliot Johnson's choice of bubble gum, a poker chip in Sean Burnett's back pocket. He unearths the unwritten rules of the game, takes readers inside ESPN, and reveals how Tony Gwynn made baseball so much more fun to watch. And, of course, Tim will explain to readers why he is fascinated by sacrifice flies.
Author: David C. Powell Publisher: Univ of California Press ISBN: 0520239172 Category : Science Languages : en Pages : 359
Book Description
"This autobiography is a charming and accurate telling by a modest man whose brilliant career has allowed millions to venture into the sea and feel what Dave feels when he's underwater—without getting wet!"—John E. McCosker, Director Emeritus, Steinhart Aquarium, San Francisco "Dave Powell is one of the giants in the development of the modern public aquarium. His great talents and skill have come from years of working with the technology of public aquariums, and also from a great love of the sea. This book is a wonderful tale of his adventures (and misadventures) as he worked to capture the essence of the ocean and bring it to public view."—Bruce Carlson, Director, Waikiki Aquarium, Honolulu "Gobies, jellyfish, coelacanth, white sharks—it's all here. A delightfully written book detailing the experiences of the most innovative aquarist of our time. This book is a must read for anyone fascinated by looking through an aquarium viewing window."—Jerry Goldsmith, Vice President, SeaWorld of California
Author: Clare Sears Publisher: Duke University Press ISBN: 0822376199 Category : Social Science Languages : en Pages : 216
Book Description
In 1863, San Francisco’s Board of Supervisors passed a law that criminalized appearing in public in “a dress not belonging to his or her sex.” Adopted as part of a broader anti-indecency campaign, the cross-dressing law became a flexible tool for policing multiple gender transgressions, facilitating over one hundred arrests before the century’s end. Over forty U.S. cities passed similar laws during this time, yet little is known about their emergence, operations, or effects. Grounded in a wealth of archival material, Arresting Dress traces the career of anti-cross-dressing laws from municipal courtrooms and codebooks to newspaper scandals, vaudevillian theater, freak-show performances, and commercial “slumming tours.” It shows that the law did not simply police normative gender but actively produced it by creating new definitions of gender normality and abnormality. It also tells the story of the tenacity of those who defied the law, spoke out when sentenced, and articulated different gender possibilities.
Author: Sally Hogshead
Author: Sally Hogshead
Author: Sally Hogshead
Author: Sally Hogshead
Author: Andy Propst
Author: Tim Kurkjian
Author: David C. Powell
Author: Will Harvey
Author: Clare Sears
Author: Pat O'Reilly
Author: John B. Newman