Finding Your Niche-- Marketing Your Professional Service PDF Download

Author: Bart Brodsky
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 278

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Author: Pamela Slim
Publisher: McGraw Hill Professional
ISBN: 1264266804
Category : Business & Economics
Languages : en
Pages : 288

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Book Description
Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile—aiming all their sales and marketing efforts towards this single type of person—and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. The Widest Net shows how to: Search outside your own lens/bias/routine/history to target ideal customers. Attract the interest and attention of new leads by learning more about them authentically. Develop products and services suited to these customers. Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow. Build and sustain loyalty and trust with new customers. Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.

Author: Eric Van Van Der Hope
Publisher:
ISBN: 9780977968428
Category : Business & Economics
Languages : en
Pages : 308

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Book Description
The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service or product, you can capitalize on areas where people are eager to buy and willing to spend whatever money is necessary to get what they want. "Mastering Niche Marketing" is the most complete single-volume guide to developing a unique business. It includes step-by-step, easy to follow strategies and techniques that will assist in identifying an idea in demand, creating a product, and how to promote it - making money in the process! Here is a small sample of what you ll discover within the pages of this book: Discover 2 mistakes that inexperienced individuals fail to do when attempting to choose a potentially profitable niche market. Warning: You're doomed to fail if you do not fully grasp the explanation. Having difficulties coming up with a niche idea? Drastically improve your brainstorming sessions with these 9 thought-provoking questions! Determining the profitability of your niche market is crucial to the success of your business, so before you accept any financial risk with your business - learn 15 of the most common fees that new business owners tend to forget about. Difficulties finding a profitable market? Here are 9 tested and effective business models that'll prevent you from having to re-invent the wheel so you can start generating a passive income stream! Discover 11 proven money-making methods that ll result in your customers gladly 'handing over' their money using the 'oldest trick' in the book. Integrate it properly within your sales process and this will be how you make the bulk of your profits. 9 highly proven techniques you can use to persuade your visitors to click through to your site, thus improving your traffic and increasing your potential for sales. Understand this aspect about your customers and it ll result in their loyalty to you for a lifetime as they will continually purchase from you again and again.

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395608449
Category : Business & Economics
Languages : en
Pages : 252

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Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

Author: Laurence J. Pino
Publisher: Berkley Trade
ISBN: 9780425141489
Category : Business & Economics
Languages : en
Pages : 228

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Book Description
Pino, who co-founded his first company at the age of 19, shares his proven techniques for building a prosperous operation, clearly explaining everything readers need to know to become successful entrepreneurs. Includes six key ways for making any business profitable, market identification worksheets, and more.

Author:
Publisher: Lucy MacDonald
ISBN: 0978086406
Category :
Languages : en
Pages : 211

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Author: Aaron Marks
Publisher: CRC Press
ISBN: 1136140220
Category : Art
Languages : en
Pages : 332

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This comprehensive guide gives readers with basic music compositional skills the information they need to become commercially viable artisans. In addition to providing a foundation of prerequisite technical skills, including basic audio considerations and sound file formats, the book teaches the business skills needed to work successfully as an audio technician in the game development business. How-to features take the reader step-by-step, from purchasing the right equipment, understanding the various game platforms, and composing music and creating sound effects specifically for games, to the ins and outs of marketing, producing demo reels, determining fees, bidding projects, and negotiating contracts.

Author: Rory J. McMahon CLI
Publisher: CRC Press
ISBN: 1420006401
Category : Computers
Languages : en
Pages : 436

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Since the publication of the first edition of this volume, many new certification programs have begun in private and community colleges, including a course designed by the author for Boston University and a specialty certification by the U.S. Association for Professional Investigators. Reflecting the surge in interest into the investigative fi

Author: Anthony O. Putman
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 264

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Book Description
Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing—making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." —Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." —Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." —Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company

Author: Stephanie Chandler
Publisher:
ISBN: 9781935953289
Category : Electronic commerce
Languages : en
Pages : 230

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Book Description
Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you've gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals. Own Your Niche is ideal for consultants, coaches, freelancers, health and wellness professionals, attorneys, doctors, authors, professional speakers, financial advisers, and other service-based businesses.