For the Win, Revised and Updated Edition PDF Download

Author: Kevin Werbach
Publisher: University of Pennsylvania Press
ISBN: 1613631464
Category : Business & Economics
Languages : en
Pages : 152

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Book Description
In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. This edition incorporates the most prominent research findings to provide a comprehensive gamification playbook for the real world.

Author: Kevin Werbach
Publisher: University of Pennsylvania Press
ISBN: 1613631049
Category : Business & Economics
Languages : en
Pages : 153

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Book Description
"A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION…."—Daniel H. Pink, Author, Drive Why can't life—and business—be fun? For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works—and what not to do. Discover the successes—and failures—of organizations that are using gamification: How a South Korean company called Neofect is using gamification to help people recover from strokes;How a tool called SuperBetter has demonstrated significant results treating depression, concussion symptoms, and the mental health harms of the COVID-19 pandemic through game thinking; How the ride-hailing giant Uber once used gamification to influence their drivers to work longer hours than they otherwise wanted to, causing swift backlash. The story of gamification isn't fun and games by any means. It's serious. When used carefully and thoughtfully, gamification produces great outcomes for users, in ways that are hard to replicate through other methods. Other times, companies misuse the "guided missile" of gamification to have people work and do things in ways that are against their self-interest. This revised and updated edition incorporates the most prominent research findings to provide a comprehensive gamification playbook for the real world.

Author: Kevin Werbach
Publisher: University of Pennsylvania Press
ISBN: 1613630689
Category : Business & Economics
Languages : en
Pages : 46

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Book Description
Take your gamification efforts to the next level When The Economist covered Kevin Werbach and Dan Hunter's new book For the Win in 2012, they referred to gamification as a "management craze." Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English, Chinese, Japanese, Korean, Russian, and Spanish, and more than a quarter of a million people have taken Werbach's gamification course on Coursera. Now, in their new ebook The Gamification Toolkit, Werbach and Hunter go deeper into the key game elements and provide you with the tools to take gamification to the next level. This brief but comprehensive ebook is a user's guide to help you build a game—for the win.

Author: Kevin Werbach
Publisher: Wharton School Press
ISBN: 9781613630235
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Millions play Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game-makers need not be the only ones benefiting from game design. Werbach and Hunter, lawyers and World of Warcraft players, created the world's first course on gamification at the Wharton School. In their book, they reveal how game thinking--addressing problems like a game designer--can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.

Author: Russ Laraway
Publisher: St. Martin's Press
ISBN: 1250279674
Category : Business & Economics
Languages : en
Pages : 304

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Book Description
From the legendary Silicon Valley manager who inspired Radical Candor, the three simple rules for creating happy, engaged teams. Businesses everywhere are plagued by managers who seem to think that keeping their staff miserable is the best way to deliver profits. This is a failure of leadership that also hurts the bottom line; research has shown that maintaining a happy, engaged workforce consistently drives measurably better business results across the board. In When They Win, You Win, Russ Laraway, the Chief People Officer at Qualtrics, provides a simple, coherent, and complete leadership standard that teaches organizational planners and managers how to develop incredible levels of employee engagement. The book identifies three key elements: clear direction-setting, frequent coaching, and active engagement with employees on their long-term career goals. Russ Laraway's approach to management, developed at Google, Twitter, and Qualtrics, shows the way to cultivate a happy, productive, and engaged team. Happy results are sure to follow—for you, your customers, your shareholders, and your employees alike.

Author: Geoff Smart
Publisher: Ballantine Books
ISBN: 0345504194
Category : Business & Economics
Languages : en
Pages : 210

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Book Description
In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent. The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate. Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople • ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate • attract the person you want to hire, by emphasizing the points the candidate cares about most In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.

Author: Yu-kai Chou
Publisher: Packt Publishing Ltd
ISBN: 183921077X
Category : Computers
Languages : en
Pages : 500

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Book Description
Learn all about implementing a good gamification design into your products, workplace, and lifestyle Key FeaturesExplore what makes a game fun and engagingGain insight into the Octalysis Framework and its applicationsDiscover the potential of the Core Drives of gamification through real-world scenariosBook Description Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you'll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries. What you will learnDiscover ways to use gamification techniques in real-world situationsDesign fun, engaging, and rewarding experiences with OctalysisUnderstand what gamification means and how to categorize itLeverage the power of different Core Drives in your applicationsExplore how Left Brain and Right Brain Core Drives differ in motivation and design methodologiesExamine the fascinating intricacies of White Hat and Black Hat Core DrivesWho this book is for Anyone who wants to implement gamification principles and techniques into their products, workplace, and lifestyle will find this book useful.

Author: Harlan Coben
Publisher: Grand Central Publishing
ISBN: 1538748266
Category : Fiction
Languages : en
Pages : 346

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Book Description
In this #1 New York Times bestselling thriller from Harlan Coben, a dead man's secrets fall into the hands of a vigilante antihero—drawing him down a dangerous road. Over twenty years ago, the heiress Patricia Lockwood was abducted during a robbery of her family's estate, then locked inside an isolated cabin for months. Patricia escaped, but so did her captors — and the items stolen from her family were never recovered. Until now. On the Upper West Side, a recluse is found murdered in his penthouse apartment, alongside two objects of note: a stolen Vermeer painting and a leather suitcase bearing the initials WHL3. For the first time in years, the authorities have a lead — not only on Patricia's kidnapping, but also on another FBI cold case — with the suitcase and painting both pointing them toward one man. Windsor Horne Lockwood III — or Win, as his few friends call him — doesn't know how his suitcase and his family's stolen painting ended up with a dead man. But his interest is piqued, especially when the FBI tells him that the man who kidnapped his cousin was also behind an act of domestic terrorism — and that the conspirators may still be at large. The two cases have baffled the FBI for decades, but Win has three things the FBI doesn't: a personal connection to the case; an ungodly fortune; and his own unique brand of justice.

Author: Karen Deans
Publisher: Holiday House
ISBN: 0823448533
Category : Juvenile Nonfiction
Languages : en
Pages : 35

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Book Description
A new and updated edition of the picture book about the woman called "The Jackie Robinson of tennis." Although stars like Serena Williams cite Althea Gibson as an inspiration, Gibson's story is not well-known to many young people today. Growing up tough and rebellious in Harlem, Althea took that fighting attitude and used it to go after her goals of being a tennis champion, and a time when tennis was a game played mostly by wealthy white people in country clubs that excluded African Americans. In 1956, she became the first Black American to win a major championship when she won at The French Open. When she won the celebrated Wimbledon tournament the following year, Gibson shook hands with the Queen of England. Not bad for a kid from the streets of Harlem. With determination and undeniable skill, Althea Gibson become a barrier-breaking, record-setting, and world-famous sportswoman. This new and updated edition of this inspirational biography contains recent information on the impact of Gibson's legacy.

Author: Robert G. Cooper
Publisher: Basic Books
ISBN: 0465093337
Category : Business & Economics
Languages : en
Pages : 448

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Book Description
A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." --Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management