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Author: Adam Witty Publisher: Forbesbooks ISBN: 9781946633132 Category : Business & Economics Languages : en Pages : 160
Book Description
Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
Author: Adam Witty Publisher: Forbesbooks ISBN: 9781946633132 Category : Business & Economics Languages : en Pages : 160
Book Description
Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
Author: Forbes Magazine Staff Publisher: John Wiley & Sons ISBN: 0471196533 Category : Business & Economics Languages : en Pages : 375
Book Description
What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work. Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a license agreement with Forbes Inc.
Author: Ted Goodman Publisher: Hachette UK ISBN: 0316310050 Category : Reference Languages : en Pages : 704
Book Description
Revised and updated, this bestselling collection of business wit and wisdom is the ultimate desk reference for the cube and corner office, by one of the world's most popular business publications. Forbes is one of the world's most trusted, recognizable, and growing brands in business news and information both in print and online. This comprehensive collection of business quotations gathers more than 10,000 apt, astute, and motivational remarks on scores of topics, organized alphabetically, from "Ability" to "Excellence" to "Salesmanship." First published in 1997, this all new edition is updated with hundreds of new quotations, from the likes of Steve Jobs, Sheryl Sandberg, and Oprah Winfrey that pertain to modern business culture. Forbes Book of Quotations is the perfect gift or reference tool for students, budding entrepreneurs, and seasoned professionals alike, or anyone looking for a sharp-witted way to make a lasting impression.
Author: Forbes Magazine Publisher: Black Dog & Leventhal ISBN: 9780316310062 Category : Reference Languages : en Pages : 0
Book Description
This Forbes® inspirational five-year journal is an effective way to set and maintain goals, and record the successes of your career. Talk about a five-year plan! Forbes Thought of the Day: Five-Year Journal for Business and Life is an essential tool for recording your achievements and developing your career goals, from the most trusted name in business news and information. Every page in this unique journal is designed to allow you to record and track events on the same calendar date over the course of five years. Each day begins with a motivational quote. Use this quote to inspire an entry, or simply write about something new you learned on that day, something you achieved, or a goal you hope to reach by that same day one year later. As the years pass the 5-year journal is the most efficient and manageable way to revisit past entries, evaluate how far you've come, and plan for the year ahead.
Author: Bruce David Forbes Publisher: Univ of California Press ISBN: 0520933729 Category : Religion Languages : en Pages : 198
Book Description
Written for everyone who loves and is simultaneously driven crazy by the holiday season, Christmas: A Candid History provides an enlightening, entertaining perspective on how the annual Yuletide celebration got to be what it is today. In a fascinating, concise tour through history, the book tells the story of Christmas—from its pre-Christian roots, through the birth of Jesus, to the holiday's spread across Europe into the Americas and beyond, and to its mind-boggling transformation through modern consumerism. Packed with intriguing stories, based on research into myriad sources, full of insights, the book explores the historical origins of traditions including Santa, the reindeer, gift giving, the Christmas tree, Christmas songs and movies, and more. The book also offers some provocative ideas for reclaiming the joy and meaning of this beloved, yet often frustrating, season amid the pressures of our fast-paced consumer culture. DID YOU KNOW For three centuries Christians did not celebrate Christmas? Puritans in England and New England made Christmas observances illegal? St. Nicholas is an elf in the famous poem "The Night Before Christmas"? President Franklin Roosevelt changed the dateof Thanksgiving in order to lengthen the Christmas shopping season? Coca-Cola helped fashion Santa Claus's look in an advertising campaign?
Author: Scott Cullather Publisher: Forbesbooks ISBN: 9781946633873 Category : Business & Economics Languages : en Pages : 0
Book Description
In CHALLENGE EVERYTHING(TM) THE BATTLE CRY THAT BLEW SH*T UP AND INVNTd LIVE BRAND STORYTELLING(TM) Scott Cullather and Kristina McCoobery the husband and wife co-founders of INVNT(TM), the global live brand storytelling agency(TM) share their story of launching a scrappy start-up - at the beginning of a global recession - and evolving it into a fully fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing strategies, and reveal the next frontier of business success: predictive analytics. So whether you're a budding entrepreneur considering going out on your own, a business leader looking to take your company to the next level, or CMO eager to build your brand, this book will help you blow sh*t up and take your projects, partnerships, and performance to the next level. "When I first met Scott and Kristina I was the marketing director for Mountain Dew. Now, thirteen years later, I realize how much the power of live storytelling benefited me throughout my entire career. There is nothing more powerful than a compelling story that is on brand, on message, but sticky. And boy do these two know how to craft stories like that." LAUREN HOBART PRESIDENT, DICK'S SPORTING GOODS "My entire life I have played sports in front of live audiences. I fully appreciate the power that a live event, be it a championship game or an interaction between family members, has in connecting the world. Scott and Kristina capture this incredibly well in Challenge Everything. And their personal journey is a wild ride " MASON PLUMLEE PROFESSIONAL BASKETBALL PLAYER DENVER NUGGETS "I met Scott and Kristina two years before they launched INVNT and have watched them grow their business from day one. They understand, better than anyone, the importance of live events and the critical role they play in a brand's narrative. In today's digital economy the currency of "live" has increased exponentially. If you're not reaching your constituents IRL (in real life) you're missing the most impactful connection for your brand. Whether you're growing a global business or creating a compelling brand story from scratch, you must read Challenge Everything - the most intuitive book on live narrative storytelling I have ever read." MATTI LESHEM FOUNDER OF PROTAGONIST BRAND STRATEGY AND CO-FOUNDER AND CEO, WEIMARANER REPUBLIC PICTURES
Author: Steve Forbes Publisher: McGraw Hill Professional ISBN: 0071823719 Category : Business & Economics Languages : en Pages : 272
Book Description
Why a return to sound money is our only hope for a true recovery and a healthy global economy “Money clearly illustrates that sound money is an essential foundation for a free and prosperous society and that the Federal Reserve’s current policies are a greater threat to the economic future of the U.S. than government deficit spending. This is an important book well worth reading.” -- John A. Allison, President and CEO, Cato Institute, and author of the New York Times bestselling The Financial Crisis and the Free Market Cure “Few topics today are as misunderstood as the subject of money. Steve Forbes understands money better than most heads of state do, and in this provocative book he shares his vast knowledge and gives us sensible and time-tested recommendations for stopping future financial meltdowns.” -- Lawrence Kudlow, CNBC Senior Contributor “Economic and monetary policies can be difficult to master for even the savviest politicians. Money effectively communicates these complexities into a cohesive argument for economic recovery and preventing a new financial crisis. Steve Forbes and Elizabeth Ames deliver a gripping read and an intriguing viewpoint on how to get our economy back on track.” --Greta Van Susteren, host of On the Record, Fox News Channel Few topics are as misunderstood today as the subject of money. Since the U.S. abandoned a gold-linked dollar more than four decades ago, the world’s governments have slid into a dangerous ignorance of the fundamental monetary principles that guided the world’s most successful economies for centuries. Today’s wrong-headed monetary policies are now setting the stage for a new global economic and social catastrophe that could rival the recent financial crisis and even the horrors of the 1930s. Coauthored by Steve Forbes, one of the world’s leading experts on finance, Money shows you why that doesn’t need to happen--and how to prevent it. After reading this entertaining and hugely well-informed book, you will know more about money than most people in the highest government positions today. Money explains why a return to sound money is absolutely essential if the U.S. and other nations are ever to overcome today’s problems. Stable money, Steve Forbes and Elizabeth Ames argue, is the only way to a true recovery and a stable and prosperous economy. Today’s system of fluctuating “fiat” money, in which governments manipulate the value of the dollar and other currencies, has been responsible for the biggest economic failures of recent decades, including the 2008 financial crisis, from whose effects we continue to suffer. The Obama/Bernanke/Yellen Federal Reserve and its unstable dollar policies are accelerating our course toward disaster, the authors show, in numerous convincing examples. In Money, Forbes and Ames answer these crucial questions: What is the difference between money and value? What is real wealth? How does sound money contribute to a well-functioning society? How have our money policy errors led to the current problems in global financial markets? What can we do now to reestablish the strength of the dollar and other currencies? The authors argue that the most effective way to return to a sound money policy and a healthy economy is to put the dollar back on a gold standard, and they outline the several different forms a gold standard could take. They also share invaluable suggestions for how to preserve our wealth and where to invest our money. Money is essential reading for anyone interested in this crucially important subject.
Author: Ozan Varol Publisher: PublicAffairs ISBN: 1541762614 Category : Business & Economics Languages : en Pages : 322
Book Description
* One of Inc.com's "6 Books You Need to Read in 2020 (According to Bill Gates, Satya Nadella, and Adam Grant)"* Adam Grant's # 1 pick of his top 20 books of 2020* One of 6 Groundbreaking Books of Spring 2020 (according to Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant). A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible. Rocket science is often celebrated as the ultimate triumph of technology. But it's not. Rather, it's the apex of a certain thought process -- a way to imagine the unimaginable and solve the unsolvable. It's the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets. Fortunately, you don't have to be a rocket scientist to think like one. In this accessible and practical book, Ozan Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life -- whether it's landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. Today, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. Those who can tackle these problems -- without clear guidelines and with the clock ticking -- enjoy an extraordinary advantage. Think Like a Rocket Scientist will inspire you to take your own moonshot and enable you to achieve liftoff.
Author: Adam Witty
Author: Adam Witty
Author: Erik A. Bruun
Author: Forbes Magazine Staff
Author: Ted Goodman
Author: James Forbes
Author: Forbes Magazine
Author: Bruce David Forbes
Author: Scott Cullather
Author: Steve Forbes
Author: Ozan Varol