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Author: Scott Cullather Publisher: Forbesbooks ISBN: 9781946633873 Category : Business & Economics Languages : en Pages : 0
Book Description
In CHALLENGE EVERYTHING(TM) THE BATTLE CRY THAT BLEW SH*T UP AND INVNTd LIVE BRAND STORYTELLING(TM) Scott Cullather and Kristina McCoobery the husband and wife co-founders of INVNT(TM), the global live brand storytelling agency(TM) share their story of launching a scrappy start-up - at the beginning of a global recession - and evolving it into a fully fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing strategies, and reveal the next frontier of business success: predictive analytics. So whether you're a budding entrepreneur considering going out on your own, a business leader looking to take your company to the next level, or CMO eager to build your brand, this book will help you blow sh*t up and take your projects, partnerships, and performance to the next level. "When I first met Scott and Kristina I was the marketing director for Mountain Dew. Now, thirteen years later, I realize how much the power of live storytelling benefited me throughout my entire career. There is nothing more powerful than a compelling story that is on brand, on message, but sticky. And boy do these two know how to craft stories like that." LAUREN HOBART PRESIDENT, DICK'S SPORTING GOODS "My entire life I have played sports in front of live audiences. I fully appreciate the power that a live event, be it a championship game or an interaction between family members, has in connecting the world. Scott and Kristina capture this incredibly well in Challenge Everything. And their personal journey is a wild ride " MASON PLUMLEE PROFESSIONAL BASKETBALL PLAYER DENVER NUGGETS "I met Scott and Kristina two years before they launched INVNT and have watched them grow their business from day one. They understand, better than anyone, the importance of live events and the critical role they play in a brand's narrative. In today's digital economy the currency of "live" has increased exponentially. If you're not reaching your constituents IRL (in real life) you're missing the most impactful connection for your brand. Whether you're growing a global business or creating a compelling brand story from scratch, you must read Challenge Everything - the most intuitive book on live narrative storytelling I have ever read." MATTI LESHEM FOUNDER OF PROTAGONIST BRAND STRATEGY AND CO-FOUNDER AND CEO, WEIMARANER REPUBLIC PICTURES
Author: Scott Cullather Publisher: Forbesbooks ISBN: 9781946633873 Category : Business & Economics Languages : en Pages : 0
Book Description
In CHALLENGE EVERYTHING(TM) THE BATTLE CRY THAT BLEW SH*T UP AND INVNTd LIVE BRAND STORYTELLING(TM) Scott Cullather and Kristina McCoobery the husband and wife co-founders of INVNT(TM), the global live brand storytelling agency(TM) share their story of launching a scrappy start-up - at the beginning of a global recession - and evolving it into a fully fledged global agency business, discuss the power of live brand storytelling and provide tactics for incorporating it into wider marketing strategies, and reveal the next frontier of business success: predictive analytics. So whether you're a budding entrepreneur considering going out on your own, a business leader looking to take your company to the next level, or CMO eager to build your brand, this book will help you blow sh*t up and take your projects, partnerships, and performance to the next level. "When I first met Scott and Kristina I was the marketing director for Mountain Dew. Now, thirteen years later, I realize how much the power of live storytelling benefited me throughout my entire career. There is nothing more powerful than a compelling story that is on brand, on message, but sticky. And boy do these two know how to craft stories like that." LAUREN HOBART PRESIDENT, DICK'S SPORTING GOODS "My entire life I have played sports in front of live audiences. I fully appreciate the power that a live event, be it a championship game or an interaction between family members, has in connecting the world. Scott and Kristina capture this incredibly well in Challenge Everything. And their personal journey is a wild ride " MASON PLUMLEE PROFESSIONAL BASKETBALL PLAYER DENVER NUGGETS "I met Scott and Kristina two years before they launched INVNT and have watched them grow their business from day one. They understand, better than anyone, the importance of live events and the critical role they play in a brand's narrative. In today's digital economy the currency of "live" has increased exponentially. If you're not reaching your constituents IRL (in real life) you're missing the most impactful connection for your brand. Whether you're growing a global business or creating a compelling brand story from scratch, you must read Challenge Everything - the most intuitive book on live narrative storytelling I have ever read." MATTI LESHEM FOUNDER OF PROTAGONIST BRAND STRATEGY AND CO-FOUNDER AND CEO, WEIMARANER REPUBLIC PICTURES
Author: James P. Lewis Publisher: McGraw-Hill Companies ISBN: 9780071379519 Category : Aircraft industry Languages : en Pages : 0
Book Description
"Working together reveals for the first time how visionary project manager Alan Mulally was able to mold Boeing's many disparate elements into a well-oiled team--one that delivered the revolutionary Boeing 777 both on time and on budget. Built upon Mulally's twelve guiding principles of project management, it provides managers with clear, easy-to-understand guidance for spearheading virtually any type of project, in any organization."--Dust jacket.
Author: Owen Davies Publisher: OUP Oxford ISBN: 0191509248 Category : Body, Mind & Spirit Languages : en Pages : 384
Book Description
What is a grimoire? The word has a familiar ring to many people, particularly as a consequence of such popular television dramas as Buffy the Vampire Slayer and Charmed. But few people are sure exactly what it means. Put simply, grimoires are books of spells that were first recorded in the Ancient Middle East and which have developed and spread across much of the Western Hemisphere and beyond over the ensuing millennia. At their most benign, they contain charms and remedies for natural and supernatural ailments and advice on contacting spirits to help find treasures and protect from evil. But at their most sinister they provide instructions on how to manipulate people for corrupt purposes and, worst of all, to call up and make a pact with the Devil. Both types have proven remarkably resilient and adaptable and retain much of their relevance and fascination to this day. But the grimoire represents much more than just magic. To understand the history of grimoires is to understand the spread of Christianity, the development of early science, the cultural influence of the print revolution, the growth of literacy, the impact of colonialism, and the expansion of western cultures across the oceans. As this book richly demonstrates, the history of grimoires illuminates many of the most important developments in European history over the last two thousand years.
Author: Robert Hoyman Publisher: ISBN: 9781732818606 Category : Languages : en Pages : 32
Book Description
Limerick Comics offers lighthearted original limericks on a wide range of history and science topics, each with an informational panel of surprising facts, all presented in entertaining comics.
Author: Jo Giese Publisher: She Writes Press ISBN: 1631525344 Category : Biography & Autobiography Languages : en Pages : 100
Book Description
An Amazon Bestseller Jo’s mother, Babe, liked to drink, dance, and stay up very late. When the husband she adored went on sales calls, she waited for him in the parking lot, embroidering pillowcases. Jo grew up thinking that the last thing she wanted was to be like her mother. Then it dawned on her that her own happiness was derived in large part from lessons Babe had taught her. Her mother might have had tomato aspic and stewed rhubarb in her fridge, while Jo had organic kale and almond milk in hers, but in more important ways they were much closer in spirit than Jo had once thought. At a turbulent time in America, Never Sit If You Can Dance offers uplifting lessons in old-fashioned civility that will ring true with mothers, daughters, and their families. Told with lighthearted good humor, it’s a charming tale of the way things used to be—and probably still should be.
Author: Mallika Chopra Publisher: Running Press Kids ISBN: 0762494735 Category : Juvenile Nonfiction Languages : en Pages : 128
Book Description
From the author of Just Breathe, Mallika Chopra, daughter of Deepak Chopra, comes a full-color guide empowering kids ages 8-12 to problem solve, harness inner strength, and gain grit and emotional awareness. Featuring full-color illustrations, Just Feel is an engaging and easy-to-read guide that introduces kids to the building blocks of resilience and grit. The U.S. and other nations are quickly becoming aware of the importance of children's ability to be independent and meet challenges head on; parents are eager for resources that help kids learn how to navigate life on their own. Just Feel is one of the very few books on social and emotional health that speaks directly to kids. Designed specifically with kids ages 8-12 in mind, the book clearly addresses important topics such as flexibility, responsibility, communication, creativity, and self-knowledge. Written by the respected writer and wellness expert Mallika Chopra, Just Feel will effectively teach kids how they can balance their emotions and make positive choices for themselves.
Author: Ivan Obolensky Publisher: ISBN: 9781947780132 Category : Languages : en Pages : 0
Book Description
This is a second edition print (POD) of "Eye of the Moon". Did Alice die from a curse?Or was she murdered? In this award-winning American Gothic novel, Percy and Johnny, two estranged childhood friends, reunite to attend an anniversary house party at the haunting family estate of Rhinebeck, where Johnny's aunt Alice died twenty years before, while reading an Egyptian Book of the Dead. Stumbling upon her hidden artifacts, including her letters and journals, Percy and Johnny discover her story is very different from what they had been led to believe. Nothing is what it seems and everyone has a secret to protect. You'll love this deftly crafted, riveting gothic mystery by a master of the genre. Be captivated late into the night with its intricate plot, fascinating characters, humor, and just the right amount of the supernatural. Get it now.
Author: Duncan Pritchard Publisher: Oxford University Press, USA ISBN: 0198829167 Category : Philosophy Languages : en Pages : 137
Book Description
Throughout history scepticism and the urge to question accepted truths has been a powerful force for change and growth. Today, as we are bombarded by adverts, scientific studies praising the latest superfoods, and political rhetoric, a healthy amount of scepticism is widely encouraged. But when is such scepticism legitimate - for example, as a driver of new ideas - and when is it problematic? And what role might adopting a sceptical outlook play in leading an intellectually virtuous life? In this Very Short Introduction Duncan Pritchard explores both the advantages of scepticism, in challenging outdated notions, and also how it can have unhelpful social consequences, in generating distrust. He considers the role of scepticism at the source of contemporary social and political movements such as climate change denial, post-truth politics, and fake news. Pritchard also examines the philosophical arguments for a radical form of scepticism which maintains that knowledge is impossible, and explores some of the main responses to these arguments. Finally, he considers the part scepticism might play in applying better thinking and learning to achieve a more meaningful life. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author: John Le Breton Publisher: Read Books Ltd ISBN: 147335191X Category : Body, Mind & Spirit Languages : en Pages : 115
Book Description
This oracle volume contains ancient wisdom and will provide the answers to all your questions. This runic magic book was first published in 1919. John Le Breton’s divination volume gives everyone easy access to fortune-telling magic, and will assist the reader in discovering the answers to any questions they pose using the Table of Jupiter.
Author: Scott Cullather
Author: Scott Cullather
Author: Douglas J. Del Tondo
Author: James P. Lewis
Author: Owen Davies
Author: Robert Hoyman
Author: Jo Giese
Author: Mallika Chopra
Author: Ivan Obolensky
Author: Duncan Pritchard
Author: John Le Breton