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Author: Ted Hart Publisher: John Wiley & Sons ISBN: 0471716197 Category : Business & Economics Languages : en Pages : 361
Book Description
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Author: Ted Hart Publisher: John Wiley & Sons ISBN: 0471716197 Category : Business & Economics Languages : en Pages : 361
Book Description
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Author: Howard Lake Publisher: ISBN: 9781899247066 Category : Electronic fund raising Languages : en Pages : 131
Book Description
Local groups, national charities, individual appeals, international campaigns -- whether raising money for your street, your school or your planet, this book shows how to make the Internet work for you! Packed with ideas on how to use the internet to find and keep donors, promote an appeal, sell merchandise, and speed up the day-to-day task of fundraising, Howard Lake has written a guide to success for his fellow fundraisers. Here you will find hundreds of key Internet addresses to take you direct to expert advisers. For years the internet has been helping fundraisers to help each other. Now you can share this vast source of free information. Howard Lake is a professional fundraiser, currently working for Amnesty International UK. He created and now runs the UK fundraising Web Site.
Author: Nick Allen Publisher: ISBN: Category : Business & Economics Languages : en Pages : 172
Book Description
As well as guiding readers to the Web sites especially useful for fundraisers and teaching them how to use the Internet to research possible donors, this book also shows how fundraisers can adapt the techniques they have already mastered to the special requirements and advantages of the Internet.
Author: Yidan Chen Publisher: Springer Nature ISBN: 9811625662 Category : Business & Economics Languages : en Pages : 442
Book Description
This book is the work of Charles Chen Yidan, “the Father of China’s Internet Philanthropy”. It is based on the long-term research and practices of Tencent Research Institute and the Tencent Foundation. It reviews the recent history of internet-based charity during the past 20 years. It provides a first-time comprehensive review and study of internet-based charity from different dimensions, including the nature of internet-based charity, typical innovations and practices at home and abroad, as well as future prospects for integrating new technology and charity. It offers important insights into the transformation of many charitable organizations, the regulatory approach of governments towards these organizations, and the development of future society. This book contains not only a large set of the latest data from foreign countries but also exclusive interviews of many industry experts, including the directors of online charity platforms and chairmen of typical charitable organizations. It provides valuable references and is highly recommended for enterprises, organizations, and authorities that want to understand and promote the advancement of philanthropy in China.
Author: Michael J. Worth Publisher: SAGE Publications ISBN: 1483393593 Category : Political Science Languages : en Pages : 642
Book Description
Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.
Author: Mal Warwick Publisher: Jossey-Bass ISBN: Category : Business & Economics Languages : en Pages : 324
Book Description
In this second edition, Mal Warwick, Ted Hart, Nick Allen and a sterling group of experts in the field have completely rewritten the first-ever hands-on guide for navigating the ever-changing world of fundraising on the Internet. This no-nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds. Both timely and informative, this invaluable resource will be kept current with frequent e-mail updates from the authors.
Author: Ted Hart Publisher: John Wiley and Sons ISBN: 0470308591 Category : Business & Economics Languages : en Pages : 400
Book Description
Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts. Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities. Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including: Getting supporters to do more than give Evaluating your Web site Blogs — an important development in fundraising The power of celebrity in building communities How to leverage an individual supporter's social network Online marketing to ethnic and special interest communities How to influence single-gift Web donors to become monthly donors The opportunities and challenges of multi-channel marketing Why ePhilanthropy succeeds — seven pillars of e-success Connecting with planned gift donors and prospects Buttons and banners on company Web sites Plus much more! Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.
Author: Ted Hart Publisher: John Wiley & Sons ISBN: 0470637447 Category : Business & Economics Languages : en Pages : 432
Book Description
The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service. Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques Includes chapters written by leading Internet professionals In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications Filled with case studies, Nonprofit Internet Management also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.
Author: Ted Hart Publisher: John Wiley & Sons ISBN: 0470539569 Category : Business & Economics Languages : en Pages : 432
Book Description
The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies can be utilized in full measure most effectively by nonprofits and addresses how to manage various applications for maximum benefit to internal operations and community service. Covers management models, social networking information, case studies, fundraising strategies, collaboration and coordination examples, and sample communications techniques Includes chapters written by leading Internet professionals In-depth discussion of Website design, technology trends, social networks, managing the organization using online tools, E-governance and board leadership, prospect research and donor modeling, volunteer recruitment and management, mobile technology, stewardship and relationship management, and green technology applications Filled with case studies, Nonprofit Internet Management also includes screenshots, tables, worksheets and checklists. It's an essential resource for every nonprofit organization operating in our modern wired world.
Author: Ted Hart
Author: Ted Hart
Author: Howard Lake
Author: Nick Allen
Author: 
Author: Yidan Chen
Author: Michael J. Worth
Author: Mal Warwick
Author: Ted Hart
Author: Ted Hart
Author: Ted Hart