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Author: Kit Yarrow Publisher: John Wiley and Sons ISBN: 0470523638 Category : Business & Economics Languages : en Pages : 253
Book Description
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
Author: Kit Yarrow Publisher: John Wiley and Sons ISBN: 0470523638 Category : Business & Economics Languages : en Pages : 253
Book Description
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
Author: Susan Gregory Thomas Publisher: Houghton Mifflin Harcourt ISBN: 9780547237954 Category : Business & Economics Languages : en Pages : 292
Book Description
An investigative journalist examines how marketers exploit infants and toddlers and the broad, often shocking impact of that exploitation on our society It's no secret that toy and media corporations manipulate the insecurities of parents to move their products, but Buy, Buy Baby unveils the chilling fact that these corporations are using -- and often funding -- the latest research in child development to sell directly to babies and toddlers. Susan Gregory Thomas offers even more unnerving epiphanies: the lack of evidence that "educational" shows and toys provide any educational benefit at all for young children and the growing evidence that some of these products actually impair early development and could harm our kids socially and cognitively for life. Underlying these revelations is a dangerous economic and cultural shift: our kids are becoming consumers at alarmingly young ages and suffering all the ills that rampant materialism used to visit only on adults -- from anxiety to hypercompetitiveness to depression. Thomas blends prodigious reportage with an empathetic voice. Her two daughters were toddlers while she wrote this book, and she never loses sight of the temporal and emotional challenges that parents face. She shows how we can help our kids live at their natural pace, not the frenetic clip that serves only the toddler-industrial complex. Buy, Buy Baby helps us fight the power marketers wield by exposing the false fears they spread.
Author: Corey Seemiller Publisher: Emerald Group Publishing ISBN: 1837970947 Category : Business & Economics Languages : en Pages : 142
Book Description
Gen Z Around the World incorporates research from eighty-one countries to provide a holistic view of Generation Z. The researchers present chapters on everything ranging from communication, happiness, and learning styles to emotional wellbeing, career values, and social change.
Author: United States. Congress. House. Select Committee on Expenditures in the War Department Publisher: ISBN: Category : World War, 1914-1918 Languages : en Pages : 1450
Author: Diane E. Spiegel Publisher: SelectBooks, Inc. ISBN: 1590799798 Category : Business & Economics Languages : en Pages : 196
Book Description
"Head of a corporate training business examines issues of Generation Y entering the workforce, including their conflicts with Baby Boomer managers who have different work ethics. She describes the Gen Y mindset to help company owners understand their distinct values and talents and recommends the right methods of leadership to motivate the Millennials to achieve their full potential"--Provided by publisher
Author: Jeff Fromm Publisher: AMACOM ISBN: 0814439284 Category : Business & Economics Languages : en Pages : 247
Book Description
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!
Author: Siamak Seyfi Publisher: Taylor & Francis ISBN: 1000928403 Category : Business & Economics Languages : en Pages : 189
Book Description
Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures. Gen Z is regarded as the world’s largest consumer market. The growth and behaviour of this economically significant market will have enormous implications for the future development of the tourism industry and destinations and its long-term sustainability. Characterised as being the first generation to grow up with the Internet and sometimes even referred to as the i-Generation, Gen Z is broadly regarded as having an avid interest in travel but seeks to do so in a way that is socially and environmentally conscious, mobile connected, and grounded in authentic local experiences. Logically structured and featuring contributions from a plethora of experts on the topic, this volume provides a critical examination of Gen Z consumer and travel behaviour in a comparative international context and its implications for the tourism, hospitality, and events industries. Embellished with illustrative figures and tables throughout, this book will be of pivotal interest not only to policy makers, destination management and marketing organisations (DMOs), and students of tourism, hospitality, sustainable consumption, and consumer culture, but also to those who seek to cater to this key market.
Author: Prashant Pardeshi Publisher: Walter de Gruyter GmbH & Co KG ISBN: 1614514070 Category : Language Arts & Disciplines Languages : en Pages : 767
Book Description
The Handbook of Japanese Contrastive Linguistics is a unique publication that brings together insights from three traditions—Japanese linguistics, linguistic typology and contrastive linguistics—and makes important contributions to deepening our understanding of various phenomena in Japanese as well other languages of the globe. Its primary goal is to uncover principled similarities and differences between Japanese and other languages of the globe and thereby shed new light on the universal as well as language-particular properties of Japanese. The issues addressed by the papers in this volume cover a wide spectrum of phenomena ranging from lexical to syntactic and discourse levels. The authors of the chapters, leading scholars in their respective field of research, present the state-of-the-art research from their respected field.
Author: Kit Yarrow
Author: Kit Yarrow
Author: Susan Gregory Thomas
Author: Corey Seemiller
Author: United States. Congress. House. Select Committee on Expenditures in the War Department
Author: United States. Congress. House. Committee on Military Affairs
Author: United States. Congress. House. Committee on Military Affairs
Author: Diane E. Spiegel
Author: Jeff Fromm
Author: Siamak Seyfi
Author: Prashant Pardeshi