Grow Your Practice Online - Proven Strategies to Attract and Convert New Dental Patients PDF Download

Author: Adam Zilko
Publisher: Createspace Independent Publishing Platform
ISBN: 9781986877039
Category :
Languages : en
Pages : 252

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Book Description
One of the biggest challenges facing dental professionals today is how to develop and scale a comprehensive digital marketing strategy. Sadly, many dentists, periodontists, orthodontists, and periodontal surgeons struggle to maintain their footholds offline. With resources stretched thin, coming up with the budget and developing the strategies to gain prominence on Google and elsewhere online becomes a constant struggle. Wouldn't it be great if there was a complete guide to digital marketing that was written strictly for those working in dentistry? That book is here. In this fourth edition of an Amazon Best Seller, Adam Zilko has compiled a digital strategy that can be customized for any practice, regardless of size or equity. With completely updated strategies that reflect what's working today for many top practices, The Ultimate Guide to Digital Marketing for Your Dental Practice contains proven strategies for attracting and converting new dental patients. A Focus on Digital Excellence The only way to attract a healthy stream of new, quality dental patients is to have a web presence that demands respect and attention. This book helps dental professionals get into the mindset of making their web presences patient-centric and targeted to quality patients who see the value in good dentistry. A Success Mindset Adam takes a unique approach that he takes with his Firegang Dental Marketing clients, and that's to get them into the proper mindset. Adam dispels common myths and helps dental professionals establish clear-cut goals and realistic expectations for building upon their dreams of dental practice success. A Fully-Customizable Digital Marketing "Treatment Plan" What follows in Grow Your Practice Online is a digital marketing strategy that can be used by new practices, those who have gone stagnant, and those intent on maximizing success. The book details the prospect's online journey and the many complicated paths prospects can take before they become an actual patient. The strategies are broken down so they are easy to learn and implement. SEO, Google & Facebook Marketing Another challenge dental professionals face is keeping up with the latest Google algorithm changes, how to optimize for Google safely so that you don't get penalized, as well as how to advertise on Google, Facebook, and other paid digital ad platforms. Adam has managed to make these facets of digital marketing easy to understand and gives plenty of advice for maximizing clicks, conversions, and return on investment. Testing & Optimizing for Maximum Leads & Growth The key to proper digital marketing is the study of the metrics and how to use those numbers and figures to maximize your efforts online. Dental professionals will learn how to make sense of all the noise and how to glean useful information from Google Analytics and other digital analysis platforms, as well has how to tweak campaigns over time to make them even more powerful. With an added digital marketing checklist for dental professionals and a full page of book bonuses, The Ultimate Guide to Digital Marketing for Your Dental Practice by Adam Zilko is a must buy.

Author: Scott Meadows
Publisher:
ISBN: 9781507637135
Category :
Languages : en
Pages : 144

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Book Description
Is That "Other" Dental Practice Stealing Your New Patients Right Before Your Eyes?It's Time to Do Something About It! Doc, you already know what's NOT working to help you reach new patients, and you probably know that getting your dental practice online is inevitable. You may even have a website, maybe even a good one. But if your website's not bringing new patients into your practice, if it's not getting your phone ringing and your chairs filled, you're missing out on one of the most powerful marketing tools at your command.If growing your practice to seven times its current size in the next several months sounds good to you, read on. You'll discover:* What thriving dental practices are doing online to get new patients calling them every day.* How to avoid being taken advantage of by "SEO Monkeys" who promise #1 Google listings, take your money, and disappear. * How to get started online, if you decide to tackle the learning curve and invest just a couple days a week implementing all the best practices you'll discover in this book.* How to avoid costly pitfalls in online marketing by knowing what to do and when to do it.* How you can finally get your website marketing for you, so you can get back to doing what you do best - taking care of your patients.Scott Meadows is an expert in local online marketing and best-selling author, committed to helping local dental practices thrive by using proven Internet marketing strategies. Never before has it been so crucial to build an effective online presence for your practice. The ideas in this book have enabled thousands of dental practices to experience a complete turnaround from floundering to flourishing... and it will show you the way, too.

Author: Jeff Jones
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Welcome, esteemed dentists and dental office managers, to a journey into the realm of online and digital marketing. In this guide, we will explore the critical strategies that can revolutionize your approach to attracting new patients. As a dental marketing company, we understand the unique challenges you face in promoting your practice. Today, we're not just offering insights; we're empowering you to self-grade and enhance your online and digital marketing efforts. Let's dive into the world of dental marketing mastery with "20 Online and Digital Marketing Strategies to Get New Patients for Your Dental Practice." 1. Crafting a Captivating Website: The Digital Showcase of Your Practice Your website is the cornerstone of your online presence. Evaluate its visual appeal, ease of navigation, and mobile responsiveness. Ensure it reflects the professionalism and warmth of your physical clinic. A compelling website invites patients into your digital space, setting the stage for a positive online experience. 2. Mastering Local SEO: Be Found Where It Matters Optimize your website for local search engine optimization (SEO). Claim your Google My Business listing, use local keywords, and encourage satisfied patients to leave positive reviews. Local SEO ensures your practice is visible to those actively seeking dental services in your area. 3. Unlocking the Power of PPC Advertising: Precision in Patient Targeting Dive into the world of Pay-Per-Click (PPC) advertising. Strategically choose keywords, create compelling ad copy, and leverage targeted campaigns. PPC ensures your practice appears at the forefront when potential patients are actively searching for dental services, delivering a remarkable return on investment. 4. Building a Social Media Presence: Connect Beyond the Clinic Walls Harness the vast reach of social media platforms. Establish a consistent presence on channels like Facebook, Instagram, and Twitter. Engage with your audience through informative content, patient stories, and promotions. Social media serves as a dynamic extension of your practice, fostering connections beyond the clinic. 5. Embracing Email Marketing: Nurturing Relationships Digitally Develop a robust email marketing strategy. Regular newsletters, promotions, and educational content keep your practice top of mind. Email marketing nurtures relationships, encouraging patient loyalty and retention. 6. Leveraging the Power of Video Marketing: A Personal Touch in the Digital Realm Engage your audience with video marketing. Share behind-the-scenes glimpses of your practice, educational content, and patient testimonials. Video adds a personal touch, making your practice more relatable and trustworthy. 7. Prioritizing Dental SEO: Elevate Your Online Visibility Invest in comprehensive Search Engine Optimization (SEO) for your dental website. Optimize content, meta tags, and images. Quality backlinks enhance your website's authority, ensuring your practice ranks higher in search engine results. 8. Implementing Online Appointment Scheduling: Convenience at Your Patient's Fingertips Enhance patient experience with online appointment scheduling. Simplify the booking process, saving time for both your team and patients. The convenience of online scheduling encourages prompt bookings. 9. Engaging Social Media Contests: Gamify Your Online Presence Boost engagement with social media contests. Encourage participation through likes, shares, and comments. Contests not only entertain your audience but also broaden your social media reach.

Author: Len Tau
Publisher: Morgan James Publishing
ISBN: 1642797820
Category : Business & Economics
Languages : en
Pages : 226

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Book Description
In Raving Patients, Dr. Len Tau, a practicing dentist in Philadelphia and online reputation specialist, shares simple tips and best practices to become visible and demonstrate credibility online. Dental practices waste thousands of dollars and hundreds of hours trying to find new patients using methods that may have worked decades ago but no longer work today. Raving Patients teaches dentists how to get exponentially better marketing results for a fraction of the time and money using a simple combination of online and offline reputation marketing strategies that take only minutes to implement. The strategies within Raving Patients help dental practices rise up search engine results when patients in their area search for new dentists. Dr. Tau also presents proven methodologies that help dental practices stand out as the practice of choice in their area. This generates a steady flow of patients who are more likely to move forward with treatment recommendations than other dental marketing strategies.

Author: Daniel Delmain
Publisher: Daniel Delmain
ISBN:
Category : Business & Economics
Languages : en
Pages : 104

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Book Description
A must-read for every dentist who wants more patients! Are you frustrated by stagnant growth or uncertain about the future of your dental practice? If so, then this book is for you. Dental marketing expert Dan Delmain shares insights from his years of experience in the industry, outlining proven systems for booking more of the right patients through digital marketing and a modern website. From Search to Smile takes you on a journey through the eyes of your perfect patient, providing a unique perspective on how to tailor your marketing strategy to meet their needs. This easy-to-read dental marketing book is packed with actionable advice that will help your practice stop just surviving and start thriving, including: -How to identify your perfect patient -Setting your dental marketing budget -Organic marketing vs paid advertising -Dental marketing techniques that actually work -How to modernize your branding and website design -Tips for retaining patients and minimizing no-shows and cancellations -Measuring the success of your dental marketing efforts -The worst (but most common) marketing mistakes dentists make -> PLUS: Hear stories from real dentists that show exactly what's possible Dentists using these strategies have seen incredible success, including: -Increased year-over-year collections -Converting more website visitors to patients -Lower cost-per-lead for Google Ads -Growth in SEO keyword rankings -Improved social media marketing ROI From Search to Smile presents the topic of dental marketing in a concise, simple-to-digest format. You'll finish this book knowing how to create a proven marketing plan that drives a steady flow of high-quality new patients. Learn, apply the techniques in this book, and grow your practice with confidence.

Author: Jonathan Luke
Publisher:
ISBN: 9781496007773
Category :
Languages : en
Pages : 90

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Book Description
Get More Dental Patients Using Reputation Marketing - Become The Market Leader In Your Local Area will show dental practices how to build an amazing reputation online then leverage that into a steady and consistent flow of new patients into their practice. This will allow your Dental practice to scale and grow while continuing to do what you already do well on a daily business. But you should not be spending another dime on marketing & advertising until you have built an incredible image & reputation online.If your practice has bad reviews or simply not enough reviews this applies to you. According to a recent study (Bright Local), 72% consumers trust good online reviews like a personal recommendation from a friend or relative but also found that a consumer needs to see a minimum of 6 - 10 reviews to consider the reviews "Trustworthy". Or, if you have a good amount of great reviews online but just are not properly leveraging those into getting more dental patients you won't want to miss this reading.You can get more dental patients using Reputation Marketing by cementing yourself as the local leader and authority in your local market. Follow the steps outlined in this book to get there.Inside you will get access to a detailed step by step strategy that will be the best investment you have ever put into your Dental practice. The results can help you strive now and moving forward into the ever-changing digital business platform.Times have been changing and will continue changing but online reviews are here to stay. Consumers know they can research companies online without having to spend a dime on you or any of your services.This is very important for dental practices along with their marketing efforts. If you are spending a bunch of money on marketing and advertising but still don't have a strong online image and reputation, it could be all for nothing.Your online image is a very big key to whether or not you can continue to get more dental patients into your practice consistently. Plus, great online reviews can bring you hot, targeted, pre-qualified, pre-sold leads willing to book appointments on the spot.This book will teach you how to get more dental patients by helping you build a 5 Star Reputation then harnessing that authority to get the phone constantly ringing from new dental prospects.This is not Reputation management, it is Reputation Marketing. Reputation Management is just not enough in terms of building & marketing a 5 Star Reputation. While managing your reputation is one key aspect it is only 1 small part of the entire puzzle. So, before learning the exact strategy you will be shown what the difference is between Reputation Management and Reputation Marketing and why it is so important today and and for here on out.Then, that's when you will be given the keys to the kingdom - an entire Reputation Marketing strategy that will show you step by step how to put this plan into action.

Author: Carolyn S. Dean
Publisher: Michael Hanrahan Publishing
ISBN: 9780994289704
Category :
Languages : en
Pages : 264

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Book Description
Dental professionals face challenging times when it comes to running and marketing their practices. The business of dentistry is more competitive than ever and it is critical for dental professionals to make informed marketing choices. - In this book you will learn how best to: - Attract new patients to your dental practice - Retain existing patients and grow referrals - Use marketing in a well thought out and consistent way to grow your practice revenue. Fully Booked explains all the major aspects of traditional and online dental marketing, allowing dental professionals to put these learnings to immediate use in their practice. Dental marketing expert Carolyn S. Dean presents a proven nine-step process, delivering valuable insights, useful tactics, and essential dental marketing knowledge. This material is presented with examples, case studies, and checklists, informed by her extensive experience in the industry and sector-specific research. Dental professionals will gain a keen understanding of how to vastly improve their dental practice's marketing strategy, online visibility, reputation, and, ultimately, revenue. Carolyn S. Dean is a highly acclaimed dental marketing specialist, dynamic seminar speaker, engaging trainer, and the founder and director of My Dental Marketing and Wellsites. She is passionate about helping dental practices deliver great marketing, build relationships with their patients, and grow their revenue.

Author: Fred Joyal
Publisher:
ISBN:
Category : Dental care
Languages : en
Pages : 266

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Book Description

Author: Mike Phil
Publisher: Independently Published
ISBN:
Category : Medical
Languages : en
Pages : 0

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Book Description
Feeling overwhelmed by the constant struggle to attract new patients in today's digital age? Struggling to translate your excellent dental care into a thriving practice online? Wondering how to reach the ideal patients who truly value your expertise? "The Facebook Ad Guide for Dentists" by Mike Phil offers a powerful solution. This comprehensive guide, written specifically for dentists, equips you with the knowledge and strategies to craft targeted Facebook Ads that generate a steady stream of new appointments. Here are 4 key takeaways that will transform your digital marketing approach: Target the Perfect Smile: Craft Patient Personas: Move beyond generic demographics. This guide dives deep into understanding the specific needs, wants, and online behavior of your ideal patient. By creating a buyer persona, you'll ensure your Facebook Ads resonate with the exact people most likely to benefit from your unique dental services. Craft Compelling Ad Copy that Converts: Learn the secrets to writing ad copy that grabs attention, sparks interest, and compels viewers to book an appointment. Discover the psychology behind effective ad copywriting and uncover proven formulas for crafting magnetic messages that resonate with your target audience. No more generic "brighten your smile" messages! Design Eye-Catching Ads that Stand Out: In the Facebook feed, a sea of ads compete for attention. This guide unveils the secrets to creating visually appealing ads that stop the scroll and leave a lasting impression. Explore design best practices specifically tailored to the Facebook Ads platform and discover how to leverage powerful visuals to showcase your expertise and make your dental practice stand out. Master Facebook Ad Targeting for Maximum Impact: Reaching the right people is paramount to the success of any Facebook Ad campaign. This guide provides a deep dive into Facebook's targeting options, empowering you to laser-focus your campaigns and ensure your ads are seen by those most likely to convert into loyal patients. "The Facebook Ad Guide for Dentists" is your key to unlocking the transformative power of Facebook Ads. With Mike Phil's expert guidance, you'll be well on your way to attracting a steady stream of new patients, growing your practice, and achieving long-term success. Don't let your dental practice get lost in the digital noise. Take control of your online presence and watch your patient base flourish with the power of Facebook Ads.

Author: Joel Erlichson
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
In today's digital world, marketing a dental practice involves much more than simply hanging a sign outside your office. "Get More Local Dental Clients" is a comprehensive guide designed specifically for dentists who want to attract more patients and grow their practices. Written by Joel Erlichson, owner of CalculatedLeads.com, this book equips you with actionable strategies and practical advice on a variety of marketing tactics, from building a strong online presence to utilizing effective offline marketing techniques, digital advertising, email marketing, content marketing, and more. Whether you're a dental practice owner who's just starting to explore the world of marketing or a seasoned dentist looking to attract more local clients, this book will provide valuable insights and tools to help you succeed. Here's what you'll find inside: An introduction to the importance of local marketing for dental practices. A deep dive into understanding your target audience and their decision-making process. Comprehensive strategies for building a strong online presence, including website optimization, SEO, Google My Business, online reviews management, and social media. Effective offline marketing techniques, from direct mail campaigns to community events and local media advertising. A detailed guide to digital advertising for dentists, including Google Ads, social media advertising, and retargeting ads. Best practices for email marketing and patient retention. A step-by-step guide to creating compelling content that provides value to your audience and boosts your visibility. A practical approach to tracking your success through metrics and analytics. "Get More Local Dental Clients" is more than just a marketing guide-it's a roadmap to success in the competitive world of dental practice. Start attracting more patients, growing your practice, and making a difference in your community today!