The Small Business Online Marketing Handbook PDF Download

Author: Irving Burstiner
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 395

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Book Description

Author: Annie Tsai
Publisher: John Wiley & Sons
ISBN: 1118615387
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.

Author: Robert Blackburn
Publisher: SAGE
ISBN: 1473988098
Category : Business & Economics
Languages : en
Pages : 980

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Book Description
The SAGE Handbook of Small Business and Entrepreneurship offers state-of-the-art chapters on all aspects of this rapidly-evolving discipline. Original contributions from the best international scholars map the development of Entrepreneurship as an academic field, explore its key current debates and research methods, and also consider its future directions. Part One: The People and the Entrepreneurial Processes Part Two: Entrepreneurship and Small Business Management and Organization Part Three: Entrepreneurial Milieu Part Four: Researching Small Business Entrepreneurship This handbook will be the leading reference book for Entrepreneurship academics and researchers, as well as those from other associated disciplines including business and management, psychology, marketing, sociology and anthropology.

Author: Charles H Fleischer
Publisher: Sphinx Publishing
ISBN: 9781572486904
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Protect yourself and your small business! The book explains in simple, clear language what business owners and managers need to know about their relationship with their employees in order to comply with the law and protect themselves and their business from being sued. The new edition of this book includes everything from recruiting and hiring to discipline and termination and everything in between. Updated legal information has been added on the new minimum wage law that employers must be aware of, the right to privacy for employees, especially in terms of their email, Internet usage, and phone calls, and what employers need to do to comply with disability laws and FMLA. The appendices in this book include required postings in the workplace, legal holidays, online resources for employers and human resource professionals, a sample employee handbook outline, an employer tax calendar, and a complete glossary of terms.

Author: Dee Blick
Publisher: FilamentPublishing Ltd
ISBN: 1905493770
Category : Business & Economics
Languages : en
Pages : 383

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Book Description
This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.

Author: C Jonathan Lee Esq
Publisher: Argyle Publishing Company Incorporated
ISBN: 9781880730669
Category : Small business
Languages : en
Pages : 389

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Book Description
Argyle Publishing's Handbook on the Law of Small Business is a guide for small firm attorneys, general practitioners, and attorneys providing legal representation for small businesses. It can also be used by businessmen and entrepreneurs seeking more in-depth coverage on legal and tax issues. The Handbook on Small Business contains thorough practice guides on issues commonly faced by small business law practitioners, as well as templates, forms, checklists, and other resources for providing excellent legal representation to small businesses and their owners. All purchasers receive access to bonus content online, including all forms in the book, bonus operating agreements and other forms. This Handbook on Small Business shows you how to: Select the most advantageous business entity for the client's purpose Choose between and LLC, S Corporation, C Corporation, and other structures. Draft effective partnership, shareholder, and member agreements. Organize a small business corporation Effectively operate a small business corporation and LLC to avoid potential liability. Terminating, converting, and liquidating corporations and LLCs. Includes a state-by-state summary of business organization laws. Bonus content available at www.argylepub.com, including: Searchable, electronic version of the Handbook. Forms from the Handbook in editable format. Bonus forms not included in the Handbook. Operating Agreements. Bylaws. Director and Member Resolutions, Proxies, and More. This expanded and updated 2014 edition includes 400 pages of practical advice for small business attorneys.

Author: Richard S. Ruback
Publisher: Harvard Business Review Press
ISBN: 1633692515
Category : Business & Economics
Languages : en
Pages : 218

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Book Description
Think big, buy small. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute

Author: Cliff Ennico
Publisher: Adams Media
ISBN: 9781593374068
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
Provides a series of successful, effective, and affordable strategies for coping with and conquering creditors, taxes, competitors, and greedy lawyers and accountants in a guide for struggling entrepreneurs. Original. 30,000 first printing.

Author: J.K. Lasser Tax Institute
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 360

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Book Description
Whether readers are planning to start a new business or are operating an existing one, How to Run a Small Business will help them make sound decisions, solve their business problems, and contribute to the success and growth of their enterprises. 10 illustrations.

Author: Cheryl D. Rickman
Publisher:
ISBN: 9788129116802
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Includes real-life examples and practical exercises, this guide to starting a small business looks at all aspects of the process, including planning the right marketing strategies and managing an effective team.