How to Become a Master of Persuasion PDF Download

Author: Tony Treacy
Publisher: Business Expert Press
ISBN: 1637420919
Category : Business & Economics
Languages : en
Pages : 188

View

Book Description
This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.

Author: Jason Harris
Publisher: Currency
ISBN: 198482256X
Category : Business & Economics
Languages : en
Pages : 306

View

Book Description
WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.

Author: Susan Weinschenk
Publisher: New Riders
ISBN: 0133122352
Category : Business & Economics
Languages : en
Pages : 304

View

Book Description
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.

Author: Robert Levine
Publisher: John Wiley & Sons
ISBN: 0471763179
Category : Psychology
Languages : en
Pages : 294

View

Book Description
"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn." --Slashdot.org "If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches." --The Globe and Mail "Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation." --The Wall Street Journal "This wonderful book will change the way you think and act in many realms of your life." --Philip Zimbardo former president, American Psychological Association

Author: Jordan Belfort
Publisher: Simon and Schuster
ISBN: 1501164295
Category : Business & Economics
Languages : en
Pages : 256

View

Book Description
Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. For the first time ever, Jordan Belfort opens his playbook and gives you access to his exclusive step-by-step system—the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan’s $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations. Written in his own inimitable voice, Way of the Wolf cracks the code on how to persuade anyone to do anything, and coaches readers—regardless of age, education, or skill level—to be a master sales person, negotiator, closer, entrepreneur, or speaker.

Author: Fen Osler Hampson
Publisher: Signal
ISBN: 0771039077
Category : Biography & Autobiography
Languages : en
Pages : 290

View

Book Description
Based on unprecedented access--interviews with key players, diaries, memos, etc.--the first book to document Brian Mulroney's impressive foreign policy record, from NAFTA to the collapse of the Soviet Union, climate change to the release of Nelson Mandela. Prime Minister Brian Mulroney led and lifted Canada's voice and influence in world affairs to unprecedented heights. He understood better than many of his predecessors that Canada's power and influence derived from a solid grasp of our vital national interests, and a purposeful commitment to pursing those interests and values on the world stage. With full access to key players and new documentation, Fen Osler Hampson brilliantly tells how Canada succeeded in advancing its national interests on trade, the environment, national security, and the elevation of democracy and human rights under Mulroney's leadership. Through negotiation and the deliberate cultivation of close personal links with other world leaders and figures, including Ronald Reagan and George H.W. Bush, Margaret Thatcher, François Mitterrand, Nelson Mandela and many others, there were significant achievements that serve Canadian interests to this day. Efforts to combat acid rain, repair the ozone layers, and to champion climate change, long before it became fashionable, surprised and satisfied many ardent advocates on the environment. Perhaps most important of all, Brian Mulroney put to bed the long-standing myth that Canada could not be a respected international player if it was seen as being too close to the United States. In sharp contrast to his predecessor, he argued that the path for global influence for the country began with a principled and trusted dialogue with Washington, one that other world leaders noticed. As Canada's present government navigates its own course in choppy international waters, there is much to be learned from our finest hour on the international stage some three decades ago under Prime Minister Brian Mulroney.

Author: Bob Burg
Publisher: Sound Wisdom
ISBN: 0768487005
Category : Business & Economics
Languages : en
Pages : 175

View

Book Description
The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

Author: Clark John
Publisher:
ISBN: 9781951266080
Category : Self-Help
Languages : en
Pages : 116

View

Book Description
Do you want to have a stronger influence over people without coming across as aggressive or pushy? Be able to read anyone like an open book? Then you need to keep reading... Recent scientific studies have demonstrated one intriguing fact: people can be influenced to do nearly anything, under the right circumstances. In the famous Stanford Prison Experiment of 1971, researchers found that without the use of force or even suggestion, participants could be influenced to behave in a highly unusual manner. Due to external influences alone, test subjects were compelled to behave outside of their true personalities, as a response to a well-designed trigger. In How to Influence People & Become a Master of Persuasion, you'll discover: Eight highly-effective strategies to trick anyone into your desired outcome (By studying each method in depth, you'll learn how to have the upper hand in every situation!) Six powerful manipulation techniques to help you take what you want without aggression. Expert-known psychological theories to help you penetrate the mind of absolutely ANYONE. How to stop being overpowered by colleagues and superiors. The secret to mastering the art of subtlety and NEVER getting caught. Essential tips to decode body language and INSTANTLY read anyone like an open book. How to recognize the six types of people most likely to say 'YES' (And the four steps you MUST take to ensure they do!) And much, much more... As a FREE bonus, you'll also receive a free chapter from Dark Psychology: Proven Manipulation Techniques to Influence Human Psychology because why stop here? Learn how you can take your new skills to an even higher level. Even if you've always felt powerless and like you completely lack the social or mental skills to make any lasting influence, the extensive psychological research behind this guide will give you all the tools you need to cultivate persuasive mastery, genius subtlety, and a heightened awareness of any physical signal. By relying on advanced methodologies and expert research, this audiobook will help you identify the best strategy for obtaining what you want in any given situation, and the easily-overlooked mistakes you must avoid each time. If you're ready to unleash your full potential as a master of persuasion, and finally make the transition from 'overpowered' to 'powerful, ' you should read this book!

Author: Jay A. Conger
Publisher: Harvard Business Review Press
ISBN: 1633691020
Category : Business & Economics
Languages : en
Pages : 80

View

Book Description
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

Author: Zoe Chance
Publisher: Random House
ISBN: 1984854348
Category : Business & Economics
Languages : en
Pages : 305

View

Book Description
Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.