Author: John Fayerweather
Publisher:
ISBN:
Category : International business enterprises
Languages : en
Pages : 586

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Book Description

Author: Richter, Nicole F.
Publisher: Edward Elgar Publishing
ISBN: 1839108630
Category : Business & Economics
Languages : en
Pages : 347

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Book Description
This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges.

Author: Colin Gilligan
Publisher: Routledge
ISBN: 1135133867
Category : Business & Economics
Languages : en
Pages : 330

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Book Description
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

Author: Peter J. Buckley
Publisher: Springer
ISBN: 134926640X
Category : Business & Economics
Languages : en
Pages : 280

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Book Description
This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture on international business strategies, to the reorganization of corporate strategies in the context of the European single market. It represents an international coverage of the leading edge research findings in this area.

Author: Dirk Morschett
Publisher: Springer Science & Business Media
ISBN: 3834983322
Category : Business & Economics
Languages : en
Pages : 470

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Book Description
“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.

Author: Alain Verbeke
Publisher: Cambridge University Press
ISBN: 1108851886
Category : Business & Economics
Languages : en
Pages : 515

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Book Description
Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Business Review, the Sloan Management Review, and the California Management Review over the past four decades, demonstrating how the key insights can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. This third edition has been thoroughly updated and features new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events, including the COVID-19 pandemic. Students will benefit from updated case studies, improved learning features, and a wide range of online resources.

Author: Alain Verbeke
Publisher: Cambridge University Press
ISBN: 1107355273
Category : Business & Economics
Languages : en
Pages : 615

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Book Description
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.

Author: Alan M. Rugman
Publisher: Ft Press
ISBN: 9780273638971
Category : Business & Economics
Languages : en
Pages : 637

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Book Description
Features of the second edition: unique triad approach, which provides a unifying framework to an otherwise broad and complex subject; fully updated tables and figures; up to 40 new cases; websites of all MNEs and international organizations, which have been added to the index; expanded coverage of China and emerging economies; new material on resource-based theories -- capabilities and core competencies.

Author: David Collis
Publisher: John Wiley & Sons
ISBN: 1405139684
Category : Business & Economics
Languages : en
Pages : 392

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Book Description
THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLY Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. International Strategy explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation. The text examines how these phenomena create tensions and tradeoffs for executives concerning which product to offer around the world, which countries to compete in, where to locate various activities, and how to organize the firm worldwide. Making those choices in an integrated fashion, it is explained, requires pursuit of a coherent strategy that builds an international advantage. Filled with illustrative examples from a wide range of international companies, International Strategy, offers an accessible guide to help managers navigate the myriad decisions they must make in order to create value from their foreign operations and outperform competitors in an increasingly integrated world.

Author: S. Tamer Cavusgil
Publisher: Pearson Education India
ISBN: 9788131725177
Category : International business
Languages : en
Pages : 676

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Book Description