Leveraging Brands in Sport Business PDF Download

Author: Mark P. Pritchard
Publisher: Routledge
ISBN: 1136267948
Category : Business & Economics
Languages : en
Pages : 347

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Book Description
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

Author: Mark P. Pritchard
Publisher: Routledge
ISBN: 1136267956
Category : Business & Economics
Languages : en
Pages : 262

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Book Description
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

Author: Constantino Stavros
Publisher: Routledge
ISBN: 1000733904
Category : Business & Economics
Languages : en
Pages : 112

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Book Description
In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo that helps sport consumers recognise a product or an organisation. It reveals how a brand becomes linked with consumers’ opinions and perceptions of a sport product and the organisation that owns it. Readers will learn how to create a powerful brand that has both recognition in the market and strong associated imagery, by imbuing it with a spirit of the past through appeals to tradition, by endowing it with human qualities of emotionality, thought, and volition, and through the use of characters, colours, texts, and symbols. It also provides a brief guide to the new domains of digital sport branding and social media. Concise, informative, and entertaining, this is an essential resource for anyone exploring or practising the business of sport.

Author: T. B. Cornwell
Publisher: Edward Elgar Publishing
ISBN: 1802208410
Category : Sports & Recreation
Languages : en
Pages : 207

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Book Description
This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.

Author: Jason W. Lee
Publisher: Carolina Academic Press LLC
ISBN: 9781611630282
Category : Advertising
Languages : en
Pages : 392

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Book Description
The second edition of Branded: Branding in Sport Business examines significant brands associated with the sport industry. The brands profiled in this work identify successful practices that have been utilized in the business of sport to cultivate brand equity. The concept of branding is significant and has generated great interest in academic and professional circles. The notion of branding encompasses aspects such as collective images, messages, associations, and other characteristics associated with organizations, products, and people. The breadth of information presented in this work provides points of discussion and further examination pertaining to significant branding considerations impacting the sport industry.​​

Author: Rick Horrow
Publisher: Human Kinetics
ISBN: 1718214006
Category : Sports
Languages : en
Pages : 481

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Book Description
The Sport Business Handbook provides perspectives from more than 100 of the most prominent figures in the sport industry. Plentiful examples and stories, including insiders' views of major sport deals, make this book a bible of information for those looking to advance their careers in this field.

Author: Aaron C.T. Smith
Publisher: Springer
ISBN: 3319488546
Category : Business & Economics
Languages : en
Pages : 249

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Book Description
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

Author: Russell Hoye
Publisher: SAGE
ISBN: 1473959233
Category : Sports & Recreation
Languages : en
Pages : 595

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Book Description
The SAGE Handbook of Sport Management draws together the best current research on the major topics relevant to the field of sports management, including leadership, gender, diversity, development, policy, tourism, and media. Edited by two of the most respected figures in the field, the handbook includes contributions from leading sport management academics from Australia, Canada, New Zealand, USA, the UK and Europe.

Author: Michael Fetchko
Publisher: Routledge
ISBN: 9781138300910
Category : Sports
Languages : en
Pages : 420

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Book Description
Highly practical and engaging, Sports Marketing equips students with the skills, techniques and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been involved actively in the sports business. A wide range of examples from all levels of sports from around the world, as well as insider expert insights help tie what they learn strongly to practice, and assures them that the theory is relevant. New material includes: Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits More material on licensing and merchandising, so students understand how to exploit brand leveraging opportunities Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and e-sports, ensuring students are exposed to the latest advancements in marketing for sports Introduction to idea generation and creative thinking processes, helping students develop the skills to drive innovation and create value through new marketing campaigns A stronger global focus throughout the book, including several new cases from outside the US, as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League Alongside the popular 'You Make the Call' sections that encourage students to consider multiple perspectives on an issue and stimulate lively classroom discussion, chapter summaries, review questions, and a glossary further support learning. Sports Marketing will give students of sports marketing and sports management classes a firm grasp on the ins and outs of working in sport.

Author: Russell Hoye
Publisher: Routledge
ISBN: 1317557786
Category : Business & Economics
Languages : en
Pages : 405

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Book Description
Now available in a fully revised and updated fourth edition, Sport Management: Principles and Applications introduces the sport industry and examines the role of the state, non-profit and professional sectors in sport. It focuses on core management principles and their application in a sporting context, highlighting the unique challenges faced in a career in sport management. Written in an engaging and accessible style, each chapter has a clear structure designed to make key information and concepts simple to find and to utilize. Chapters contain a conceptual overview, references, further reading, links to important websites, study questions and up-to-date case studies from around the world to show how theory works in the real world, and a companion website offers additional activities for students and guidance notes and slides for instructors. The book covers every core functional area of management, including: strategic planning organizational culture organizational structures human resource management leadership governance financial management marketing performance management. This fourth edition also includes expanded coverage of sport media, change management and other contemporary management issues, providing a comprehensive introduction to the practical application of management principles within sport organizations. It is ideal for first and second year students on sport management related courses, as well as those studying business-focused or human movement courses seeking an overview of applied sport management principles.