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Marketing Death

Marketing Death PDF Author: Cheris Shun-ching Chan
Publisher: OUP USA
ISBN: 0195394070
Category : Business & Economics
Languages : en
Pages : 303

Book Description
"Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market is formed and, hence, sheds light on the dynamics through which modern capitalist enterprises are diffused to regions with different cultural traditions."--Publisher's description.
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