Author: Mark Tungate Publisher: Kogan Page Publishers ISBN: 0749458569 Category : Business & Economics Languages : en Pages : 256
Book Description
The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion? With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to demonstrate how they function. Among other destinations, Luxury World visits Swiss watchmakers, the Champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way, he uncovers the true face of today's luxury industry.
Author: Michel Chevalier Publisher: John Wiley & Sons ISBN: 1118171799 Category : Business & Economics Languages : en Pages : 249
Book Description
The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management, the first comprehensive book on luxury brand management, looks at the world of branding today. Written by two renowned insiders, the book builds on this new, broader definition of luxury and examines more than 450 internationally known brands from a wide range of industries. Packed with new information covering the financial crisis's impact on luxury brands, and looking towards a new period of growth, the book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional careers. Includes dedicated chapters focusing on each of the main functions of a luxury brand, including brand creation, the complexity of managing brand identity, the convergence of arts and brands, and much more Addresses the practical functions that can make or break bottom lines and affect brand perception, such as distribution, retailing, logistics, and licensing Focuses on brand life-cycle, brand identity, and licensing issues A compelling and comprehensive examination of the different dimensions of luxury management in various sectors, this new edition of the classic text on brand management is essential reading for anyone working with or interested in making the most of a luxury brand in the post-recession world.
Author: Driss Fatih Publisher: Images Publishing ISBN: 1864704969 Category : Architecture Languages : en Pages : 350
Book Description
Pure Luxury: World's Best Houses features houses on every continent, from Costa Rica to South Africa, Korea to Cyprus, as well as extensive coverage of the USA and Australia. The book showcases projects by leading architects including Lake-Flato, Griffin Enright Architects, Iredale Pedersen Hook, Mojo Sturmer Architects and many more... This publication is the latest in IMAGES' landmark series of 100 Houses titles Pure Luxury: World's Best Houses is a celebration of residential living at its finest, and best. Satisfying our natural and abiding curiosity about how other people live, and our endless quest to add a special something to our own homes, this latest volume in IMAGES' 100 Houses series showcases contemporary architectural trends. The beauty of residential architecture lies in its infinite scope for innovation and the comfort of its inhabitants, be they at rest, at play, or hosting guests. Among the awe-inspiring projects in this book are an opulent villa set in the Hollywood Hills with an infinity pool projecting over LA, an idyllic rural retreat set in luxurious valleys and stunning beach houses around the coast. The diversity of the locations extend from Mexico and Brazil to Thailand and Italy. Featured architects include: Damien Murtagh, Lockyer Architects, ISJ Architects, Saucier + Perrotte, SAOTA, Okada Architects, Original Vision, Koutsoftides Architects, Drozdov Partners and Carlos Bratke Architect.
Author: Andrew Dalby Publisher: Psychology Press ISBN: 9780415280730 Category : Dinners and dining in literature Languages : en Pages : 350
Book Description
An evocative survey of the sensory culture of the Roman Empire, showing how the Romans themselves depicted their food, wine and entertainments in literature and in art.
Author: Holger H. Herwig Publisher: Routledge ISBN: 1317703669 Category : History Languages : en Pages : 336
Book Description
Originally published in 1980 ‘Luxury’ Fleet (the phrase was Winston Churchill’s) was the first history of the Imperial German navy from 1888 to 1918. After tracing the historical background to German naval ambitions, the first two sections of the book analyse Admiral Tirpitz’s programme of building a battle fleet strong enough to engage the Royal Navy in the North Sea. The author shows the fleet in its European setting and describes the warships and the attitudes of the officer corps and seamen. The final section of the book discusses the tactical deployment of the German fleet during the First World War, both in home waters and overseas; and it weighs the balance between those who supported fleet actions in preference to those who favoured cruiser and submarine warfare.
Author: Francis Srun Publisher: Springer ISBN: 3319455257 Category : Business & Economics Languages : en Pages : 226
Book Description
Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers – whether you’re selling luxury products or high value bespoke professional services – is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is learning how to physically embody “Luxury”. You need to look, speak, and move “Luxury”. The true luxury attitude is not submissive nor is it hauteur – it is gentle, generous and simply, truly human. Success comes from not just being professional but from building a genuinely luxury relationship with clients. To do that you need to truly understand your client. High value customers today are younger, international in outlook and residence, and increasingly from Asia. Their buying motivation is always about self-affirmation and pleasure and never about money. The luxury customer’s decision process is unlike that of other customers. While emotion is important when selling anything to anyone – with luxury selling it is paramount. Srun shows how the psychology of Brand, Product, Place, Price and Time all play a role in customer’s motivations. Finally this book guides you step by step with concrete examples and useful techniques through the seven steps of luxury selling: be prepared to sell, welcome appropriately, listen genuinely, propose and present with style, meet objections with persuasion rather than refutation, conclude sharply and finally gain loyalty for a long term relationship.
Author: Helen Jacobsen Publisher: Oxford University Press, USA ISBN: 0199693757 Category : Art Languages : en Pages : 304
Book Description
A study of the material world of English ambassadors at the end of the 17th century, illustrating the way in which architecture and the arts played an important role in diplomatic life. 'Luxury and Power' is an important contribution to the cultural history of Baroque England.
Author: Dana Thomas Publisher: Penguin ISBN: 110121807X Category : Social Science Languages : en Pages : 384
Book Description
“With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
Author: Mark Tungate
Author: Patrice Farameh
Author: Michel Chevalier
Author: Astrid Wendlandt
Author: Driss Fatih
Author: Andrew Dalby
Author: Holger H. Herwig
Author: Francis Srun
Author: Helen Jacobsen
Author: Dana Thomas