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Author: Sunil Sharma Publisher: CSMFL Publications ISBN: 8195732267 Category : Business & Economics Languages : en Pages : 172
Book Description
Product reviews are all over the internet. Whether you are looking for something online, reading a blog post, watching a video, or on social media, you will probably come across a product review. Product reviews are a form of feedback or opinion provided by customers who have experienced the product or service. They can be written, spoken, or seen, and they can be anything from simple ratings and comments to detailed descriptions and stories. Product reviews are not only essential for customers who seek to make informed purchasing decisions, but also for brands and marketers who seek to gain a more in-depth understanding of their customers, improve their products and services, and increase sales and profits. Product reviews can give you a good idea of what customers want, like, expect, and are happy about. They can also help brands and marketers tell their value proposition, build trust and credibility, and influence customer behaviour. However, product reviews are not always easy to manage. Product reviews come in different types with their own advantages and disadvantages. There are also factors that affect how product reviews affect buying decisions, such as the source, tone, content, and context of the reviews. Furthermore, product reviews can pose ethical challenges for brands and marketers, who must balance the interests of their business with the rights and welfare of their customers. In this book, you will learn everything you need to know about product reviews and how to use them for marketing and sales. You will discover the following: · The importance and definition of product reviews for brands and marketers. · What types of product reviews are there and how are they different. · Research into the psychology behind product reviews and how they influence customer behaviour. · The benefits of product reviews for brands and marketers include the ability to gather customer feedback, improve product development, increase customer engagement, and strengthen customer loyalty. · The ways to get customers to review products through incentives, social media, and other ways. · The methods for using sentiment analysis and other techniques to find trends and patterns in product reviews. · The best practices for dealing with negative product reviews and dealing with customer concerns. · How to use product reviews to build brand credibility and trust and boost conversions. · The ethical considerations for product reviews, such as authenticity, transparency, compliance, and balance. By the end of this book, you will know a lot about product reviews and how to use them to make sales and marketing campaigns. You will also have a clear idea of what product reviews will look like in the digital age and what brands and marketers can learn from them. If you are a brand owner, a marketer, a researcher, a student, or a reader who is keen to learn more about product reviews, this book is for you. It will provide you with information, tips, examples, and case studies that will help you learn how to manage product reviews well. Now, it’s time to start managing the product reviews!
Author: Sunil Sharma Publisher: CSMFL Publications ISBN: 8195732267 Category : Business & Economics Languages : en Pages : 172
Book Description
Product reviews are all over the internet. Whether you are looking for something online, reading a blog post, watching a video, or on social media, you will probably come across a product review. Product reviews are a form of feedback or opinion provided by customers who have experienced the product or service. They can be written, spoken, or seen, and they can be anything from simple ratings and comments to detailed descriptions and stories. Product reviews are not only essential for customers who seek to make informed purchasing decisions, but also for brands and marketers who seek to gain a more in-depth understanding of their customers, improve their products and services, and increase sales and profits. Product reviews can give you a good idea of what customers want, like, expect, and are happy about. They can also help brands and marketers tell their value proposition, build trust and credibility, and influence customer behaviour. However, product reviews are not always easy to manage. Product reviews come in different types with their own advantages and disadvantages. There are also factors that affect how product reviews affect buying decisions, such as the source, tone, content, and context of the reviews. Furthermore, product reviews can pose ethical challenges for brands and marketers, who must balance the interests of their business with the rights and welfare of their customers. In this book, you will learn everything you need to know about product reviews and how to use them for marketing and sales. You will discover the following: · The importance and definition of product reviews for brands and marketers. · What types of product reviews are there and how are they different. · Research into the psychology behind product reviews and how they influence customer behaviour. · The benefits of product reviews for brands and marketers include the ability to gather customer feedback, improve product development, increase customer engagement, and strengthen customer loyalty. · The ways to get customers to review products through incentives, social media, and other ways. · The methods for using sentiment analysis and other techniques to find trends and patterns in product reviews. · The best practices for dealing with negative product reviews and dealing with customer concerns. · How to use product reviews to build brand credibility and trust and boost conversions. · The ethical considerations for product reviews, such as authenticity, transparency, compliance, and balance. By the end of this book, you will know a lot about product reviews and how to use them to make sales and marketing campaigns. You will also have a clear idea of what product reviews will look like in the digital age and what brands and marketers can learn from them. If you are a brand owner, a marketer, a researcher, a student, or a reader who is keen to learn more about product reviews, this book is for you. It will provide you with information, tips, examples, and case studies that will help you learn how to manage product reviews well. Now, it’s time to start managing the product reviews!
Author: Kevin Brennan Publisher: Kevin Brennan ISBN: 173383902X Category : Business & Economics Languages : en Pages : 128
Book Description
Mastering Product Management: A Step-by-Step Guide offers practical, real-world advice on how to create and capture value as a Product Manager. It covers the full product life cycle, from idea discovery through end-of-life. Each section is scannable and concise, around two to three pages. Rather than diving deep into the theoretical background of a given area, it serves as a checklist of the key steps a Product Manager should take to complete a given task. - Source new ideas that succeed - Set a compelling product vision and strategy - Search for profitable new business models - Become a market expert - Effectively manage roadmaps - Ensure a successful product launch - Understand value and price profitably - Build and manage high-performance teams - And much more! This book is a convenient reference guide that you can use throughout your workday. It’s meant for Product Managers of all levels and for anyone wishing to understand what it takes to define, develop, launch, and market new products successfully.
Author: Matt LeMay Publisher: "O'Reilly Media, Inc." ISBN: 1491982241 Category : Business & Economics Languages : en Pages : 188
Book Description
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad
Author: Melissa Perri Publisher: O'Reilly Media ISBN: 1491973765 Category : Business & Economics Languages : en Pages : 200
Book Description
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs
Author: Tabassum Memon Publisher: Packt Publishing Ltd ISBN: 1801814902 Category : Computers Languages : en Pages : 286
Book Description
Turn your platform into the next big thing with expert advice to scale and implement a proven growth roadmap across multiple channels Key FeaturesGain expert insight about platform business models and how they're different to linear productsExplore the end-to-end platform life cycle, from developing a strategy to measuring the outcomeFollow real-life examples to discover the most effective growth strategies your platformBook Description Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you'll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization's transition from linear products to platforms. By the end of this platform product management book, you'll have learned the essential aspects of product management for building successful and scalable platforms. You'll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world. What you will learnUnderstand the difference between the product and platform business modelBuild an end-to-end platform strategy from scratchTranslate the platform strategy to a roadmap with a well-defined implementation planDefine the MVP for faster releases and test viability in the early stagesCreate an operating model and design an execution planMeasure the success or failure of the platform and make iterations after feedbackWho this book is for If you're a product manager, product owner, product director, or a business executive working on a platform strategy and its day-to-day execution, then this book is for you. It will also be useful for change managers and program managers tasked with transitioning from products to platforms. You won't need any prior knowledge of platform strategy or platform transitioning before you get started, since the book covers all the basics – but taking notes to reflect on your journey as you work through the practical examples in this book is recommended.
Author: Brian Solis Publisher: John Wiley & Sons ISBN: 1118072790 Category : Business & Economics Languages : en Pages : 341
Book Description
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
Author: Scott Lerman Publisher: Simon and Schuster ISBN: 1440331510 Category : Design Languages : en Pages : 297
Book Description
Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding. Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.
Author: Michael Beverland Publisher: SAGE Publications Limited ISBN: 1529678951 Category : Business & Economics Languages : en Pages : 522
Book Description
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.
Author: Donald Reinertsen Publisher: Simon and Schuster ISBN: 0684839911 Category : Business & Economics Languages : en Pages : 296
Book Description
From the bestselling author of Developing Products in Half the Time, this book presents a comprehensive approach to managing design-in-process inventory.
Author: Elad Gil Publisher: Stripe Press ISBN: 1953953379 Category : Business & Economics Languages : en Pages : 396
Book Description
High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.
Author: Sunil Sharma
Author: Sunil Sharma
Author: Kevin Brennan
Author: Matt LeMay
Author: Melissa Perri
Author: Tabassum Memon
Author: Brian Solis
Author: Scott Lerman
Author: Michael Beverland
Author: Donald Reinertsen
Author: Elad Gil