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Author: Bruce Mutsvairo Publisher: Routledge ISBN: 1000511804 Category : Language Arts & Disciplines Languages : en Pages : 288
Book Description
Communication is changing rapidly around the world, particularly in Africa, where citizens are embracing digital technologies not only to improve not only interpersonal communication but also the state of their financial well-being. This book investigates these transformations in Nigeria’s booming communication industry. The book traces communications in Nigeria back to pre-colonial indigenous communications, through the development of telecommunication, broadcasting networks, the press, the Nigerian film industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic literature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigerian-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, film, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a final section theorising the future of communication studies in Nigeria in the light of the digital media revolution. Robust in its theoretical and methodological underpinnings, this book will be an important reference for researchers of media and communication studies, and those working on Africa specifically.
Author: Bruce Mutsvairo Publisher: Routledge ISBN: 1000511804 Category : Language Arts & Disciplines Languages : en Pages : 288
Book Description
Communication is changing rapidly around the world, particularly in Africa, where citizens are embracing digital technologies not only to improve not only interpersonal communication but also the state of their financial well-being. This book investigates these transformations in Nigeria’s booming communication industry. The book traces communications in Nigeria back to pre-colonial indigenous communications, through the development of telecommunication, broadcasting networks, the press, the Nigerian film industry (‘Nollywood’) and on to the digital era. At a time when Western voices still dominate the academic literature on communication in Africa, this book is noteworthy in drawing almost exclusively on the expertise of Nigerian-based authors, critiquing the discipline from their own lens and providing an important contribution to the decolonisation of communication studies. The authors provide a holistic analysis of the sector, encompassing print journalism, broadcast journalism, public relations, advertising, film, development communication, organisational communication and strategic communication. Analysis of the role of digital technologies is woven throughout the book, concluding with a final section theorising the future of communication studies in Nigeria in the light of the digital media revolution. Robust in its theoretical and methodological underpinnings, this book will be an important reference for researchers of media and communication studies, and those working on Africa specifically.
Author: Lai Oso Publisher: African Books Collective ISBN: 9788422756 Category : Social Science Languages : en Pages : 302
Book Description
This collection of essays originates from discussions at various fora about the need for Nigerian media scholars to analyse the country's media industry and practice. Some of the areas covered are: Socio-historical context of the development of Nigerian media; A critical analysis of state press relations in Nigeria, 1999-2005; Journalism ethics in Nigeria; and Newspapers' cartoons portrayal of human rights abuses in periods of economic deregulation in Nigeria.
Author: Frank Okwu Ugboajah Publisher: ISBN: Category : History Languages : en Pages : 72
Book Description
One of a series of monographs published as part of a UNESCO program to analyze the communication policies of selected countries, this report provides information about Nigeria. Various sections of the report discuss the following topics: (1) Nigeria's socioeconomic and political geography, (2) its system of mass communication, (3) its public policies concerning the mass media, (4) the policies of its mass media, (5) the distribution of professionals in the various print and broadcast media, and (6) an alternative communication policy for the country. An appendix contains tables of data, a copy of the code of conduct for the Nigerian press and an editorial on that code, and a list of newspapers and magazines that have been published in Nigeria since 1859. (FL)
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1668424150 Category : Medical Languages : en Pages : 663
Book Description
Increasing health literacy among patients is a difficult task as medical jargon and healthcare directions can be overwhelming and difficult to comprehend. In today’s digital world, people are more connected than ever before and have the ability to find healthcare information in a way that was not possible in recent years. Mass media and social media have become particularly influential in conveying health information to the public. With the amount of misinformation being spread, coupled with poor health literacy skills, it is imperative that new strategies and policies are undertaken to ensure that patients and the general public receive accurate information and are appropriately educated in order to provide them with the best possible knowledge and care. The Research Anthology on Improving Health Literacy Through Patient Communication and Mass Media provides an overview of the importance of health literacy and the various means to achieve health literacy for patients using several strategies and elements such as patient communication and mass media. The book covers health awareness challenges that have been faced recently and historically and pushes for better patient-provider communication. The book also examines the use of social media, virtual support groups, and technological tools that aid in the facilitation of health knowledge. Covering a range of key topics such as patient safety, health illiteracy, and eHealth, this anthology is crucial for healthcare professionals, researchers, academicians, students, and those interested in understanding the importance of health literacy and how it connects to media and communication.
Author: Joseph Wilson Publisher: Cambridge Scholars Publishing ISBN: 152752566X Category : Social Science Languages : en Pages : 134
Book Description
In today’s age of extraordinary technological development, the mass media industry must constantly innovate and adopt emerging concepts to keep up with the demand of online visibility and prominence. Interactivity is a distinguishing feature of the current online environment, and is a necessity in maintaining relevance in digital media sphere. The growing impact of new media technologies and the resulting pressure on mass media organizations to incorporate more audience involvement have made interactivity a particularly sought-after phenomenon throughout the industry. The prominence of online interactivity has resulted in anxiety throughout the mass media industry regarding the ways in which media organisations can engage with their audience and maintain a high level of traffic on their websites. Attaining these heights largely depends on the quality and nature of interactivity on a given site. This book provides insights into the interactivity basics of an ideal media website, and highlights the nature of interactivity in the Nigerian online media sphere vis-a-vis the basics of interactivity.
Author: Bruce Mutsvairo
Author: Bruce Mutsvairo
Author: Lai Oso
Author: Dayo Duyile
Author: Ikem Nwosu
Author: Nkereuwem Udoakah
Author: Frank Okwu Ugboajah
Author: Ikechukwu Enoch Nwosu
Author: Management Association, Information Resources
Author: Rodney Saawuan Ciboh
Author: Joseph Wilson