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Author: Brian Reich Publisher: John Wiley & Sons ISBN: 9780470225820 Category : Business & Economics Languages : en Pages : 255
Book Description
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
Author: Brian Reich Publisher: John Wiley & Sons ISBN: 9780470225820 Category : Business & Economics Languages : en Pages : 255
Book Description
Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
Author: Nicole Matejic Publisher: John Wiley & Sons ISBN: 0730322270 Category : Business & Economics Languages : en Pages : 232
Book Description
Avoid becoming a #PRFail with a solid social media strategy Social Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understanding and influencing your audience with military precision. This original, engaging, and informative text with case studies from the coalface offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies. Social media has established itself as a critical part of any external communications strategy—but the very nature of social media leads to crises that organisations are not always prepared to face. To execute an effective social media strategy, you need to build influence, while leveraging the data that supports a targeted approach. This innovative guide focuses on how to create a holistic social media strategy, and how to defend your organization from social media crisis. Develop a risk management strategy that protects your social media interactions around the clock Avoid common mistakes by reading case studies of business faux pas—and learning exactly what not to do in a crisis Cultivate influence both in the boardroom and on the information battlefield by defining your story and knowing your audience segments Leverage digital interactivity features to enrich the content in the book Social Media Rules of Engagement is an integral resource to guide your social strategy toward success.
Author: Michael Procopio Publisher: Happy About ISBN: 1607731134 Category : Business & Economics Languages : en Pages : 153
Book Description
Social media practitioners share their combined 20 years of hands-on social media experience explaining to best leverage social media for a business.
Author: Barry Leonard Publisher: DIANE Publishing ISBN: 1437939600 Category : Social Science Languages : en Pages : 13
Book Description
This revised DoD policy establishes procedures with respect to media visits to Naval Station Guantanamo Bay, Cuba, (GTMO) and the media coverage of military commission proceedings. DoD will facilitate media access to the maximum extent possible, in an effort to encourage open reporting and promote transparency, consistent with the Military Commissions Act and accompanying rules and regulations, and the need to protect operational and national security, and comply with international treaty obligations. They are also designed to provide guidance to news media representatives concerning what info. will be deemed to be ¿protected info.¿ for purposes of these ground rules. This is a print on demand publication.
Author: United States. Congress. Senate. Committee on Governmental Affairs Publisher: ISBN: Category : Government and the press Languages : en Pages : 798
Author: Amy Jo Martin Publisher: John Wiley & Sons ISBN: 1118442288 Category : Business & Economics Languages : en Pages : 226
Book Description
Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
Author: Mathieu Deflem Publisher: Emerald Group Publishing ISBN: 1800717318 Category : Computers Languages : en Pages : 214
Book Description
For its breadth and depth of research, this is an essential text for researchers and students of, sociology, law, criminology, and criminal justice. Everything from traditional mass media, to increasingly important social networking sites are explored to understand issues around free speech and censorship, in the modern day.
Author: Nancy Flynn Publisher: John Wiley & Sons ISBN: 1118206819 Category : Business & Economics Languages : en Pages : 384
Book Description
The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media. Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation. The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today's technology tools with up-to-date employment rules.
Author: Brian Reich
Author: Brian Reich
Author: Nicole Matejic
Author: Michael Procopio
Author: Barry Leonard
Author: 
Author: United States. Congress. Senate. Committee on Governmental Affairs
Author: Amy Jo Martin
Author: Bea Nettles
Author: Mathieu Deflem
Author: Nancy Flynn