Author: getAbstract AG Publisher: getAbstract AG ISBN: Category : Business & Economics Languages : en Pages : 12
Book Description
You might say that author Anne Miller is like a homeowner who strikes oil while digging a ditch in the backyard. In this book, she shares knowledge she refined from more than 20 years of distilling metaphors. Her book leaves little doubt that metaphors can fuel the engines of your sales success. Its pages are full of colorful, persuasive anecdotes and analogies that follow one another like racecars coming out of Turn Four at Daytona. If you doubt whether her advice will apply to the rubber-meets-the-road realities of sales, just take Miller’s ideas out for a test drive. Her primary expertise is in presentations, not sales, which may explain why her roadmap (note the extended metaphor) to success is so much more creative than most sales advice. Miller’s book leaves many other tomes in the dust. getAbstract.com thinks sales professionals who read this book and master the art of the metaphor should get ready to take a victory lap or two. This officially licensed summary of Metaphorically Selling was produced by getAbstract, the world's largest provider of book summaries. getAbstract works with hundreds of the best publishers to find and summarize the most relevant content out there. Find out more at getabstract.com.
Author: Anne Miller Publisher: Chiron Assoc Incorporated ISBN: 9780976279402 Category : Business communication Languages : en Pages : 0
Book Description
You might say that author Anne Miller is like a homeowner who strikes oil while digging a ditch in the backyard. In this book, she shares knowledge she refined from more than 20 years of distilling metaphors. Her book leaves little doubt that metaphors can fuel the engines of your sales success. Its pages are full of colorful, persuasive anecdotes and analogies that follow one another like racecars coming out of Turn Four at Daytona. If you doubt whether her advice will apply to the rubber-meets-the-road realities of sales, just take Miller's ideas out for a test drive. Her primary expertise is in presentations, not sales, which may explain why her roadmap (note the extended metaphor) to success is so much more creative than most sales advice. Miller's book leaves many other tomes in the dust. getAbstract.com thinks sales professionals who read this book and master the art of the metaphor should get ready to take a victory lap or two.
Author: Jill Konrath Publisher: Penguin ISBN: 1101432950 Category : Business & Economics Languages : en Pages : 248
Book Description
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable. Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules: -Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo. -Be iNvaluable: You have to stand out by being the person your customers can't live without. -Always Align: To be relevant, make sure you're in synch with your customers' objectives, issues, and needs. -Raise Priorities: To maintain momentum, keep the most important decisions at the forefront of their mind. SNAP Selling is an easy-to-read, easy-to-use guide for any seller in today's increasingly frenzied environment.
Author: Anne Miller Publisher: Chiron Assoc Incorporated ISBN: 9780976279440 Category : Business & Economics Languages : en Pages : 0
Book Description
Business book packed with exercises & examples to help people break through information overload and drive home their points creatively, memorably and dramatically to achieve desired results.
Author: Chris Lytle Publisher: John Wiley & Sons ISBN: 1118063937 Category : Business & Economics Languages : en Pages : 261
Book Description
Key skills to make sales managers better developers of salespeople Get out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records. Yet too often these sales stars get stuck doing their old sales job while also trying to juggle their manager role, and too often companies neglect to train their sales managers how to excel as managers. That's the "sales management trap," and it's exactly what The Accidental Sales Manager addresses and solves. Full of helpful steps you can apply immediately?whether you're training a sales manager, or are one yourself?this practical guide reveals step-by-step methods sales managers can use to both learn their jobs and lead their teams. Get tactics to stop burning time and exhausting yourself, while taking effective actions to use time better as a leader Discover how to integrate learning into leading and make sales meetings an active conversation on what works and what doesn't Author has a previous bestseller, The Accidental Salesperson Don't get caught in the "sales management trap" or, if you're in it, get the tools you need to escape it. Get The Accidental Sales Manager and lead your team to do what you do best: make sales, drive profits, and get winning results.
Author: Jerome Feldman Publisher: MIT Press ISBN: 0262562359 Category : Psychology Languages : en Pages : 379
Book Description
In From Molecule to Metaphor, Jerome Feldman proposes a theory of language and thought that treats language not as an abstract symbol system but as a human biological ability that can be studied as a function of the brain, as vision and motor control are studied. This theory, he writes, is a "bridging theory" that works from extensive knowledge at two ends of a causal chain to explicate the links between. Although the cognitive sciences are revealing much about how our brains produce language and thought, we do not yet know exactly how words are understood or have any methodology for finding out. Feldman develops his theory in computer simulations—formal models that suggest ways that language and thought may be realized in the brain. Combining key findings and theories from biology, computer science, linguistics, and psychology, Feldman synthesizes a theory by exhibiting programs that demonstrate the required behavior while remaining consistent with the findings from all disciplines. After presenting the essential results on language, learning, neural computation, the biology of neurons and neural circuits, and the mind/brain, Feldman introduces specific demonstrations and formal models of such topics as how children learn their first words, words for abstract and metaphorical concepts, understanding stories, and grammar (including "hot-button" issues surrounding the innateness of human grammar). With this accessible, comprehensive book Feldman offers readers who want to understand how our brains create thought and language a theory of language that is intuitively plausible and also consistent with existing scientific data at all levels.
Author: Jan Zwicky Publisher: Brush Education ISBN: 1550595652 Category : Philosophy Languages : en Pages : 280
Book Description
In the foreword to Wisdom & Metaphor, Jan Zwicky observes that “those who think metaphorically are enabled to think truly, because the shape of their thinking echoes the shape of the world.” Wisdom & Metaphor explores the ways we come to understand the world through analogical structures, and the relation of this form of knowing to conventional epistemology and ontology. Zwicky uses the nature of the book itself, with its facing pages, to create resonant structures of aphorism and quotation which allow the reader to experience the kind of thinking she describes. The author’s wide-ranging influences, coupled with an understated, largely spatial, style of discourse, make this a remarkably original approach to long-standing questions about meaning and language. It offers a unique and compelling argument for the fundamental importance of metaphor to philosophy.
Author: Wendy Sullivan Publisher: Crown House Publishing ISBN: 1845903188 Category : Psychology Languages : en Pages : 202
Book Description
This book will teach you a new way to communicate which gets to the heart of things! By asking Clean Language questions to explore the metaphors which underpin a person's thinking, you can help people to change their lives in a way that intrinsically respects diversity and supports empowerment. Both you and they will gain profound new insights into what makes them tick. The approach was originally used to help clients to resolve deep trauma. It is now being used to get to the truth and to solve complex problems by some of the sharpest and most innovative people in the world - coaches, business people, educators, health professionals and many others.
Author: Paula Champion-Jones Publisher: WestBow Press ISBN: 1490851704 Category : Religion Languages : en Pages : 187
Book Description
Historically, it has been believed that Christian formation occurs primarily in the context of worship. Because both traditional and contemporary worship services are routinely structured around the skills of persuasive rhetoric and logic, most worship services effectively ignore the impact of experiential, embodied knowledge. Recent research in neuroscience has proven that humans are sensory-motor-emotional-thinking beings who learn best when body, brain, and emotions are simultaneously engaged. A fresh paradigm for teaching, brain-based leaning, is proving to result in learning that is more memorable, more likely to result in long-term change in the behavior of the learner, and more likely to spur the learner to investigate the subject further. The Church needs to employ brain-based teaching methods in order to more effectively transmit the Gospel.
Author: Joe Vitale Publisher: John Wiley & Sons ISBN: 0470009799 Category : Business & Economics Languages : en Pages : 295
Book Description
Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
Author: getAbstract AG
Author: Anne Miller
Author: Jill Konrath
Author: Anne Miller
Author: Chris Lytle
Author: Jerome Feldman
Author: Jan Zwicky
Author: Wendy Sullivan
Author: Paula Champion-Jones
Author: Joe Vitale