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Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522526005 Category : Business & Economics Languages : en Pages : 1555
Book Description
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522526005 Category : Business & Economics Languages : en Pages : 1555
Book Description
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Author: Paul May Publisher: Cambridge University Press ISBN: 9780521797566 Category : Business & Economics Languages : en Pages : 304
Book Description
This book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly emerging subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant p arties in a company can read to ensure common understanding. Topics include, devices, technologies, applications, standards, security, and more.
Author: Norman Sadeh Publisher: John Wiley & Sons ISBN: 0471456578 Category : Computers Languages : en Pages : 270
Book Description
The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.
Author: Tim Hayden Publisher: Pearson Education ISBN: 0789751542 Category : Business & Economics Languages : en Pages : 201
Book Description
Explains how mobile commerce has transformed consumer behavior and the competitive culture, and offers business strategies for profiting in this environment.
Author: Ee-Peng Lim Publisher: IGI Global ISBN: 1591400899 Category : Technology & Engineering Languages : en Pages : 324
Book Description
There is substantial interest in research in developing countries, especially in the use, implementation and development of information technology and systems. Many researchers have been moving toward an understanding of indigenous social and cultural structures and how they influence the use and development of information systems. E-Commerce and Cultural Values addresses these issues and brings together scholars to share their expertise on different aspects of the social side of e-Commerce and information systems and how they impact the cultural values of a society.
Author: Wen Chen Hu Publisher: IGI Global ISBN: 9781591403456 Category : Computers Languages : en Pages : 372
Book Description
Recently, the emergence of wireless and mobile networks has made possible the admission of electronic commerce to a new application and research subject: mobile commerce, defined as the exchange or buying and selling of commodities, services, or information on the Internet through the use of mobile handheld devices. In just a few years, mobile commerce has emerged from nowhere to become the hottest new trend in business transactions. However, the prosperity and popularity of mobile commerce will be brought to a higher level only if information is securely and safely exchanged among end systems (mobile users and content providers). Advances in Security and Payment Methods for Mobile Commerce includes high-quality research papers and industrial and practice articles in the areas of mobile commerce security and payment from academics and industrialists. It covers research and development results of lasting significance in the theory, design, implementation, analysis, and application of mobile commerce security and payment.
Author: June Wei Publisher: CRC Press ISBN: 1482264242 Category : Computers Languages : en Pages : 503
Book Description
Mobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers the flexibility to shop whenever and wherever they want. Mobile Electronic Commerce: Foundations, Development, and Applications addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies and systems to further improve the consumer experience. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives. This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development and application of mobile commerce technology. The book covers important mobile commerce topics, such as critical infrastructure management, mobile security issues, new applications and services, emerging development architectures, mobile business solutions, and future research opportunities. In addition to its multidisciplinary approach, the book also provides a cross-cultural approach intended to overcome cultural barriers and accelerate mobile commerce advancement in the global economy. Authors and researchers from around the world discuss a broad spectrum of methods, tools, and guidelines for designing mobile commerce systems and services in different cultures.
Author: Paul Skeldon Publisher: Crimson Publishing ISBN: 1780590954 Category : Business & Economics Languages : en Pages : 272
Book Description
Mobile commerce is rapidly changing how businesses interact and sell. This book reveals how to master m-commerce, from global markets and trends to selling and marketing through m-commerce. Plus real life case studies and advice about how to integrate m-commerce into a multichannel business strategy.
Author: Wen Chen Hu Publisher: Engineering Science Reference ISBN: 9781615207619 Category : Business & Economics Languages : en Pages : 0
Book Description
"This book looks at theory, design, implementation, analysis, and application of handheld computing under four themes: handheld computing for mobile commerce, handheld computing research and technologies, wireless networks and handheld/mobile security, and handheld images and videos"--Provided by publisher.
Author: Management Association, Information Resources
Author: Management Association, Information Resources
Author: Paul May
Author: Norman Sadeh
Author: Tim Hayden
Author: Ee-Peng Lim
Author: Wen Chen Hu
Author: June Wei
Author: Khosrow-Pour, D.B.A., Mehdi
Author: Paul Skeldon
Author: Wen Chen Hu