Modern Analysis of Customer Surveys PDF Download

Author: Ron S. Kenett
Publisher: John Wiley & Sons
ISBN: 0470971282
Category : Mathematics
Languages : en
Pages : 533

View

Book Description
Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. As demonstrated in this book, integrating such basic analysis with more advanced tools, provides insights on non-obvious patterns and important relationships between the survey variables. This knowledge can significantly affect the conclusions derived from a survey. Key features: Provides an integrated, case-studies based approach to analysing customer survey data. Presents a general introduction to customer surveys, within an organization’s business cycle. Contains classical techniques with modern and non standard tools. Focuses on probabilistic techniques from the area of statistics/data analysis and covers all major recent developments. Accompanied by a supporting website containing datasets and R scripts. Customer survey specialists, quality managers and market researchers will benefit from this book as well as specialists in marketing, data mining and business intelligence fields.

Author: Edward L. Korn
Publisher: John Wiley & Sons
ISBN: 1118030869
Category : Mathematics
Languages : en
Pages : 408

View

Book Description
How to apply statistical methods to survey data--a guide toeffective analysis of health surveys. With large health surveys becoming increasingly available forpublic use, researchers with little experience in survey methodsare often faced with analyzing data from surveys to addressscientific and programmatic questions. This practical book providesstatistical techniques for use in survey analysis, making healthsurveys accessible to statisticians, biostatisticians,epidemiologists, and health researchers. The authors clearlyexplain the theory and methods of survey analysis along withreal-world applications. They draw on their work at the NationalInstitutes of Health as well as up-to-date information from acrossthe literature to present: * The sampling background necessary to understand health surveys. * The application of such techniques as t-tests, linear regression,logistic regression, and survival analysis to survey data. * The use of sample weights in survey data analysis. * Dealing with complications in variance estimation in large healthsurveys. * Applications involving cross-sectional, longitudinal, andmultiple cross-sectional surveys, and the use of surveys to performpopulation- based case-control analyses. * Guidance on the correct use of statistical methods found insoftware packages. * Extensive bibliography.

Author: Ron S. Kenett
Publisher: John Wiley & Sons
ISBN: 1118890655
Category : Mathematics
Languages : en
Pages : 384

View

Book Description
Provides an important framework for data analysts in assessing the quality of data and its potential to provide meaningful insights through analysis Analytics and statistical analysis have become pervasive topics, mainly due to the growing availability of data and analytic tools. Technology, however, fails to deliver insights with added value if the quality of the information it generates is not assured. Information Quality (InfoQ) is a tool developed by the authors to assess the potential of a dataset to achieve a goal of interest, using data analysis. Whether the information quality of a dataset is sufficient is of practical importance at many stages of the data analytics journey, from the pre-data collection stage to the post-data collection and post-analysis stages. It is also critical to various stakeholders: data collection agencies, analysts, data scientists, and management. This book: Explains how to integrate the notions of goal, data, analysis and utility that are the main building blocks of data analysis within any domain. Presents a framework for integrating domain knowledge with data analysis. Provides a combination of both methodological and practical aspects of data analysis. Discusses issues surrounding the implementation and integration of InfoQ in both academic programmes and business / industrial projects. Showcases numerous case studies in a variety of application areas such as education, healthcare, official statistics, risk management and marketing surveys. Presents a review of software tools from the InfoQ perspective along with example datasets on an accompanying website. This book will be beneficial for researchers in academia and in industry, analysts, consultants, and agencies that collect and analyse data as well as undergraduate and postgraduate courses involving data analysis.

Author: Steven G. Heeringa
Publisher: CRC Press
ISBN: 1498761615
Category : Mathematics
Languages : en
Pages : 568

View

Book Description
Highly recommended by the Journal of Official Statistics, The American Statistician, and other journals, Applied Survey Data Analysis, Second Edition provides an up-to-date overview of state-of-the-art approaches to the analysis of complex sample survey data. Building on the wealth of material on practical approaches to descriptive analysis and regression modeling from the first edition, this second edition expands the topics covered and presents more step-by-step examples of modern approaches to the analysis of survey data using the newest statistical software. Designed for readers working in a wide array of disciplines who use survey data in their work, this book continues to provide a useful framework for integrating more in-depth studies of the theory and methods of survey data analysis. An example-driven guide to the applied statistical analysis and interpretation of survey data, the second edition contains many new examples and practical exercises based on recent versions of real-world survey data sets. Although the authors continue to use Stata for most examples in the text, they also continue to offer SAS, SPSS, SUDAAN, R, WesVar, IVEware, and Mplus software code for replicating the examples on the book’s updated website.

Author: Willem E. Saris
Publisher: John Wiley & Sons
ISBN: 1118634616
Category : Mathematics
Languages : en
Pages : 384

View

Book Description
Praise for the First Edition “...this book is quite inspiring, giving many practical ideas for survey research, especially for designing better questionnaires.” —International Statistical Review Reflecting modern developments in the field of survey research, the Second Edition of Design, Evaluation, and Analysis of Questionnaires for Survey Research continues to provide cutting-edge analysis of the important decisions researchers make throughout the survey design process. The new edition covers the essential methodologies and statistical tools utilized to create reliable and accurate survey questionnaires, which unveils the relationship between individual question characteristics and overall question quality. Since the First Edition, the computer program Survey Quality Prediction (SQP) has been updated to include new predictions of the quality of survey questions on the basis of analyses of Multi-Trait Multi-Method experiments. The improved program contains over 60,000 questions, with translations in most European languages. Featuring an expanded explanation of the usage and limitations of SQP 2.0, the Second Edition also includes: • New practice problems to provide readers with real-world experience in survey research and questionnaire design • A comprehensive outline of the steps for creating and testing survey questionnaires • Contemporary examples that demonstrate the many pitfalls of questionnaire design and ways to avoid similar decisions Design, Evaluation, and Analysis of Questionnaires for Survey Research, Second Edition is an excellent textbook for upper-undergraduate and graduate-level courses in methodology and research questionnaire planning, as well as an ideal resource for social scientists or survey researchers needing to design, evaluate, and analyze questionnaires. Design, Evaluation, and Analysis of Questionnaires for Survey Research, Second Edition is an excellent textbook for upper-undergraduate and graduate-level courses in methodology and research questionnaire planning, as well as an ideal resource for social scientists or survey researchers needing to design, evaluate, and analyze questionnaires.Reflecting modern developments in the field of survey research, the Second Edition of Design, Evaluation, and Analysis of Questionnaires for Survey Research continues to provide cutting-edge analysis of the important decisions researchers make throughout the survey design process. The new edition covers the essential methodologies and statistical tools utilized to create reliable and accurate survey questionnaires, which unveils the relationship between individual question characteristics and overall question quality. Since the First Edition, the computer program Survey Quality Prediction (SQP) has been updated to include new predictions of the quality of survey questions on the basis of analyses of Multi-Trait Multi-Method experiments. The improved program contains over 60,000 questions, with translations in most European languages. Featuring an expanded explanation of the usage and limitations of SQP 2.0, the Second Edition also includes: • New practice problems to provide readers with real-world experience in survey research and questionnaire design • A comprehensive outline of the steps for creating and testing survey questionnaires • Contemporary examples that demonstrate the many pitfalls of questionnaire design and ways to avoid similar decisions Design, Evaluation, and Analysis of Questionnaires for Survey Research, Second Edition is an excellent textbook for upper-undergraduate and graduate-level courses in methodology and research questionnaire planning, as well as an ideal resource for social scientists or survey researchers needing to design, evaluate, and analyze questionnaires. WILLEM E. SARIS, PhD, is Emeritus Professor in Methodology of the University of Amsterdam and the Universitat Pompeu Fabra, Barcelona. He is Laureate of the 2005 Descartes Prize for “Best Collaborative Research” as member of the Central Coordinating Team of the European Social Survey (ESS) and Recipient of the World Association of Public Opinion Research’s “Helen Dinerman Award” in 2009 for his lifelong contribution to the methodology of Opinion Research. Dr. Saris also received the “2013 Outstanding Service Prize” of the European Survey Research Association. IRMTRAUD N. GALLHOFER, PhD, is a linguist and was senior researcher on projects of the ESS, Research and Expertise Centre for Survey Methodology at the Universitat Pompeu Fabra, Barcelona. She is Laureate of the 2005 Descartes Prize for “Best Collaborative Research” as a member of the Central Coordinating Team of the ESS.Reflecting modern developments in the field of survey research, the Second Edition of Design, Evaluation, and Analysis of Questionnaires for Survey Research continues to provide cutting-edge analysis of the important decisions researchers make throughout the survey design process. The new edition covers the essential methodologies and statistical tools utilized to create reliable and accurate survey questionnaires, which unveils the relationship between individual question characteristics and overall question quality. Since the First Edition, the computer program Survey Quality Prediction (SQP) has been updated to include new predictions of the quality of survey questions on the basis of analyses of Multi-Trait Multi-Method experiments. The improved program contains over 60,000 questions, with translations in most European languages. Featuring an expanded explanation of the usage and limitations of SQP 2.0, the Second Edition also includes: • New practice problems to provide readers with real-world experience in survey research and questionnaire design • A comprehensive outline of the steps for creating and testing survey questionnaires • Contemporary examples that demonstrate the many pitfalls of questionnaire design and ways to avoid similar decisions Design, Evaluation, and Analysis of Questionnaires for Survey Research, Second Edition is an excellent textbook for upper-undergraduate and graduate-level courses in methodology and research questionnaire planning, as well as an ideal resource for social scientists or survey researchers needing to design, evaluate, and analyze questionnaires. WILLEM E. SARIS, PhD, is Emeritus Professor in Methodology of the University of Amsterdam and the Universitat Pompeu Fabra, Barcelona. He is Laureate of the 2005 Descartes Prize for “Best Collaborative Research” as member of the Central Coordinating Team of the European Social Survey (ESS) and Recipient of the World Association of Public Opinion Research’s “Helen Dinerman Award” in 2009 for his lifelong contribution to the methodology of Opinion Research. Dr. Saris also received the “2013 Outstanding Service Prize” of the European Survey Research Association. IRMTRAUD N. GALLHOFER, PhD, is a linguist and was senior researcher on projects of the ESS, Research and Expertise Centre for Survey Methodology at the Universitat Pompeu Fabra, Barcelona. She is Laureate of the 2005 Descartes Prize for “Best Collaborative Research” as a member of the Central Coordinating Team of the ESS.

Author: Derek R. Allen
Publisher: Asq Press
ISBN: 9780873894531
Category : Business & Economics
Languages : en
Pages : 243

View

Book Description
As global competition increases, maintaining customer loyalty is more important than ever. Dissatisfied customers now have many options, with dozens of companies from around the world competing for their business. it is crucial for every organization to retain loyal customers by maintaining a high level of customer satisfaction. However, sustaining an environment conducive to customer satisfaction is a difficult task without a strong understanding of the data surrounding customer satisfaction surveys. This is the focus of Analysis of Customer Satisfaction Data, which clearly demonstrates how to interpret the data gathered in customer surveys while explaining how to use this information to improve overall customer satisfaction. Written by industry leaders with years of experience consulting top companies such as General Motors, Bank of America and Met Life, this book offers a step-by-step approach to customer loyalty research in an advanced yet understandable format. This book is a must read for anyone who is developing a customer satisfaction survey. - Richard Yorio Customer Satisfaction and Loyalty Manager Xerox Corporation.

Author: Nigel Hill
Publisher: The Leadership Factor
ISBN: 0955416116
Category : Consumer satisfaction
Languages : en
Pages : 322

View

Book Description
This book does a tremendous job of bringing to life customer satisfaction and its significance to modern businesses. The numerous examples contained within the book's pages have proved a fresh and continuous source of inspiration and expertise as I work with my organisation in helping them understand why we should do what matters most to our customers and the lasting effect such actions will have on both our customer loyalty and retention. The authors are to be commended.

Author: C. J. Skinner
Publisher:
ISBN:
Category : Mathematics
Languages : en
Pages : 334

View

Book Description
This study discusses appropriate principles and methods for the analysis of surveys, such as stratified multi-stage sampling, as well as the complex structure of the populations upon which these designs are based. It features essays on current research written by international experts.

Author: Taylor H. Lewis
Publisher: CRC Press
ISBN: 1498776809
Category : Mathematics
Languages : en
Pages : 341

View

Book Description
Complex Survey Data Analysis with SAS® is an invaluable resource for applied researchers analyzing data generated from a sample design involving any combination of stratification, clustering, unequal weights, or finite population correction factors. After clearly explaining how the presence of these features can invalidate the assumptions underlying most traditional statistical techniques, this book equips readers with the knowledge to confidently account for them during the estimation and inference process by employing the SURVEY family of SAS/STAT® procedures. The book offers comprehensive coverage of the most essential topics, including: Drawing random samples Descriptive statistics for continuous and categorical variables Fitting and interpreting linear and logistic regression models Survival analysis Domain estimation Replication variance estimation methods Weight adjustment and imputation methods for handling missing data The easy-to-follow examples are drawn from real-world survey data sets spanning multiple disciplines, all of which can be downloaded for free along with syntax files from the author’s website: http://mason.gmu.edu/~tlewis18/. While other books may touch on some of the same issues and nuances of complex survey data analysis, none features SAS exclusively and as exhaustively. Another unique aspect of this book is its abundance of handy workarounds for certain techniques not yet supported as of SAS Version 9.4, such as the ratio estimator for a total and the bootstrap for variance estimation. Taylor H. Lewis is a PhD graduate of the Joint Program in Survey Methodology at the University of Maryland, College Park, and an adjunct professor in the George Mason University Department of Statistics. An avid SAS user for 15 years, he is a SAS Certified Advanced programmer and a nationally recognized SAS educator who has produced dozens of papers and workshops illustrating how to efficiently and effectively conduct statistical analyses using SAS.

Author: Ron S. Kenett
Publisher: Springer Nature
ISBN: 3031075668
Category : Computers
Languages : en
Pages : 453

View

Book Description
This innovative textbook presents material for a course on modern statistics that incorporates Python as a pedagogical and practical resource. Drawing on many years of teaching and conducting research in various applied and industrial settings, the authors have carefully tailored the text to provide an ideal balance of theory and practical applications. Numerous examples and case studies are incorporated throughout, and comprehensive Python applications are illustrated in detail. A custom Python package is available for download, allowing students to reproduce these examples and explore others. The first chapters of the text focus on analyzing variability, probability models, and distribution functions. Next, the authors introduce statistical inference and bootstrapping, and variability in several dimensions and regression models. The text then goes on to cover sampling for estimation of finite population quantities and time series analysis and prediction, concluding with two chapters on modern data analytic methods. Each chapter includes exercises, data sets, and applications to supplement learning. Modern Statistics: A Computer-Based Approach with Python is intended for a one- or two-semester advanced undergraduate or graduate course. Because of the foundational nature of the text, it can be combined with any program requiring data analysis in its curriculum, such as courses on data science, industrial statistics, physical and social sciences, and engineering. Researchers, practitioners, and data scientists will also find it to be a useful resource with the numerous applications and case studies that are included. A second, closely related textbook is titled Industrial Statistics: A Computer-Based Approach with Python. It covers topics such as statistical process control, including multivariate methods, the design of experiments, including computer experiments and reliability methods, including Bayesian reliability. These texts can be used independently or for consecutive courses. The mistat Python package can be accessed at https://gedeck.github.io/mistat-code-solutions/ModernStatistics/ "In this book on Modern Statistics, the last two chapters on modern analytic methods contain what is very popular at the moment, especially in Machine Learning, such as classifiers, clustering methods and text analytics. But I also appreciate the previous chapters since I believe that people using machine learning methods should be aware that they rely heavily on statistical ones. I very much appreciate the many worked out cases, based on the longstanding experience of the authors. They are very useful to better understand, and then apply, the methods presented in the book. The use of Python corresponds to the best programming experience nowadays. For all these reasons, I think the book has also a brilliant and impactful future and I commend the authors for that." Professor Fabrizio RuggeriResearch Director at the National Research Council, ItalyPresident of the International Society for Business and Industrial Statistics (ISBIS)Editor-in-Chief of Applied Stochastic Models in Business and Industry (ASMBI)