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Author: Nicole Fenton Publisher: Pearson Education ISBN: 0321988191 Category : Computers Languages : en Pages : 193
Book Description
A guide to writing clear Web content that addresses readers' needs and supports business goals, including adapting tone for situation, making a simple style guide, and writing marketing copy, interface flows, blog posts, legal policies, and emails.
Author: Nicole Fenton Publisher: Pearson Education ISBN: 0321988191 Category : Computers Languages : en Pages : 193
Book Description
A guide to writing clear Web content that addresses readers' needs and supports business goals, including adapting tone for situation, making a simple style guide, and writing marketing copy, interface flows, blog posts, legal policies, and emails.
Author: Darlene Price Publisher: AMACOM ISBN: 0814417884 Category : Business & Economics Languages : en Pages : 258
Book Description
Whether you’re making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication is essential. Based on the same concepts that guide the author’s award-winning training and consulting company, Well Said! teaches business professionals to put themselves in their audience’s shoes and tailor their messages to the needs of decision makers. Darlene Price reveals the simple but powerful techniques you can use to prioritize, organize, and economize your words so that your communication wins the day. Complete with real-life examples illustrating the concepts in action, this handy guide shows how to: use the words and phrases that get people to listen, capture and hold an audience’s attention, gain instant credibility with decision makers, optimize body language, handle QA with finesse, make connections, shine with or without PowerPoint, perfect the elevator pitch. You don’t have to be a motivational speaker to get through to others. By placing words carefully and with confidence, you’ll captivate your audience and make big things happen in your career.
Author: Nicole Fenton Publisher: New Riders ISBN: 0133818438 Category : Computers Languages : en Pages : 193
Book Description
Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics include: • Write marketing copy, interface flows, blog posts, legal policies, and emails • Develop behind-the-scenes documents like mission statements, survey questions, and project briefs • Find your voice and adapt your tone for the situation • Build trust and foster relationships with readers • Make a simple style guide “Writing is a skill that will hugely benefit anyone’s career, and luckily, it’s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you’re trying to reach. Whether you’re a professional or just getting started, you’ll find a ton to steal from here.” (— Austin Kleon, author of Steal Like An Artist and Show Your Work! "Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers." - Erin Kissane, author of The Elements of Content Strategy
Author: Linda Grant Publisher: Heinle ELT ISBN: 9781305641365 Category : Foreign Language Study Languages : en Pages : 175
Book Description
The Well Said series is designed to improve the pronunciation and communication skills of beginner to advanced students from all language backgrounds. It offers a clear course plan covering the essential areas of pronunciation, including stress, rhythm, and intonation--features that research shows help students the most. Additionally, there are over fifty pages of supplemental activities focusing on consonant and vowel sounds. This level of Well Said introduces the most important pronunciation features at an intermediate to advanced level. A free Website for teachers and students includes the full audio program.
Author: Joel Schwartzberg Publisher: Berrett-Koehler Publishers ISBN: 1523094125 Category : Business & Economics Languages : en Pages : 129
Book Description
Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, this book provides a novel approach that teaches you how to go from simply sharing a thought to making a difference. --
Author: Carol A. Fleming Publisher: Berrett-Koehler Publishers ISBN: 1609947452 Category : Language Arts & Disciplines Languages : en Pages : 270
Book Description
A revised and updated edition of the detailed, down-to-earth guide to speaking your mind effectively—includes useful exercises. The best, most direct way to convey your intelligence, expertise, professionalism, and personality to other people is through talking to them. But most people have no idea what they sound like. And even if they do, they don’t think they can change it. It’s the Way You Say It is a thorough, nuts-and-bolts guide to becoming aware and taking control of how you communicate with others. Dr. Carol Fleming provides detailed advice and scores of exercises for Understanding how others hear you Dealing with specific speech problems Varying your vocal patterns to make your speech more dynamic Using grammar and vocabulary to increase your clarity and impact Reinforcing your message with nonverbal cues Conquering stage fright An entire section of the book focuses on communication issues in the workplace—interviews, presentations, voice mail, and more. In addition, Dr. Fleming puts a human face on her advice through vivid before-and-after stories of forty men and women who came to her for help. “No other skills will position you ahead of your competition as much as good speaking and presentation skills. No book approaches the depth and breadth of Dr. Carol Fleming’s It’s the Way You Say It.” —Patricia Fripp, CSP, CPAE, keynote speaker, executive speech coach, and president of Fripp & Associates
Author: Crawford Kilian Publisher: Writing ISBN: 9781770402492 Category : Computers Languages : en Pages : 0
Book Description
Writing for the Web offers sound principles of writing persuasive copy and using the latest techniques to create an online portfolio, develop a website or blog, and present strong, lively content people will want to read. The book is a definitive guide to online writing for desktop, laptop and mobile formats.
Author: Michael Koryta Publisher: Minotaur Books ISBN: 1429906219 Category : Fiction Languages : en Pages : 320
Book Description
A remarkable debut mystery from the award-winning author of the 2003 St. Martin's Press/Private Eye Writers of America Prize for Best First Private Eye Novel. Michael Koryta's Tonight I Said Goodbye marks the emergence of a stunning new voice in crime fiction. With its edge-of-your-seat pacing, finely drawn characters, and rock-solid prose, Tonight I Said Goodbye would seem to be the work of a grizzled pro; the fact that the author is just twenty-one years old makes it all the more amazing. Investigator Wayne Weston is found dead of an apparent suicide in his home in an upscale Cleveland suburb, and his wife and six-year-old daughter are missing. Weston's father insists that private investigators Lincoln Perry and Joe Pritchard take the case to exonerate his son and find his granddaughter and daughter-in-law. As they begin to work they discover there is much more to the situation than has been described in the prevalent media reports. There are rumors of gambling debts and extortion, and a group of Russians with ties to organized crime who don't appreciate being investigated--a point they make clear with baseball bats. With some assistance from newspaper reporter Amy Ambrose, Perry and Pritchard believe they are making swift progress. But then they are warned off the investigation by a millionaire real estate tycoon and the FBI. Just when they feel they are closing in on a possible source of answers, another murder forces them to change direction in the case. Perry travels to a resort town in South Carolina and there he finds more than one game being played, and all of them are deadly. The stakes quickly become very personal for Perry, and it's clear that there will be no walking away from this case. In a debut that has already garnered praise from some of today's top writers, Michael Koryta immediately establishes himself as a standard bearer for the next generation of crime writers. Tonight I Said Goodbye is a 2005 Edgar Award Nominee for Best First Novel.
Author: Nicole Fenton
Author: Nicole Fenton
Author: Darlene Price
Author: Nicole Fenton
Author: Linda Grant
Author: Linda Grant
Author: Joel Schwartzberg
Author: Carol A. Fleming
Author: Crawford Kilian
Author: Michael Koryta
Author: Ellen Javernick