Personal Influence, the Part Played by People in the Flow of Mass Communications

Personal Influence, the Part Played by People in the Flow of Mass Communications PDF Author: Elihu Katz
Publisher: Transaction Publishers
ISBN: 1412830702
Category :
Languages : en
Pages : 436

Book Description

Personal Influence

Personal Influence PDF Author: Elihu Katz
Publisher: Routledge
ISBN: 1351500201
Category : Social Science
Languages : en
Pages : 435

Book Description
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.

On Personal Influence

On Personal Influence PDF Author: William T. Hamilton
Publisher:
ISBN:
Category : Christianity and culture
Languages : en
Pages : 40

Book Description

Public Relations As Relationship Management

Public Relations As Relationship Management PDF Author: John A. Ledingham
Publisher: Routledge
ISBN: 1135676143
Category : Business & Economics
Languages : en
Pages : 221

Book Description
The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.

Herald of Health

Herald of Health PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 706

Book Description

The Complete Works of William Walker Atkinson: The Power of Concentration, Mind Power, Raja Yoga, The Secret of Success, Self-Healing by Thought Force and much more

The Complete Works of William Walker Atkinson: The Power of Concentration, Mind Power, Raja Yoga, The Secret of Success, Self-Healing by Thought Force and much more PDF Author: William Walker Atkinson
Publisher: e-artnow
ISBN: 8075836499
Category : Self-Help
Languages : en
Pages : 7137

Book Description
This carefully edited collection has been designed and formatted to the highest digital standards and adjusted for readability on all devices. The Art of Logical Thinking The Crucible of Modern Thought Dynamic Thought How to Read Human Nature The Inner Consciousness The Law of the New Thought The Mastery of Being Memory Culture Memory: How to Develop, Train and Use It The Art of Expression and The Principles of Discourse Mental Fascination Mind and Body; or Mental States and Physical Conditions Mind Power: The Secret of Mental Magic The New Psychology Its Message, Principles and Practice New Thought Nuggets of the New Thought Practical Mental Influence Practical Mind-Reading Practical Psychomancy and Crystal Gazing The Psychology of Salesmanship Reincarnation and the Law of Karma The Secret of Mental Magic The Secret of Success Self-Healing by Thought Force The Subconscious and the Superconscious Planes of Mind Suggestion and Auto-Suggestion Telepathy: Its Theory, Facts, and Proof Thought-Culture - Practical Mental Training Thought-Force in Business and Everyday Life Thought Vibration or the Law of Attraction in the Thought World Your Mind and How to Use It The Hindu-Yogi Science Of Breath Lessons in Yogi Philosophy and Oriental Occultism Advanced Course in Yogi Philosophy and Oriental Occultism Hatha Yoga The Science of Psychic Healing Raja Yoga or Mental Development Gnani Yoga The Inner Teachings of the Philosophies and Religions of India Mystic Christianity The Life Beyond Death The Practical Water Cure The Spirit of the Upanishads or the Aphorisms of the Wise Bhagavad Gita The Art and Science of Personal Magnetism Master Mind Mental Therapeutics The Power of Concentration Genuine Mediumship Clairvoyance and Occult Powers The Human Aura The Secret Doctrines of the Rosicrucians Personal Power The Arcane Teachings The Arcane Formulas, or Mental Alchemy Vril, or Vital Magnet

Rational Choice Theory And Large-Scale Data Analysis

Rational Choice Theory And Large-Scale Data Analysis PDF Author: Hans-peter Blossfeld
Publisher: Routledge
ISBN: 1000308952
Category : Social Science
Languages : en
Pages : 296

Book Description
The relationship between rational choice theory and large-scale data analysis has become an important issue for sociologists. Though rational choice theory is well established in both sociology and economics, its influence on quantitative empirical sociology has been surprisingly limited. This book examines why there is hardly a link between the t

Management Consulting

Management Consulting PDF Author: International Labour Office
Publisher: International Labour Organization
ISBN: 9789221095194
Category : Business & Economics
Languages : en
Pages : 936

Book Description
New topics covered in this edition include: e-business consulting; consulting in knowledge management; total quality management; corporate governance; social role and responsibility of business; company transformation and renewal; and public administration.

Proceedings of the ... Convocation of University of the State of New York

Proceedings of the ... Convocation of University of the State of New York PDF Author: University of the State of New York
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 798

Book Description

Communication Models for the Study of Mass Communications

Communication Models for the Study of Mass Communications PDF Author: Denis Mcquail
Publisher: Routledge
ISBN: 1317900685
Category : Social Science
Languages : en
Pages : 238

Book Description
Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.
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