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Author: Richard M. Perloff Publisher: Routledge ISBN: 1135665435 Category : Language Arts & Disciplines Languages : en Pages : 311
Book Description
Persuading People to Have Safer Sex offers a lucid, in-depth, student-friendly and academically thorough discussion of AIDS prevention and health persuasion. In so doing it provides an introduction to the ways that social scientific research can be brought to bear on a daunting health problem. Covering many aspects of the AIDS crisis, the book introduces readers to the severity of the AIDS problem and explains the epidemiology of the disease. It discusses why persuasion is so important, explicates cognitive theories of AIDS prevention, and notes the role emotions and communication play in safer sex prevention. It also discusses: *functions that unsafe sex plays in peoples' lives; *why people, notably minority women, frequently choose to engage in unsafe sex; and *social factors underlying the spread of AIDS in urban America and portions of Africa. As a resource for introducing students to the role that theory and research play in health communication and psychology, the volume is appropriate for use in communication, journalism, social psychology, and public health courses, and will be of value to scholars, researchers, and all who seek to understand the use of persuasion in changing behavior.
Author: Richard M. Perloff Publisher: Routledge ISBN: 1135665435 Category : Language Arts & Disciplines Languages : en Pages : 311
Book Description
Persuading People to Have Safer Sex offers a lucid, in-depth, student-friendly and academically thorough discussion of AIDS prevention and health persuasion. In so doing it provides an introduction to the ways that social scientific research can be brought to bear on a daunting health problem. Covering many aspects of the AIDS crisis, the book introduces readers to the severity of the AIDS problem and explains the epidemiology of the disease. It discusses why persuasion is so important, explicates cognitive theories of AIDS prevention, and notes the role emotions and communication play in safer sex prevention. It also discusses: *functions that unsafe sex plays in peoples' lives; *why people, notably minority women, frequently choose to engage in unsafe sex; and *social factors underlying the spread of AIDS in urban America and portions of Africa. As a resource for introducing students to the role that theory and research play in health communication and psychology, the volume is appropriate for use in communication, journalism, social psychology, and public health courses, and will be of value to scholars, researchers, and all who seek to understand the use of persuasion in changing behavior.
Author: Richard M. Perloff Publisher: Routledge ISBN: 1135665443 Category : Language Arts & Disciplines Languages : en Pages : 167
Book Description
"This volume provides an engaging and comprehensive introduction to the psychology of AIDS preventive persuasion. Drawing on social science research, author Richard M. Perloff explains why people practice unsafe sex, suggests ways to use communication to promote safer sex attitudes, and discusses influences of AIDS prevention campaigns. As a resource for introducing students to the role that theory and research play in health communication and psychology, the volume is appropriate for use in communication, journalism, social psychology, and public health courses, and will be of value to scholars, researchers, and all who seek to understand the use of persuasion in changing behavior."--Jacket.
Author: Janet MacLennan Publisher: Cambridge Scholars Publishing ISBN: 1527551342 Category : Language Arts & Disciplines Languages : en Pages : 225
Book Description
This exciting new textbook is a compilation of communication case studies that identify the most salient issues regarding communication about sex in relationships. The text provides a basis for developing tangible communication skills, clearer understandings of how interpersonal concepts and theories play into practice, and an examination of ideas not often considered by students. Understanding interpersonal communication elements of sexual relationships is an indispensable component of any model of an overall healthy human sexual development. Moreover, being able to transform such understandings into practice in relationships is a leap toward being able to have the kind of meaningful communication with sexual partners that can potentially improve relationships, encourage safer sex practices, highlight responsible family planning, and work against limits of gendered and cultured expectations related to sex and sexuality. Twenty-one case studies from leading researchers in sexuality from Communication Studies, Sex Science, English and Medicine focus on interpersonal communication, cultural aspects of sexuality, media influences, health, and dark side of communication while building communication skills about these difficult to discuss topics. Each chapter features a series of possible discussion questions and a reference list of the resources that were used as a knowledge-base for composing that case study.
Author: Richard M. Perloff Publisher: Routledge ISBN: 1135203938 Category : Language Arts & Disciplines Languages : en Pages : 436
Book Description
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff systematically investigates the impact of persuasive communication on attitudes toward a variety of topics, including health, politics, and racial prejudice. In addition to presenting persuasion theory and research, he provides numerous examples of persuasion in action, demonstrating the role of persuasion research in everyday life. Written in a highly accessible and clear style, The Dynamics of Persuasion serves to: introduce the social science perspective on persuasion enhance understanding of persuasion theories and research highlight the major issues discussed in the field of persuasion research explore the complexities and subtleties in the dynamics of everyday persuasion raise awareness about the ethics of contemporary persuasion. New to this edition are: 2008 election examples interspersed througout the text focused discussions on compliance-gaining and negative advertising examples of strong attitude, such as the pros and cons of using animals in research. Complimented by a Companion Website (www.routledge.com/textbooks/dynamicsofpersuasion4e) with resources for students and instructors, The Dynamics of Persuasion is an engaging text appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy.
Author: Patti Breitman Publisher: Prima Lifestyles ISBN: Category : Condoms Languages : en Pages : 100
Book Description
This guide for every sexually-active person, heterosexual or homosexual, offers complete information on condoms--including the new female condom--features actual scripts for overcoming a lover's objections to using a condom, and provides, in simple language, the specifics on all forms of birth control.
Author: James Brian Stiff Publisher: Guilford Press ISBN: 9781572307025 Category : Language Arts & Disciplines Languages : en Pages : 372
Book Description
This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.
Author: Carey M. Noland Publisher: Bloomsbury Publishing USA ISBN: 0313379696 Category : Health & Fitness Languages : en Pages : 262
Book Description
This book presents research that identifies the most salient issues related to communication about sex in relationships and explores these issues in a format that will improve the understanding and practice of sexual communication. What is missing in sex education? An understanding of relationship issues, an understanding of how to communicate with partners, and an understanding of gender differences that affect communication between the sexes. Sex Talk: The Role of Communication in Intimate Relationships was written to inform, influence, and expand individuals' understanding of sexual communication and the dynamics of sexual relationships. It explains why sex talk is important and details how to successfully talk about sex in various types of relationships and stages of relationship development. The book presents research about sex talk in short- and long-term relationships and in marriage. It offers information bearing on casual sexual relationships, friends-with-benefits, and new sexual relationships, as well as on how to discuss sex with adolescents and with health care providers. Each chapter opens with a vignette that explores a communication problem related to sex talk and ends with practical advice on how to improve or start conversations about sex.
Author: James B. Stiff Publisher: Guilford Publications ISBN: 146252950X Category : Language Arts & Disciplines Languages : en Pages : 401
Book Description
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Author: James B. Stiff Publisher: Guilford Publications ISBN: 1462526845 Category : Language Arts & Disciplines Languages : en Pages : 401
Book Description
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ΓΏ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Author: Andrea A. Lunsford Publisher: SAGE Publications ISBN: 148334343X Category : Language Arts & Disciplines Languages : en Pages : 712
Book Description
The SAGE Handbook of Rhetorical Studies surveys the latest advances in rhetorical scholarship, synthesizing theories and practices across major areas of study in the field and pointing the way for future studies. Edited by Andrea A. Lunsford and Associate Editors Kirt H. Wilson and Rosa A. Eberly, the Handbook aims to introduce a new generation of students to rhetorical study and provide a deeply informed and ready resource for scholars currently working in the field.
Author: Richard M. Perloff
Author: Richard M. Perloff
Author: Richard M. Perloff
Author: Janet MacLennan
Author: Richard M. Perloff
Author: Patti Breitman
Author: James Brian Stiff
Author: Carey M. Noland
Author: James B. Stiff
Author: James B. Stiff
Author: Andrea A. Lunsford