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Author: Christina Holtz-Bacha Publisher: Springer ISBN: 1137569816 Category : Social Science Languages : en Pages : 243
Book Description
This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states. With a detailed focus on the images and communication styles that characterised the 2014 European Parliament election campaign, this edited collection evaluates political advertising across the EU using empirical data to compare and contrast styles and approaches in different members. This work allows the authors to offer an important evaluation of the similarities and differences in the posters and broadcasts used to win public support in the 2014 campaign at the time of the great European recession and financial crisis, specifically looking at the place of posters and video commercials. This book will appeal to researchers and students of political communication, political science, history, European studies as well as candidates and campaign workers who want a more comprehensive understanding of the representation of Europe in political adverts at the 2014 elections.
Author: Christina Holtz-Bacha Publisher: Springer ISBN: 1137569816 Category : Social Science Languages : en Pages : 243
Book Description
This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states. With a detailed focus on the images and communication styles that characterised the 2014 European Parliament election campaign, this edited collection evaluates political advertising across the EU using empirical data to compare and contrast styles and approaches in different members. This work allows the authors to offer an important evaluation of the similarities and differences in the posters and broadcasts used to win public support in the 2014 campaign at the time of the great European recession and financial crisis, specifically looking at the place of posters and video commercials. This book will appeal to researchers and students of political communication, political science, history, European studies as well as candidates and campaign workers who want a more comprehensive understanding of the representation of Europe in political adverts at the 2014 elections.
Author: Julie Hassing Nielsen Publisher: Springer ISBN: 1137586966 Category : Political Science Languages : en Pages : 265
Book Description
This edited collection explores the role of Euroscepticism in the European Parliament (EP) elections of 2014 both in particular EU Member States and across broader regions. It shows how the “second rate” features of elections with no clear agenda-setting role facilitated the astonishing success of Eurosceptic parties while the traditionally “second order” nature of purely legislative elections amplified this outcome, giving it a quite different character than the outcome of any previous EP elections, with potential in turn to affect outcomes of later national elections as well. The chapters draw on a number of different methodological approaches and focus on different perspectives regarding how Euroscepticism played a role in the election context, investigating public opinion, party strategies and media coverage; and assessing how these elections created links to national party politics with likely consequences for electoral success of Eurosceptic parties in future national elections and referendums. This book will be of particular interest to students and scholars in the fields of European politics, voting behavior Euroscepticism.
Author: Ruxandra Boicu Publisher: Springer ISBN: 1137585919 Category : Political Science Languages : en Pages : 298
Book Description
This book tackles the 2014 European Parliamentary election as an event, phenomenon and process from an interdisciplinary but coherent perspective. This edited volume includes research by prestigious academics from the former communist countries in question, all of which have only recently become EU members. The contributors consider whether there is a crisis of Euroscepticism, or, for that matter, extremism of any kind in each country discussed. In doing so, the volume seeks to analyse the future of the European Union itself. It will appeal to scholars and graduate students interested in elections and voting behaviour, comparative European politics, and political communication.
Author: Michaela Maier Publisher: Routledge ISBN: 1317078918 Category : Political Science Languages : en Pages : 295
Book Description
Written by a leading team of internationally distinguished political communication scholars, this book offers the most comprehensive account on comparative political communication research in the context of European Parliamentary elections to date. Divided into four sections, experts begin by tracing the historical and political background of European Parliamentary elections, paying close attention to trends in turnout and the changing institutional role of the European Parliament (EP). Focusing mainly on the 2009 elections and using original data throughout, the next two sections are devoted to campaign communication strategies and the overall media coverage of EP elections in both established and newly-accessioned members of the European Union. The concluding section focuses on the macro- and micro-level effects of European parliamentary campaigns in a comparative perspective to illustrate how campaign strategies and media coverage were received by voters in EU member states. This insightful account on the interaction between political actors, the media, and voters allows readers to develop a global understanding of political and media system interdependencies and on comparative political communication research more generally. Essential reading to students and scholars in political science, media studies, European politics, and political communication, as well as policy makers within the European Union.
Author: Lucia Vesnic-Alujevic Publisher: Wilfried Martens Centre for European Studies ISBN: 2930632232 Category : Political Science Languages : en Pages : 41
Book Description
Download PDF for free from: http://martenscentre.eu/publications/members-european-parliament-online-use-social-media-political-marketing The appearance of political marketing and campaigning on social media is a relatively new phenomenon, whose major advantages are seen in the rapid transportation of information through the Internet and the possibilities for large numbers of people to connect. This is especially significant for politics on the EU level, which embraces an electoral body of 375 million citizens. Despite the fact that not everyone uses the Internet in Europe, the percentage of those who do is considered to be high enough for its application in politics. In the context of the European Parliament and the constant fall in voter turnout, but also the growing use of Internet in the society, especially electoral campaigns, the goal of this paper is to examine the connection between European politics, Members of the European Parliament and the use of social media, and to give suggestions on how the use of social media in political marketing could be further advanced.
Author: Jörg Haßler Publisher: Springer Nature ISBN: 3030738515 Category : Comparative politics Languages : en Pages : 331
Book Description
This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances.
Author: Edoardo Novelli Publisher: Springer Nature ISBN: 3030989933 Category : Political Science Languages : en Pages : 420
Book Description
The 2019 European Electoral Campaign: In the Time of Populism and Social Media examines political advertising during the 2019 elections to the European Parliament, which has become the largest supranational campaign of its kind in the world. Based on a research project funded by the European Parliament, and an archive of more than 11,000 campaign items, the book draws on results from a major content analysis covering every one of the 28 member states involved. The 2019 European Electoral Campaign delivers a unique comparative assessment on the state of political communication within a European Union convulsed by momentous change. This book will be of interest to scholars, researchers and students of political communication, media, political science, history, European (Union) studies as well as a wider readership including politicians, political strategists, and journalists.
Author: Darren G. Lilleker Publisher: Routledge ISBN: 0429589514 Category : Political Science Languages : en Pages : 160
Book Description
Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics.
Author: Christina Holtz-Bacha
Author: Christina Holtz-Bacha
Author: Christina Holtz-Bacha
Author: Julie Hassing Nielsen
Author: Ruxandra Boicu
Author: Michaela Maier
Author: Lucia Vesnic-Alujevic
Author: Jörg Haßler
Author: Edoardo Novelli
Author: Darren G. Lilleker
Author: Jay G. Blumler