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Author: John Brown Publisher: Kogan Page Publishers ISBN: 0749466170 Category : Business & Economics Languages : en Pages : 320
Book Description
In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'. Full of expert advice, tools and case studies from a variety of sources, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services. PR and Communication in Local Government and Public Services is also supported by a range of online resources, including case studies, appendices, and a bonus chapter on local authority publicity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.
Author: John Brown Publisher: Kogan Page Publishers ISBN: 0749466170 Category : Business & Economics Languages : en Pages : 320
Book Description
In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social media, to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'. Full of expert advice, tools and case studies from a variety of sources, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services. PR and Communication in Local Government and Public Services is also supported by a range of online resources, including case studies, appendices, and a bonus chapter on local authority publicity. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.
Author: Mordecai Lee Publisher: Routledge ISBN: 1000394964 Category : Political Science Languages : en Pages : 287
Book Description
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Author: Carmel O'Toole Publisher: Routledge ISBN: 1351697307 Category : Social Science Languages : en Pages : 291
Book Description
This is a critical examination of the impact of sustained large-scale austerity cuts on local government communications in the UK. Budget constraints have left public sector media teams without the resources for robust citizen-facing communications. The "nose for news" has been downgraded and local journalists, once the champions of public interest coverage, are a force much diminished. The book asks, what is lost to local democracy as a result? And what does it mean when no one is holding the country’s public spenders to account? The authors present extensive interviews with communications professionals working across different council authorities. These offer important insights into the challenges currently being faced by communicators within local public services. The book also includes in-depth case studies on the Grenfell Tower disaster, the Rotherham child-grooming scandal and the Sheffield tree-felling controversy. These events all raise serious questions about the scrutiny and accountability of local authorities and the important role the media can and does play. Local Democracy, Journalism and Public Relations provides new empirical data on, and the real-world views of, working communications teams in local government today. For students and researchers interested in local journalism and public relations, the book illuminates the current relationship between these professions, local democracy and political accountability.
Author: Mordecai Lee Publisher: CRC Press ISBN: 1420062786 Category : Political Science Languages : en Pages : 456
Book Description
Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that save money, time, and effort. In the same manner as budgeting, HR, strategic planning, and performance assessment, public relations must be included in t
Author: David Walker Publisher: Pitman Publishing ISBN: 9780273625223 Category : Communication Languages : en Pages : 146
Book Description
This text is designed to help local government managers to develop a positive public relations strategy. It aims to help them to prevent the negative press coverage that is sometimes associated with local authorities and it covers all aspects of PR.
Author: Tom F. Richardson Publisher: Elsevier ISBN: 1483100502 Category : Business & Economics Languages : en Pages : 232
Book Description
Public Relations in Local Government discusses various topics concerning public relations in local government. The book is comprised of 16 chapters that tackle various aspects of public relations, such as technology, marketing, and contacts. The coverage of the book includes the nature of public relations, information dissemination, and division of responsibility. The text also covers the tools and methods utilized in public relations, such as establishing personal contacts and using various forms of media. The book will be of great interest to government employees who are in the public relations department.
Author: Vilma Luoma-aho Publisher: John Wiley & Sons ISBN: 111926314X Category : Language Arts & Disciplines Languages : en Pages : 517
Book Description
A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.
Author: Doris Appel Graber Publisher: CQ-Roll Call Group Books ISBN: Category : Communication in public administration Languages : en Pages : 454
Book Description
Written by an expert in media and communications, Public Sector Communication focuses on information management in government agencies by analyzing the nature of information flows and communication problems. This book provides practical information for those interested in the public sector.
Author: Vilma Luoma-aho Publisher: John Wiley & Sons ISBN: 1119263190 Category : Language Arts & Disciplines Languages : en Pages : 540
Book Description
A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.
Author: John Brown
Author: John Brown
Author: Mordecai Lee
Author: Carmel O'Toole
Author: Mordecai Lee
Author: David Walker
Author: Tom F. Richardson
Author: Vilma Luoma-aho
Author: Doris Appel Graber
Author: Vilma Luoma-aho
Author: Kenneth Milton Wheeler