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Author: Nicolas Papadopoulos Publisher: Routledge ISBN: 1317953193 Category : Business & Economics Languages : en Pages : 504
Book Description
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Author: Nicolas Papadopoulos Publisher: Routledge ISBN: 1317953193 Category : Business & Economics Languages : en Pages : 504
Book Description
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.
Author: Diana Ingenhoff Publisher: Routledge ISBN: 135198442X Category : Language Arts & Disciplines Languages : en Pages : 320
Book Description
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
Author: Alexander Buhmann Publisher: Springer ISBN: 3658154071 Category : Language Arts & Disciplines Languages : en Pages : 147
Book Description
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.
Author: Eugene D. Jaffe Publisher: Copenhagen Business School Press ISBN: Category : Brand choice Languages : en Pages : 194
Book Description
This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for managerial action, making it a usful resource for students of International Marketing, International Business and Consumer Behaviour as well as for international marketing managers, industry leaders and government officials. Subjects covered include: Consumers' perception of countries as sources for brands and products; how to utilize country try image by the firm; how to manage national promotion campaigns of country image; country of origin labeling requirements; the use of the made-in label as a trade barrier; and the future role of brand and country images in the age of eCommerce. Eugene D. Jaffe is Professor and Israel D. Nebenzahl is Associate Professor, both at the Graduate School of Business Administration, Bar-Ilan University, Israel.
Author: Karl Anderson Publisher: Arcadia Publishing ISBN: 1467105392 Category : History Languages : en Pages : 128
Book Description
Traditional Country & Western Music presents historical photographs, memorabilia, and stories about an enduring music genre that took root in America from the late 1920s through the mid-1930s. Although many of our early folk songs originated from the British Isles, Jimmie Rodgers (the "Father of Country Music") and Gene Autry ("America's Favorite Singing Cowboy") became the foundation of modern country and western music. Many regional styles and variations of country and western music developed during the first half of the 20th century, including hillbilly, bluegrass, honky-tonk, rockabilly, southern gospel, Cajun, and Texas swing. Local artists, live radio shows, and regional barn dance programs provided entertainment throughout the Great Depression, World War II, and into America's postwar years. During the 1950s, country and western music became homogenized with the Nashville sound and the Bakersfield sound. By the end of the 1960s, country music completed its move to Nashville, and "western" was dropped from the equation. This book recalls the golden age of country and western music from the late 1920s through the 1960s. Each of the featured artists and programs in this book were once household names. We celebrate these early legends, live radio and television shows, unsung heroes, and local performers from Maine to California.
Author: Carolyn Fregulia Publisher: Arcadia Publishing ISBN: 9780738555584 Category : History Languages : en Pages : 132
Book Description
California's gold country has been profoundly influenced by Italian culture for the last 160 years. Immigrants from Italy's northern provinces were drawn here by the lure of gold, but it was the allure of the California foothills, where they found the terrain and Mediterranean climate similar to that of Italy, that convinced them to stay. California's fledgling economy provided unparalleled opportunities for Italian businessmen, and unclaimed land was available for agriculturalists. Settlement soon brought women and children, and within a decade, Italians represented a significant portion of the population in the region, numbering among the gold country's leading farmers, merchants, and tradesmen. The Mother Lode also offered women unique advantages, and Italian women proved wonderfully resourceful when necessity demanded. The 1870s saw a second wave of immigration, as Italian laborers arrived to work in the large, corporate-owned gold mines. Descendents of many of these Italian pioneers remain in the gold country to this day.
Author: Elena Tarasheva Publisher: ISBN: 9781443859011 Category : Bulgaria Languages : en Pages : 0
Book Description
When the East set off to join the West in a common Europe, its economic and political oddities became increasingly visible in the rapprochement. So what does the West make of the East? How does ex-communist Europe come across through the lens of the Western media? This book presents research conducted on all material concerning Bulgaria on the BBC website over a period of five years: starting with the early years of EU accession in 2007, up to the hysteria regarding a wave of Bulgarian immigrants to the UK in 2012. Three types of methodologies are applied: namely, content analysis, critical discourse analysis, and corpora techniques. Several coding categories are employed for the content analysis, including what type of stories are published about Bulgaria in comparison with countries of a similar size and standing; which stories were not covered by the BBC; and what areas are of specific interest in the coverage of former communist countries. A new taxonomy is established for thematic threads and continuous coverage, which sets off significant value-laden aspects of news reporting. Critical discourse analysis reveals that Bulgarians are construed via a different set of referential terms â " while English people living abroad are called â oeex-patriotsâ , Bulgarians are â oeimmigrantsâ . In its plentiful criticism of Bulgaria, â oeEuro Speakâ is reproduced where nominalisations such as â oewe cannot delay their integrationâ reveal a mental frame of rejection, not integration. The BBC uses EU jargon between inverted commas â " the effects of Bulgariaâ (TM)s integration into the Schengen zone are â oegraveâ â " instead of a factual, taxonomic adjective naming the actual consequences. Thus, the language used reveals hidden attitudes. Corpora techniques include establishing words whose frequency in the articles about Bulgaria is higher than in a balanced corpus of English. Such nouns in the five-year corpus include CORRUPTION, POOR and POOREST. Maybe the BBC reporters believed they were covering events as they happened but the results evoke a grim picture, prompting unfavourable attitudes to Bulgarians. That is why the images spawned by news coverage need to be monitored and moderated â " for which this book offers an array of methodologies.
Author: Paul J. Gertler Publisher: World Bank Publications ISBN: 1464807809 Category : Business & Economics Languages : en Pages : 364
Book Description
The second edition of the Impact Evaluation in Practice handbook is a comprehensive and accessible introduction to impact evaluation for policy makers and development practitioners. First published in 2011, it has been used widely across the development and academic communities. The book incorporates real-world examples to present practical guidelines for designing and implementing impact evaluations. Readers will gain an understanding of impact evaluations and the best ways to use them to design evidence-based policies and programs. The updated version covers the newest techniques for evaluating programs and includes state-of-the-art implementation advice, as well as an expanded set of examples and case studies that draw on recent development challenges. It also includes new material on research ethics and partnerships to conduct impact evaluation. The handbook is divided into four sections: Part One discusses what to evaluate and why; Part Two presents the main impact evaluation methods; Part Three addresses how to manage impact evaluations; Part Four reviews impact evaluation sampling and data collection. Case studies illustrate different applications of impact evaluations. The book links to complementary instructional material available online, including an applied case as well as questions and answers. The updated second edition will be a valuable resource for the international development community, universities, and policy makers looking to build better evidence around what works in development.
Author: Nicolas Papadopoulos
Author: Nicolas Papadopoulos
Author: Nicols Papadopoulos
Author: Diana Ingenhoff
Author: Nicols Papadopoulos
Author: Alexander Buhmann
Author: Eugene D. Jaffe
Author: Karl Anderson
Author: Carolyn Fregulia
Author: Elena Tarasheva
Author: Paul J. Gertler