Author: Allison Earnest Publisher: Amherst Media ISBN: 9781682034064 Category : Photography Languages : en Pages : 128
Book Description
In the Internet age, shoppers often don't have the advantage of touching or feeling an item in order to make a logical buying decision regarding. The same is true on menus; we have to decide whether or not to order that fancy drink or dessert based on a photograph of it. This makes the job of photographers more important than ever--without the right photos, even the best product won't sell in today's marketplace! In this book, photographer Allison Earnest shows you how to design images to contain all the information about color, depth, shape, and texture that potential buyers will need to evaluate the product using their eyes alone--and how to entice viewers with scene setups and lighting that set the right mood or match the needs of a specific publication, website, or advertising campaign. Comprehensive text and detailed setup shots make it easy to follow along and master the principles of photographing any product beautifully!
Author: Kirk Tuck Publisher: Amherst Media ISBN: 1584285621 Category : Photography Languages : en Pages : 127
Book Description
Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.
Author: J. Dennis Thomas Publisher: John Wiley & Sons ISBN: 1118721624 Category : Photography Languages : en Pages : 288
Book Description
High quality images sell products. Here's how you do it. From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of effective product photography with this essential guide. Author J. Dennis Thomas guides you through the basics, from selecting the right equipment and practicing different lighting techniques to controlling exposure, using backgrounds and props, and much more. Whether it's jewelry, food, fashion, or other products, learn how to photograph for effective selling, while building the skills and tools you need for a career. Explains how to produce quality photos for product or commercial photography, including fashion, food, jewelry, technology, and more The author is a professional photographer whose work has been published in major U.S. magazines including Rolling Stone, Elle, W Magazine, and US Weekly Covers choosing the right equipment, practicing different lighting techniques, controlling exposure, using backgrounds and props, and more Gives new and even experienced photographers the tools they need to build careers in product photography Take photographs that impress, intrigue, dazzle, and sell with The Art and Style of Product Photography.
Author: Teri Campbell Publisher: New Riders ISBN: 0133066703 Category : Photography Languages : en Pages : 783
Book Description
Creating mouth-watering food images requires more than just a love of food and access to a kitchen. With the popularity of food blogs and photography how-tos, it’s tempting to think that anyone can photograph food, but it’s another thing entirely to shoot for a tight ad layout with the pressure of your client watching over your shoulder. Commercial food photographer Teri Campbell has been called a “lighting master,” and in this beautifully illustrated book, he not only shares his detailed lighting set-ups and shooting techniques for a wide range of food and drink shots, but also offers candid advice on how to set up a studio, use the right equipment, market your work, find clients, bid on assignments, hire food and prop stylists, and communicate effectively with everyone on the set. Campbell shares his expertise on dozens of commercial assignments–from shooting beignets on location in New Orleans, to creating perfect ice tea pours, to photographing beans on real flames in his studio. Learn how he creates dynamic compositions, uses studio strobes, and arranges light diffusers, reflectors, fill cards, and mirrors, to create the perfect capture. Campbell also discusses his post-processing techniques in Adobe Camera Raw and Adobe Photoshop to create images that are irresistible. This guide for intermediate and advanced users provides the insider details to help you expand your photography skills or turn your passion for food and images into a professional career.
Author: Allison Earnest Publisher: Amherst Media ISBN: 1608951049 Category : Photography Languages : en Pages : 127
Book Description
Techniques for creating flawless lighting show photographers of all levels how to take full control of their photographic atmosphere in this indispensable guide. Illustrating the physics that govern light; the visual difference between the eye and camera; the qualities of incident and reflected light; and the effects of the size, intensity, direction, contrast, and ratio of light, this manual offers tools for sculpting the face for remarkable portraits. The three desirable positions for the main light are described in detail, as well as how to use those arrangements to accentuate all types of faces—oval, long, angular, heart-shaped, and square—to create portraits with a variety of different effects, from romantic to edgy to high fashion.
Author: Tony Northrup Publisher: Tony Northrup ISBN: 0988263408 Category : Photography Languages : en Pages : 250
Book Description
The top-rated and top-selling photography ebook since 2012 and the first ever Gold Honoree of the Benjamin Franklin Digital Award, gives you five innovations no other book offers: Free video training. 9+ HOURS of video training integrated into the book’s content (requires Internet access). Travel around the world with Tony and Chelsea as they teach you hands-on. Appendix A lists the videos so you can use the book like an inexpensive video course.Classroom-style teacher and peer help. After buying the book, you get access to the private forums on this site, as well as the private Stunning Digital Photography Readers group on Facebook where you can ask the questions and post pictures for feedback from Tony, Chelsea, and other readers. It’s like being able to raise your hand in class and ask a question! Instructions are in the introduction.Lifetime updates. This book is regularly updated with new content (including additional videos) that existing owners receive for free. Updates are added based on reader feedback and questions, as well as changing photography trends and new camera equipment. This is the last photography book you’ll ever need.Hands-on practices. Complete the practices at the end of every chapter to get the real world experience you need.500+ high resolution, original pictures. Detailed example pictures taken by the author in fifteen countries demonstrate both good and bad technique. Many pictures include links to the full-size image so you can zoom in to see every pixel. Most photography books use stock photography, which means the author didn’t even take them. If an author can’t take his own pictures, how can he teach you? In this book, Tony Northrup (award-winning author of more than 30 how-to books and a professional portrait, wildlife, and landscape photographer) teaches the art and science of creating stunning pictures. First, beginner photographers will master: CompositionExposureShutter speedApertureDepth-of-field (blurring the background)ISONatural lightFlashTroubleshooting blurry, dark, and bad picturesPet photographyWildlife photography (mammals, birds, insects, fish, and more)Sunrises and sunsetsLandscapesCityscapesFlowersForests, waterfalls, and riversNight photographyFireworksRaw filesHDRMacro/close-up photography Advanced photographers can skip forward to learn the pro’s secrets for: Posing men and women. including corrective posing (checklists provided)Portraits (candid, casual, formal, and underwater)Remotely triggering flashesUsing bounce flash and flash modifiersUsing studio lighting on any budgetBuilding a temporary or permanent studio at homeShooting your first weddingHigh speed photographyLocation scouting/finding the best spots and timesPlanning shoots around the sun and moonStar trails (via long exposure and image stacking)Light paintingEliminating noiseFocus stacking for infinite depth-of-fieldUnderwater photographyGetting close to wildlifeUsing electronic shutter triggersPhotographing moving carsPhotographing architecture and real estate
Author: Scott Kelby Publisher: Pearson Education ISBN: 0321934946 Category : Medical Languages : en Pages : 254
Book Description
Furnishes an overview of digital photography, covering such topics as cameras, exposure, lighting, shutter speed, depth of field, and resolution--and tips on how to avoid hours of photo-editing by taking great photographs the first time.
Author: Fil Hunter Publisher: Taylor & Francis ISBN: 1136091904 Category : Photography Languages : en Pages : 328
Book Description
This book is renowned for being the book to own to understand lighting! This is better than all the other how to books on the market which just provide set examples for photographers to follow. Light Science and Magic provides photographers with a comprehensive theory of the nature and principles of light to allow individual photographers to use lighting to express their own creativity. It will show you in-depth how to light the most difficult subjects such as surfaces, metal, glass, liquids, extremes (black-on-black and white-on-white), and people. With more information specific for degital photographers, a brand new chapter on equipment, much more information on location lighting, and more on photographing people, you'll see why this is one of the only recommended books by www.strobist.com.
Author: Nath-Sakura Publisher: Rocky Nook, Inc. ISBN: 168198931X Category : Photography Languages : en Pages : 533
Book Description
Learn to master lighting and composition in order to create amazing product shots! Whether you’re photographing a bottle of wine or a painting, a pair of shoes or a piece of jewelry, successful product photography first requires a thorough knowledge of light. You need to fully understand how light works—angles, reflectance, quantity, quality, shadows, and more—as well as how it interacts with the materials, shapes, surfaces, and textures you’re photographing. Once you know where to place the light and how to shape it, along with key compositional and photographic techniques, you can create beautiful photographs of any product or object you encounter. Of all the photographic genres, product photography requires the most precision, a consistent workflow, and a deep knowledge of optics. While this may seem daunting, anyone can learn to take great product photographs with photographer Nath-Sakura’s Product Photography: Lighting, Composition, and Shooting Techniques. Filled with inspiring and beautiful imagery, this book features a wide variety of products with diverse characteristics that will help you learn to tackle any challenge. Is the material glass, metal, liquid, plastic, or rubber? Is the surface’s finish shiny, reflective, dull, matte, or satin? Is the texture smooth, rough, or somewhere in between? Nath-Sakura addresses all of this and more. As opposed to other “photo cookbooks” out there, this book dives deep into the essential concepts you need to know in order to gain a strong technical background for your work. Plus, alongside the text and final photographs are plentiful diagrams, behind-the-scenes shots, and lighting setups to help you on your journey to mastering product photography. Whether your images are destined for catalogs, magazines, advertising, or fine art applications, Product Photography equips you with what you need to know to create flawless product shots. Table of Contents Introduction Part 1: The Laws of Optics and Light, and How to Use Them Part 2: Volume, Texture, and Material Part 3: Lighting and Practice Part 4: Composition and Color Part 5: Image Analysis and Lighting Setups
Author: Allison Earnest
Author: Kirk Tuck
Author: J. Dennis Thomas
Author: Teri Campbell
Author: Allison Earnest
Author: Tony Northrup
Author: Scott Kelby
Author: Fil Hunter
Author: Nath-Sakura
Author: Elisabeth Blaikie