Techniques of Propaganda and Persuasion PDF Download

Author: Magedah Shabo
Publisher: Prestwick House Inc
ISBN: 1580498744
Category : Advertising
Languages : en
Pages : 162

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Author: Henry T. Conserva
Publisher: AuthorHouse
ISBN: 1410704963
Category : Communication
Languages : en
Pages : 124

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Book Description
Propaganda Techniques is a book designed to illustrate several of the many ways politicians, advertising writers and countless promoters try to control our thoughts. The readers of this book will become more aware of the countless and subtle ways in which they are being manipulated every day. Although initially this book was intended for use by teachers and students, I soon realized it would be useful for people in many other fields. Journalists, business people, sales people, police, counselors, advertisers, politicians, medical personnel and lawyers are just a few of the groups that would find this book useful. General readers would also find it stimulating and provocative. The eighty-nine selected techniques explained in the book are divided into seven sections; Faulty Logic Diversion and Evasion Appealing to the Emotions Using Falsehoods and Trickery Playing on Human Behavioral Tendencies, Mental Capacities and Processes Speaking or Writing Styles Reason or Common Sense The exercises at the end of the book will help the reader gain practice in using the propaganda techniques. The first exercise is for simplification of a persuasive message. A complex message loses effectiveness because most people lack the stamina to wade through a great deal of information to get to the point. The exercise for simplification calls for writing a summary of the Declaration of Independence so that the document will be reduced to a few paragraphs while maintaining the perceived intent of the author. This work should be very useful to all those trying to develop critical thinking skills.

Author: Harold D. Lasswell
Publisher: MIT Press
ISBN: 0262620189
Category : Political Science
Languages : en
Pages : 269

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Book Description
A classic book on propaganda technique proposes a general theory of the strategy and tactics of propaganda. This classic book on propaganda technique focuses on American, British, French, and German experience in World War I. The book sets forth a simple classification of various psychological materials used to produce certain specific results and proposes a general theory of strategy and tactics for the manipulation of these materials. In an introduction (coauthored by Jackson A. Giddens) written for this edition, Harold Lasswell notes that this study was partially an exercise in the discovery of appropriate theory. It raised the crucial questions of how to classify the content of propaganda—for instance, a distinction is made between "value demands" (war aims, war guilt, and casting the enemy as evil personified) and "expectations" (the illusion of victory)—and how to summarize the procedures employed in organizing and carrying out propaganda operations. Propaganda Technique in World War I deals primarily with problems of internal administration and lateral coordination rather than with the relationship between policymakers and propagandists. However, Jackson Giddens enumerates procedures in the book that illustrate an underlying assumption that decision makers were deeply involved in propaganda and influenced by considerations of public opinion. He takes the study of propaganda further by elaborating on the nature and meaning of the category of "war aims" and its relation to the propagandist, for this, more than any other category of content, "is the catalyst of transnational political action." Giddens's exploration of the development of a comprehensive theory of propaganda adds another dimension to Lasswell's study while confirming its value as outstanding groundwork for continuing research.

Author: Bradley Steffens
Publisher:
ISBN: 9781602170155
Category : Freedom of speech
Languages : en
Pages : 0

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Book Description
The United States Constitution guarantees the right of free speech, however Americans do not always agree on what that means. Speech that is hurtful or threatening, politically charged or socially provocative challenges the notion of free speech. While these issues often end up in court, they begin in settings of everyday life: in schools, in government offices, in workplaces, and more.

Author: Paul Baines
Publisher: SAGE
ISBN: 1526486237
Category : Social Science
Languages : en
Pages : 896

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Book Description
The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propaganda as a psychological tool, terror-enhanced propaganda, and the contemporary topics of internet-mediated propaganda. Unlike previous publications on the subject, this book brings to the forefront current manifestations and processes of propaganda such as Islamist, and Far Right propaganda, from interdisciplinary perspectives. In its four parts, the Handbook offers researchers and academics of propaganda studies, peace and conflict studies, media and communication studies, political science and governance marketing, as well as intelligence and law enforcement communities, a comprehensive overview of the tools and context of the development and evolution of propaganda from the twentieth century to the present: Part One: Concepts, Precepts and Techniques in Propaganda Research Part Two: Methodological Approaches in Propaganda Research Part Three: Tools and Techniques in Counter-Propaganda Research Part Four: Propaganda in Context

Author: Ponk Vonsydow
Publisher: Createspace Independent Pub
ISBN: 9781482072792
Category : Political Science
Languages : en
Pages : 88

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Book Description
Propaganda. It's a big scary word that brings to mind Nazi or Communist regimes. But would it interest one to learn that the propaganda techniques are actually a turn of the century, all American invention and that propaganda was first used on peace time populations right here in the good old USA starting after WWI? Would it also interest one to discover that the propaganda techniques presently have been incorporated into all our public institutions, corporations, and mass media entertainment? Here one can learn exactly how the propaganda techniques work and other methods being used by advertisers and the mass media and after examining this booklet one may walk away with the ability to recognize propaganda when one sees it and never be fooled again.

Author: Henry Conserva
Publisher: AuthorHouse
ISBN: 143897440X
Category : Business & Economics
Languages : en
Pages : 178

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Book Description
This book was written in response to the wishes of several readers of my book, Propaganda Techniques, who wanted to have me probe somewhat deeper into the subject of propaganda. After some discussions with teachers and students, I used some of their ideas to come up with ten questions. This gave me the title of this book, Propaganda: A Question and Answer Approach, Having developed a list of question I went about the task of trying to answer them as best as I could. My hope is that the book will be useful to teachers, students, persuasive writers and advertisers as well as general readers.

Author: Garth S. Jowett
Publisher: SAGE Publications
ISBN: 1506371353
Category : Language Arts & Disciplines
Languages : en
Pages : 417

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Book Description
Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding. New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.

Author: J. A. C. Brown
Publisher:
ISBN:
Category :
Languages : en
Pages : 325

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Author: Harold D. Lasswell
Publisher:
ISBN: 9781614275060
Category : Political Science
Languages : en
Pages : 244

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Book Description
Reprint of an ed. published in New York in 1938 by Peter Smith.