Readings in Strategic Communication PDF Download

Author: JOSEPH. FITZGERALD BASSO (SUZANNE D.)
Publisher:
ISBN: 9781792430510
Category :
Languages : en
Pages :

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Author: Mari K Eder
Publisher: Naval Institute Press
ISBN: 1612510698
Category : Business & Economics
Languages : en
Pages : 155

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Book Description
Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.

Author: Laurie Lewis
Publisher: John Wiley & Sons
ISBN: 1444340352
Category : Language Arts & Disciplines
Languages : en
Pages : 256

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Book Description
Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year

Author: Mark Dollins
Publisher: Routledge
ISBN: 1000461947
Category : Business & Economics
Languages : en
Pages : 228

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Book Description
Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.

Author: Sara LaBelle
Publisher: University of California Press
ISBN: 0520298527
Category : Language Arts & Disciplines
Languages : en
Pages : 367

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Book Description
Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Author: Christopher E. Wilson
Publisher:
ISBN: 9781524998950
Category : Communication in management
Languages : en
Pages : 341

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Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 1071826875
Category : Business & Economics
Languages : en
Pages : 489

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Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

Author: Jack C. Richards
Publisher: Cambridge University Press
ISBN: 0521281121
Category : Foreign Language Study
Languages : en
Pages : 137

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Book Description
Strategic Reading Second edition is a three-level series designed to develop reading, fluency, vocabulary-building, and critical-thinking skills. Strategic Reading Level 1 is a reading skills book that contains twelve thematic units, each with three high interest readings. All readings come from authentic sources and have been slightly adapted to be appropriate for study by intermediate-level students. Exercise material surrounding the readings builds students' vocabulary and develops their reading and critical thinking skills.

Author: Jesper Falkheimer
Publisher: Routledge
ISBN: 1317220293
Category : Business & Economics
Languages : en
Pages : 160

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Book Description
Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.

Author: Laurie J. Wilson (APR.)
Publisher:
ISBN: 9781465249159
Category : Communication in management
Languages : en
Pages : 0

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Book Description
The basic principles of researched-based strategic planning remain unchanged