Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 524
Book Description
Retail Advertising: Advertisement construction
Author: Retail Advertising and Selling
Author: S. Roland HallPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 608
Book Description
Department store and retail advertising
Author: Axel Petrus JohnsonPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 360
Book Description
Retail Advertising and Sales Promotion
Author: Charles Mundy Edwards (Jr.)Publisher: Prentice Hall
ISBN:
Category : Advertising
Languages : en
Pages : 552
Book Description
Retail Advertising and Sales Promotion
Author: Charles Mundy Edwards (Jr.)Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 726
Book Description
Powell's Practical Advertiser
Author: George Henry PowellPublisher:
ISBN:
Category : Advertisements, etc
Languages : en
Pages : 242
Book Description
The Power of Point-of-Purchase Advertising
Author: Robert LiljenwallPublisher: Point-of-Purchase Advertising Intl
ISBN: 9780970709912
Category : Business & Economics
Languages : en
Pages : 252
Book Description
Retail Marketing and Branding
Author: Jesko PerreyPublisher: John Wiley & Sons
ISBN: 0470979771
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of this book firmly believe that they should — but in an environment of accelerating change, even veterans of the retail trade are looking for guidance on how to embrace the challenges thrown up by the evolving retail marketing landscape: How do I combine traditional and new marketing vehicles? How can I stay on top of what my customers want? How can I reach them efficiently? Do they still look at leaflets, or should I shift local marketing funds to social media? How can I leverage unique retail touch points, such as the POS, for value creation? Successful retail management might once have been about ‘just doing it’, but that is no longer the case. This book offers retail professionals practical and robust ways to improve the performance of their marketing function and align marketing investments with business objectives. This book consolidates the know-how of more than 30 practitioners in the field, created and refined over many years together with leading international companies. It covers some of the latest and most sophisticated approaches to the subject, yet it is anything but a theoretical treatise. The authors' hands-on approach and the wealth of case examples make it an essential guide for all consumer-minded retailers. (from the Foreword by Dr Klaus Behrenbeck, Director, McKinsey & Company, Inc., Leader Consumer Industries & Retail Group, Europe)
The Dynamic Manager's Guide to Marketing & Advertising
Author: Dave DonelsonPublisher: Donelson SDA Inc
ISBN: 1453889604
Category : Business & Economics
Languages : en
Pages : 135
Book Description
Businesses that thrive-and the managers who run them-have one thing in common: they make their decisions based on meeting their customers' needs. They are good marketers. Dave Donelson distills the experiences of hundreds of such business owners-and his own as an entrepreneur and consultant-into this guide to attracting customers, persuading them to buy, and turning them into customers for life. Learn how to increase the return on your advertising investment by following a few basic rules of the game. Find out what makes your customers tick and why they buy from you-or your competition. Discover how to build your profits on a solid foundation of good marketing skills. In the first two sections, managers and entrepreneurs just like you tell how they handle the nitty-gritty details of creating ads, buying media, designing promotions, and all the many other tasks of good marketing. Insightful case studies of small companies across the country-retailers, manufacturers, service providers, and more-help you see how marketing drives successful business strategy. As a bonus, section three contains twenty-three promotions and ad campaigns you can use. Study them, run them, or adapt them to your specific needs-they've all been proven to work for businesses just like yours. The Dynamic Manager's Guide To Marketing & Advertising isn't about theory-it's about how to succeed in the real world of small business.
Advertising Construction
Author: Albert Garner ChaneyPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 52
Book Description