Siebel Loyalty Management PDF Download

Author:
Publisher: MOHAMMED AZIZUDDIN AAMER
ISBN:
Category :
Languages : en
Pages : 72

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Author:
Publisher: MOHAMMED AZIZUDDIN AAMER
ISBN:
Category :
Languages : en
Pages : 326

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Author:
Publisher: MOHAMMED AZIZUDDIN AAMER
ISBN:
Category :
Languages : en
Pages : 413

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Author: Alexander Hansal
Publisher: Packt Publishing Ltd
ISBN: 9781849680578
Category : Computers
Languages : en
Pages : 572

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Install, configure, and manage a robust Customer Relationship Management system using Siebel CRM with this book and eBook.

Author: Jessica Keyes
Publisher: CRC Press
ISBN: 1482249952
Category : Business & Economics
Languages : en
Pages : 284

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From operating systems to the cloud, Oracle's products and services are everywhere, and it has the market share to prove it. Given the share diversity of the Oracle product line, and the level of complexity of integration, management can be quite a daunting task.The CIO's Guide to Oracle Products and Solutions is the go-to guide for all things Orac

Author: Evert R. de Boer
Publisher: Springer
ISBN: 3319626000
Category : Business & Economics
Languages : en
Pages : 268

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This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.

Author: Francis Buttle
Publisher: Routledge
ISBN: 1856175227
Category : Business & Economics
Languages : en
Pages : 495

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This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Author: Alexander Hansal
Publisher: Packt Publishing Ltd
ISBN: 1849681872
Category : Computers
Languages : en
Pages : 806

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A practical book and eBook for configuring, automating, and extending Siebel CRM applications.

Author: Bob E. Hayes
Publisher: Quality Press
ISBN: 0873893190
Category : Business & Economics
Languages : en
Pages : 433

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Business growth depends on more than asking a single question. Challenging the widely touted Net Promoter Score (NPS) claims, author Bob E. Hayes provides compelling evidence that, to grow their business, companies need to look beyond this simple question to efforts on improving the entire customer feedback program (CFP). First, customer loyalty consists of three components, advocacy, purchasing, and retention, each providing unique and useful information regarding future business growth. By measuring these three components of customer loyalty, companies will be better able to manage their customer relationships to maximize growth through new and existing customers. Second, because of the diverse business practices companies can employ with respect to their CFPs, there are hundreds of different ways a company can structure its particular program. Some companies have top executive support for their programs while others do not. Some companies integrate their customer feedback data into their daily business processes while others keep them separate. Some companies use customer feedback results as part of their employee incentive programs while other companies rely on more traditional incentive programs. Still some companies conduct in-depth customer research using their feedback data while others rely on basic reporting of their customer feedback data for their customer insight. But are there critical elements of a customer feedback program that are absolutely necessary for its success? Can a company exclude some elements from its program without adversely impacting its effectiveness? How important are certain components in increasing customer loyalty? This book answers these questions. It is a direct result of the author’s scientific research and professional experience in the field of customer satisfaction and loyalty. This book represents the first scientific study that has tried to identify the best practices of customer feedback programs. Hayes formally collected information from many CFP professionals regarding how they structure their CFPs, and identified specific CFP practices that lead to higher levels of customer loyalty. Additionally, he worked first-hand with employees from Microsoft, Oracle, Harris Stratex Networks, Akamai, and American Express Business Travel in gathering insights and case studies to illustrate how to build a world class CFP. Learn why companies should look beyond the NPS as the ultimate question and learn how to design an effective CFP that will help improve the customer experience, increase customer loyalty, and, ultimately, drive business growth. For those unfamiliar with CFPs, the appendices provide detail on methods used in the main body of the book: a discussion on methods of determining customer requirements (those elements of your business that are important to your customers), a complete discussion on how to write survey questions, and brief discussions on particular statistical analysis methods that can help you understand how customer feedback data are analyzed.

Author: Alexander Hansal
Publisher:
ISBN:
Category : Customer relations
Languages : en
Pages : 0

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