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The New Relationship Marketing

The New Relationship Marketing PDF Author: Mari Smith
Publisher: John Wiley & Sons
ISBN: 1118063066
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

The New Relationship Marketing

The New Relationship Marketing PDF Author: Mari Smith
Publisher: John Wiley & Sons
ISBN: 1118063066
Category : Business & Economics
Languages : en
Pages : 272

View

Book Description
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

Strategic Relationship Marketing

Strategic Relationship Marketing PDF Author: Soren Hougaard
Publisher: Springer Science & Business Media
ISBN: 3540248137
Category : Business & Economics
Languages : en
Pages : 371

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Book Description
There is more and more evidence that shows economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. This book encompasses strategical as well as operational points of view and gives a complete overview of strategic relationship marketing and the theoretical rationals and paradigms. The authors introduce the concept of relationship networks and discuss how to deal with the influence of relationship. Relationship marketing is dealt with as a real marketing discipline integrating economics, institutional factors, behavioral aspects and strategy.

Relationship Marketing

Relationship Marketing PDF Author: John Egan
Publisher: Pearson Education
ISBN: 9780273686231
Category : Business & Economics
Languages : en
Pages : 302

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Book Description
'Relationship Marketing: Exploring Relational Strategies in Marketing', second edition, examines relationships in marketing and how these influence modern marketing strategy and practice. A complete package of supplements is available to assist students and instructors in using this book by visiting www.booksites.net/Egan.

Relationship Marketing in a Globalised World

Relationship Marketing in a Globalised World PDF Author: Meng Kong Choo
Publisher: Utusan Publications
ISBN: 9789676116222
Category : Customer relations
Languages : en
Pages : 116

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Book Description


Relationship Marketing in Professional Services

Relationship Marketing in Professional Services PDF Author: Aino Halinen
Publisher: Routledge
ISBN: 1134758146
Category : Business & Economics
Languages : en
Pages : 392

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Book Description
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

Challenges in Relationship Marketing

Challenges in Relationship Marketing PDF Author: Per V. Freytag, Kristian Philipsen
Publisher: Academica
ISBN: 9788776758042
Category : Markedsføring-lærebøger
Languages : en
Pages : 216

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Book Description


Relationship Marketing

Relationship Marketing PDF Author: Manfred Bruhn
Publisher: Pearson Education
ISBN: 9780273676010
Category : Business & Economics
Languages : en
Pages : 318

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Book Description
Relationship Marketing: Management of Customer Relationships is essential reading for students studying relationship marketing at undergraduate or postgraduate level but will also prove invaluable to practitioners who wish to update their knowledge.

Total Relationship Marketing

Total Relationship Marketing PDF Author: Evert Gummesson
Publisher: Routledge
ISBN: 1136354255
Category : Business & Economics
Languages : en
Pages : 370

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Book Description
Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students.

Customer Relationship Marketing: Theoretical And Managerial Perspectives

Customer Relationship Marketing: Theoretical And Managerial Perspectives PDF Author: Naresh K Malhotra
Publisher: World Scientific
ISBN: 1944659730
Category : Business & Economics
Languages : en
Pages : 372

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Book Description
Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:

RELATIONSHIP MARKETING

RELATIONSHIP MARKETING PDF Author: SUPRIYA BISWAS
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120348753
Category : Business & Economics
Languages : en
Pages : 480

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Book Description
The role of relationship marketing in the current business scenario has become significant as maintaining good relationships with various sections of society, especially the customers, is important for achieving organisational objectives. The book encapsulates all the essential aspects of relationship marketing in an easy-to-understand manner. It has been thoroughly revised and enlarged in the Second Edition and incorporates topics based on emerging concepts of marketing and technology, including relationship parameter in brand identity, service recovery paradox, adversity quotient of relationship managers, impact of social networking on customer relations, as well as applications of cloud and mobile computing in the practice of relationship marketing. Inclusion of new and contemporary case studies from industries—Toyota logo, Removing pain points: How Coco-Colas low-cost solar cooler is helping Coke spread its wing in villages, and Mobile computing in general insurance business, provides a practical orientation to the text and help students to understand concepts of relationship marketing in the context of real-world situation. Apart from these, case assignments have been developed on various dimensions of relationship marketing. Intended as a textbook for the postgraduate students of management, the book is equally useful for relationship managers, executives, and sales and marketing professionals.