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The New Relationship Marketing

The New Relationship Marketing PDF Author: Mari Smith
Publisher: John Wiley & Sons
ISBN: 1118063066
Category : Business & Economics
Languages : en
Pages : 272

Book Description
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

The New Relationship Marketing

The New Relationship Marketing PDF Author: Mari Smith
Publisher: John Wiley & Sons
ISBN: 1118063066
Category : Business & Economics
Languages : en
Pages : 272

Book Description
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

Strategic Relationship Marketing

Strategic Relationship Marketing PDF Author: Soren Hougaard
Publisher: Springer Science & Business Media
ISBN: 3540248137
Category : Business & Economics
Languages : en
Pages : 371

Book Description
There is more and more evidence that shows economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. This book encompasses strategical as well as operational points of view and gives a complete overview of strategic relationship marketing and the theoretical rationals and paradigms. The authors introduce the concept of relationship networks and discuss how to deal with the influence of relationship. Relationship marketing is dealt with as a real marketing discipline integrating economics, institutional factors, behavioral aspects and strategy.

Relationship Marketing in a Globalised World

Relationship Marketing in a Globalised World PDF Author: Meng Kong Choo
Publisher: Utusan Publications
ISBN: 9789676116222
Category : Customer relations
Languages : en
Pages : 116

Book Description


Challenges in Relationship Marketing

Challenges in Relationship Marketing PDF Author: Per V. Freytag, Kristian Philipsen
Publisher: Academica
ISBN: 9788776758042
Category : Markedsføring-lærebøger
Languages : en
Pages : 216

Book Description


Relationship Marketing in Professional Services

Relationship Marketing in Professional Services PDF Author: Aino Halinen
Publisher: Routledge
ISBN: 1134758146
Category : Business & Economics
Languages : en
Pages : 392

Book Description
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

The New Relationship Marketing

The New Relationship Marketing PDF Author: Mari Smith
Publisher: John Wiley & Sons
ISBN: 1118135008
Category : Business & Economics
Languages : en
Pages : 272

Book Description
A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more. If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you. Outlines how to become a significant "center of influence" for your customers and prospects Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

Relationship Marketing

Relationship Marketing PDF Author: John Egan
Publisher: Pearson Education
ISBN: 9780273713197
Category : Business & Economics
Languages : en
Pages : 338

Book Description
This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing.

Relationship Marketing

Relationship Marketing PDF Author: Helen Peck
Publisher: Routledge
ISBN: 1136369031
Category : Business & Economics
Languages : en
Pages : 525

Book Description
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.

Total Relationship Marketing

Total Relationship Marketing PDF Author: Evert Gummesson
Publisher: Routledge
ISBN: 1136354255
Category : Business & Economics
Languages : en
Pages : 370

Book Description
Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing. A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students.

Customer Relationship Marketing: Theoretical And Managerial Perspectives

Customer Relationship Marketing: Theoretical And Managerial Perspectives PDF Author: Naresh K Malhotra
Publisher: World Scientific
ISBN: 1944659730
Category : Business & Economics
Languages : en
Pages : 371

Book Description
'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows: