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Author: Bryce Maynard Winter Publisher: Independently Published ISBN: 9781796782509 Category : Business & Economics Languages : en Pages : 172
Book Description
Discover how brands TRULY work: Signs & Symbols of Success reveals how to build a brand that has lasting value. Most people find branding complex, as there are so many factors to consider. This book is the solution. For the first time ever, branding has been decoded. Branding expert Bryce Maynard Winter reveals the secret matrix behind brands that work-and brands that don't. This book reveals: THE MATRIARCHY OF BRANDS - Learn the 7 fundamental brand archetypes that always apply - Discover fail-safe business strategies that work for each brand type - Remove the guesswork and understand the best colors, messages, images, strategies and promotions for your brand BRANDING FOR PROFIT - Avoid catastrophic mistakes in decisions like mergers & acquisitions - What to look for in creating high-value brand propositions - Find out how to attract more residual market action. Bryce Maynard Winter introduces state-of-the-art brand theory with examples from his experience working with luminary brands. His proven, practical strategies have produced remarkable results. Learn the system that virtually guarantees success by building on 30 years of real-life experience with branding at companies like CHANEL, Coca-Cola, Evian, TD Canada Trust, Timberland, Virgin and hundreds more.
Author: Bryce Maynard Winter Publisher: Independently Published ISBN: 9781796782509 Category : Business & Economics Languages : en Pages : 172
Book Description
Discover how brands TRULY work: Signs & Symbols of Success reveals how to build a brand that has lasting value. Most people find branding complex, as there are so many factors to consider. This book is the solution. For the first time ever, branding has been decoded. Branding expert Bryce Maynard Winter reveals the secret matrix behind brands that work-and brands that don't. This book reveals: THE MATRIARCHY OF BRANDS - Learn the 7 fundamental brand archetypes that always apply - Discover fail-safe business strategies that work for each brand type - Remove the guesswork and understand the best colors, messages, images, strategies and promotions for your brand BRANDING FOR PROFIT - Avoid catastrophic mistakes in decisions like mergers & acquisitions - What to look for in creating high-value brand propositions - Find out how to attract more residual market action. Bryce Maynard Winter introduces state-of-the-art brand theory with examples from his experience working with luminary brands. His proven, practical strategies have produced remarkable results. Learn the system that virtually guarantees success by building on 30 years of real-life experience with branding at companies like CHANEL, Coca-Cola, Evian, TD Canada Trust, Timberland, Virgin and hundreds more.
Author: Neil Baum Publisher: Springer ISBN: 3319110950 Category : Medical Languages : en Pages : 277
Book Description
This text provides physicians with the basic business skills in order for them to become involved in the financial aspect of their practices. The text will help the physician decide what kind of practice they would like to join (i.e. private practice, small group practice, solo practice, hospital employment, large group practice, academic medicine, or institutional\government practice) as well as understand the basics of contracting, restrictive covenants and how to navigate the road to partnership. Additional topics covered include, monthly balance sheets, productivity, overhead costs and profits, trend analysis and benchmarking. Finally, the book provides advice on advisors that doctors will need to help with the business of their professional and personal lives. These include accountants, bankers, lawyers, insurance agents and other financial advisors. The Complete Business Guide for a Successful Medical Practice provides a roadmap for physicians to be not only good clinical doctors but also good businessmen and businesswomen. It will help doctors make a difference in the lives of their patients as well as sound financial decisions for their practice.
Author: Robert Hastings Publisher: Businessman 101 ISBN: 1460984331 Category : Business & Economics Languages : en Pages : 157
Book Description
OVERVIEWWARNING - Read this book only if you want to be successful at sales.No matter what you have heard or read in books and magazines sales professionals are trained just like lawyers and doctors and not 'born'. Sales professionals are skilled individuals who understand and practise a range of skills like any other professional.'Successful Selling'outlines how skills can be easily achieved and put into practise. Great sales people share a range of similiar habits and this can be understood and adopted to make your sales capability grow.If you are new to sales or looking for a refresher on your skills this book will give you the guidelines to be successful whilst noting the habits that many unsuccessful salespeople gain that stop them from reaching their potential.'A Guide to Successful Selling' is about selling and not about 'sales'.The book offers the skills to understand how to be successful in direct sales as well as selling into distribution channels. The book reviews the information on how to hone your skills as well as the need for a professional and logical approach to sales from relationship management, sales psychology, the 90/10 principle as well as presentation and successful habits versus unsuccessful behaviour.'Successful selling' offers case examples and easy-to-read lessons not normally found in sales books such as understanding the role of body language and defeating 'call reluctance' as well as defining the 'dominant' factors in sales success, P2P, B2B and B2C sales process.This book covers a range of topics which will be of interest to any novice seller or more seasoned professsionals who are looking to increase their overall sales skills and gain greater income. Areas such as the '8 Pillar Approach' to sales and how to be successful in prospecting (cold or hot), demand generation, phone skills and creating a value proposition are all covered with tips on each area to assist in improvement.This book is written by a highly successful sales professional for those wanting to be better at what they do and to gain a greater income and sales satisfaction.Successful selling is as much a habit as a skill and 'Sales Success' will guide you through the skills and lessons that will allow you to become a 'high earner' and habits that will assist you in the following years.
Author: Dr Yubraj Giri Publisher: AuthorHouse ISBN: 1728396093 Category : Business & Economics Languages : en Pages : 183
Book Description
This book provides a well structured, comprehensive and clear overview of the core business components that helps readers especially those wishing to pursue a career in business. It begins with a general introduction of the business and identifies the process to establish, succeed, sustain and grow in the competitive market environment. It thoroughly guides a reader to be a successful entrepreneur. Also, it can be equally used in the academic sector by the business management students and professors as the reference book.
Author: Adrian Frutiger Publisher: ISBN: Category : Literary Criticism Languages : en Pages : 372
Book Description
Discusses the elements of a sign, and looks at pictograms, alphabets, calligraphy, monograms, text type, numerical signs, symbols, and trademarks.
Author: Alina Wheeler Publisher: John Wiley & Sons ISBN: 1118418743 Category : Design Languages : en Pages : 338
Book Description
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Author: Jeremy Miller Publisher: Dundurn ISBN: 1459728122 Category : Business & Economics Languages : en Pages : 168
Book Description
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Author: Epure, Manuela Publisher: IGI Global ISBN: 1522557792 Category : Business & Economics Languages : en Pages : 333
Book Description
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Author: American Institute of Architects Publisher: John Wiley & Sons ISBN: 111890950X Category : Architecture Languages : en Pages : 1096
Book Description
The 'Architect's Bible' since 1932, updated with the latest codes and standards Architectural Graphic Standards is the written authority for architects, designers, and building contractors. It provides comprehensive guidance on the visual representation of materials, products, systems, and assemblies. Updated to reflect the most current codes and standards, this new 12th edition features over 300 new drawings, tables, and designs and twenty-five percent new content. In response to architects' feedback and overwhelming demand for a more graphics-heavy format, this edition employs shorter, more accessible texts and more images of the standards and evolution of design and construction. New coverage includes building resiliency and the building envelope, expert discussion on the fundamentals of design and construction documentation, and new examination of environmental factors and material properties and performance. Sustainable Design is no longer separated, but incorporated throughout, and extensive appendices keep useful data right at your fingertips. Graphic standards are essential to building design. They cover everything from door frames and roof designs to air ducts and outdoor sports facilities. This meticulous resource provides a compendium of planning standards, optimum dimensions, and normative construction details. The book is organized into three core sections covering: design and documentation, materials, and building elements. Architectural Graphic Standards features: Key architectural design and production processes—functional planning, environmental assessment, building resiliency, and architectural construction documentation Thorough coverage of materials: concrete, masonry, metals, wood, plastics, composites, and glass An exhaustive survey of building elements—substructures, shells, services, equipment, furnishings, special structures, and siteworks Comprehensive appendixes filled with pertinent data such as: classic architectural elements, mathematical data, and structural calculations Endorsed by the American Institute of Architects, this book has an enduring and unsurpassed reputation for high-quality illustration, text, and graphic design. For crucial information in a user-friendly format, Architectural Graphic Standards is the go-to reference on building design and construction.
Author: Tulsian P.C. & Tulsian Bharat Publisher: S. Chand Publishing ISBN: 8121941709 Category : Study Aids Languages : en Pages :
Book Description
Unit 1: Introduction Unit 2: Valuation Unit 3: Corporate Resructuring Unit 4: Consolidated Financial Statements Unit 5: Employee Share-Based Payments Unit 6: Value Added Statement Unit 7: Human Resource Reporting Unit 8: Accounting And Repoting Of Financial Instruments Unit 9: Financial Reporting For Financial Institutions Appendix Ca Final Examination Paper May 2012
Author: Bryce Maynard Winter
Author: Bryce Maynard Winter
Author: Neil Baum
Author: Robert Hastings
Author: Dr Yubraj Giri
Author: Adrian Frutiger
Author: Alina Wheeler
Author: Jeremy Miller
Author: Epure, Manuela
Author: American Institute of Architects
Author: Tulsian P.C. & Tulsian Bharat