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Author: Will Sheldon Publisher: Marketplace Press ISBN: Category : Business & Economics Languages : en Pages : 57
Book Description
Are you running a pop-up shop or market stall but struggling to make a decent profit? Are you no longer enjoying your job? This short book will help! It is not a book about dealing with suppliers or other means of reducing your costs. It's sole aim is to help you at the selling end of the process in your pop-up shop or market stall. Many of the customer-end tips will also help anyone selling in a retail outlet. After reading this book, you will learn: How and When to Set Up to Maximize Sales About the Importance of Being Early About the Importance of and Types of Signage How to Display Your Products Effectively How to Understand and Engage with Customers How to Make a Sale and Ensure Repeat Customers About Selling and Upselling How to Find and Act on New Leads About Physical and Digital Searches If you implement even just half of the 100+ sales and selling tips contain in this short book, your sales will increase. One killer product, improvement, or initiative will not give you a major competitive advantage—at least not in the long run—but many tiny improvements combined will. Small changes do indeed sell!
Author: Will Sheldon Publisher: Marketplace Press ISBN: Category : Business & Economics Languages : en Pages : 57
Book Description
Are you running a pop-up shop or market stall but struggling to make a decent profit? Are you no longer enjoying your job? This short book will help! It is not a book about dealing with suppliers or other means of reducing your costs. It's sole aim is to help you at the selling end of the process in your pop-up shop or market stall. Many of the customer-end tips will also help anyone selling in a retail outlet. After reading this book, you will learn: How and When to Set Up to Maximize Sales About the Importance of Being Early About the Importance of and Types of Signage How to Display Your Products Effectively How to Understand and Engage with Customers How to Make a Sale and Ensure Repeat Customers About Selling and Upselling How to Find and Act on New Leads About Physical and Digital Searches If you implement even just half of the 100+ sales and selling tips contain in this short book, your sales will increase. One killer product, improvement, or initiative will not give you a major competitive advantage—at least not in the long run—but many tiny improvements combined will. Small changes do indeed sell!
Author: Anthony Thomson Publisher: John Wiley & Sons ISBN: 1119378044 Category : Business & Economics Languages : en Pages : 320
Book Description
A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank. And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone. Now they’ve put their heads together to write No Small Change, a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing. Most of all, they propose that an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it’s successfully identifying consumers’ real needs, and finding powerful and successful ways to engage with them. After detailing the forces of change that demand a new approach, the book then examines in 13 chapters what the key components of that new approach should look like. It takes a broad and multi-faceted perspective, exploring areas as diverse as the crisis of consumer trust, the ever-growing power of Big Data, the importance of leadership and corporate culture and the rapid advance in thinking based on Behavioural Economics. In developing these themes, the authors don’t pull their punches. The book is fiercely critical of some of the industry’s long-established marketing habits, providing compelling reasons why it’s time to abandon the practices that have given it a bad name. Marketers will applaud, but the book is also intended for a broader audience. Thomson and Camp challenge senior management in financial firms to appreciate the real value that marketers can bring to shaping the business agenda at the highest level, and not just to label marketing with that tired old phrase “the colouring-in department.” Rich in anecdotes, comments from leading industry figures, personal experiences on the part of both authors and findings from original research, No Small Change is an entertaining and rewarding read – and, at this point in the development of financial services, a timely and important one.
Author: Nabeel Hamdi Publisher: Routledge ISBN: 1136557342 Category : Architecture Languages : en Pages : 184
Book Description
What exactly is 'small change'? Build a bus stop in an urban slum and a vibrant community sprouts and grows around it - that is the power of small changes that have huge positive effects. This book is an argument for the wisdom of the street, the ingenuity of the improvisers and the long-term, large-scale effectiveness of immediate, small-scale actions. Written by Nabeel Hamdi, the guru of urban participatory development and the master of the art, Small Change brings over three decades of experience and knowledge to bear on the question 'what is practice'?. Through an easy-to-read narrative style, and using examples from the North and South, the author sheds light on this question and the issues that stem from it - issues relating to political context, the lessons of the 'informal city', and the pursuit of learning that challenges convention. The result is a comprehensive, yet imaginative, guide to the forms of knowledge, competencies and ways of thinking that are fundamental to skilful practice in urban development. This is powerful, informed, critical and inspiring reading for practitioners in the field, students and teachers of urban development, those who manage international aid and everyone looking to build their community.
Author: Michael C. Thomsett Publisher: John Wiley & Sons ISBN: 0471421308 Category : Business & Economics Languages : en Pages : 270
Book Description
SIMPLE MARKET GUIDANCE FOR THE INDIVIDUAL INVESTOR Today, investors are bogged down with information overload and market falsehoods, which stem from a variety of sources. To move beyond the mentality of popular, yet untrue, market assumptions and identify how the market actually works, you must carefully filter information to make the important buy, sell, or hold decisions that will maintain and grow your portfolio. J.K. Lasser's Buy, Sell, or Hold seeks to clear the air for investors by providing honest, down-to-earth advice on how to cope with excessive information, and how to find good, basic facts that will improve your skills in personal portfolio management. Filled with sound methods and proven techniques, this accessible book provides you with the knowledge needed to study stocks and decide whether you should buy, sell, or hold. By exploring ten areas of study that every investor needs to master, J.K. Lasser's Buy, Sell, or Hold shows you how to avoid the common pitfalls of the market and head down the path of successful investing. Critical coverage will help you: * Make intelligent investment decisions based on logical and reasonable information * Manage your portfolio to maximize analysis, minimize risk, and earn profits * Understand and interpret volatility * Decide on what type of professional advice-if any-is right for you J.K. Lasser--Practical Guides for All Your Financial Needs Please visit our Web site at www.jklasser.com
Author: Thomas Stoner Publisher: Greenleaf Book Group ISBN: 162634003X Category : Business & Economics Languages : en Pages : 552
Book Description
Small Change, Big Gains: Reflections of an Energy Entrepreneur introduces climate change economics and provides recommendations on how to develop feasible pathways to a sustainable energy future. Mr. Stoner examines the global energy supply as if it was a single portfolio of assets, and shows it is possible to align the interests of energy investors, suppliers, users, and environmental stewards. He explains how we--as business professionals, students, consumers, and citizens--can transform our current energy system into a system that creates new business opportunities, promotes environmental health, and broadens our understanding of wealth. He illustrates clearly how climate change and resource use are not just economic and environmental issues, but also existential ones. He likens humanity's relative inaction to the climate crisis--a situation he terms 'environmental suicide'--to his own experience as a survivor of suicide. In a deeply personal account, Mr. Stoner shares his feelings of responsibility for another's self-destructive choice, asking, "What could I have done differently. " Today, he asserts that we must all seek to answer a different question to help humanity avoid environmental suicide: "What can we do differently?" Tom Stoner's appeal to a shared planetary fate is uniquely grounded in the author's extensive experience as an energy executive. Readers can expect to come away with a better understanding and new perspective on the energy debate, armed with an innovative problem-solving methodology to transform business models into promoters of energy sustainability and a better future for the planet.
Author: Dan Ariely Publisher: Pan Macmillan ISBN: 1509864679 Category : Business & Economics Languages : en Pages : 252
Book Description
Blending humour and behavioural economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones. Why does paying for things often feel like it causes physical pain? Why does it cost you money to act as your own real estate agent? Why are we comfortable overpaying for something now just because we’ve overpaid for it before? In Small Change, world renowned economist Dan Ariely answers these intriguing questions and many more as he explains how our irrational behaviour often interferes with our best intentions when it comes to managing our finances. Partnering with financial comedian and writer Jeff Kreisler, Ariely takes us deep inside our minds to expose the hidden motivations that are secretly driving our choices about money. Exploring a wide range of everyday topics – from credit card debt and household budgeting to holiday sales – Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits. Fascinating, engaging, funny and essential, Small Change is a sound investment, providing us with the practical tools we need to understand and improve our financial choices, save and spend smarter and ultimately live better. Published in the US as Dollars and Sense
Author: Joe White Publisher: AuthorHouse ISBN: 1456730312 Category : Fiction Languages : en Pages : 158
Book Description
T his book consists of eight short stories, three memoirs, and eleven essays written over a period of several years by the author. Some are excerpts from his other books, Hillbilly in the Real Estate Jungle, My Border Patrol Days, Forged in a Country Crucible, NRA, the Inside Story, and Amor in Appalachia. The oldest of seven children, Joe White grew up on a dirt-poor farm in Tennessee during the depression of the 1930s. He was an Army Air Corps pilot during World War II. Later he worked as a real estate salesman, broker, and investor. He was an officer in the US Immigration Service for 21 years, beginning as a GS-6 Trainee and retiring in grade GS-15. After retirement he worked for three and a half years in the executive suite of the National Rifle Association, the last two years as the Deputy Executive Vice President (CEO.) He has written four memoirs and one fi ctional romance novel.
Author: Michael Edwards Publisher: Berrett-Koehler Publishers ISBN: 1605093793 Category : Business & Economics Languages : en Pages : 145
Book Description
A new movement is afoot that promises to save the world by applying the magic of the market to the challenges of social change. But in this hard-hitting, controversial exposé, Michael Edwards shows that business is ill-equipped to attack the causes of poverty, inequality, violence, and discrimination. Achieving fundamental social transformation requires cooperation rather than competition, collective action more than individual effort, and support for long-term, systemic solutions instead of immediate results. With a vested interest in the status quo, business can promise only limited advances: small change. It's time to turn away from the false promise of the market and reassert the independence of global citizen action.
Author: Will Sheldon
Author: Will Sheldon
Author: 
Author: Anthony Thomson
Author: Harry Hananel Marks
Author: Nabeel Hamdi
Author: Michael C. Thomsett
Author: Thomas Stoner
Author: Dan Ariely
Author: Joe White
Author: Michael Edwards