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Author: Anthony Thomson Publisher: John Wiley & Sons ISBN: 111937801X Category : Business & Economics Languages : en Pages : 293
Book Description
A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank. And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone. Now they’ve put their heads together to write No Small Change, a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing. Most of all, they propose that an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it’s successfully identifying consumers’ real needs, and finding powerful and successful ways to engage with them. After detailing the forces of change that demand a new approach, the book then examines in 13 chapters what the key components of that new approach should look like. It takes a broad and multi-faceted perspective, exploring areas as diverse as the crisis of consumer trust, the ever-growing power of Big Data, the importance of leadership and corporate culture and the rapid advance in thinking based on Behavioural Economics. In developing these themes, the authors don’t pull their punches. The book is fiercely critical of some of the industry’s long-established marketing habits, providing compelling reasons why it’s time to abandon the practices that have given it a bad name. Marketers will applaud, but the book is also intended for a broader audience. Thomson and Camp challenge senior management in financial firms to appreciate the real value that marketers can bring to shaping the business agenda at the highest level, and not just to label marketing with that tired old phrase “the colouring-in department.” Rich in anecdotes, comments from leading industry figures, personal experiences on the part of both authors and findings from original research, No Small Change is an entertaining and rewarding read – and, at this point in the development of financial services, a timely and important one.
Author: Anthony Thomson Publisher: John Wiley & Sons ISBN: 111937801X Category : Business & Economics Languages : en Pages : 293
Book Description
A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank. And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone. Now they’ve put their heads together to write No Small Change, a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing. Most of all, they propose that an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it’s successfully identifying consumers’ real needs, and finding powerful and successful ways to engage with them. After detailing the forces of change that demand a new approach, the book then examines in 13 chapters what the key components of that new approach should look like. It takes a broad and multi-faceted perspective, exploring areas as diverse as the crisis of consumer trust, the ever-growing power of Big Data, the importance of leadership and corporate culture and the rapid advance in thinking based on Behavioural Economics. In developing these themes, the authors don’t pull their punches. The book is fiercely critical of some of the industry’s long-established marketing habits, providing compelling reasons why it’s time to abandon the practices that have given it a bad name. Marketers will applaud, but the book is also intended for a broader audience. Thomson and Camp challenge senior management in financial firms to appreciate the real value that marketers can bring to shaping the business agenda at the highest level, and not just to label marketing with that tired old phrase “the colouring-in department.” Rich in anecdotes, comments from leading industry figures, personal experiences on the part of both authors and findings from original research, No Small Change is an entertaining and rewarding read – and, at this point in the development of financial services, a timely and important one.
Author: Michael Edwards Publisher: Berrett-Koehler Publishers ISBN: 1605093793 Category : Business & Economics Languages : en Pages : 145
Book Description
A new movement is afoot that promises to save the world by applying the magic of the market to the challenges of social change. But in this hard-hitting, controversial exposé, Michael Edwards shows that business is ill-equipped to attack the causes of poverty, inequality, violence, and discrimination. Achieving fundamental social transformation requires cooperation rather than competition, collective action more than individual effort, and support for long-term, systemic solutions instead of immediate results. With a vested interest in the status quo, business can promise only limited advances: small change. It's time to turn away from the false promise of the market and reassert the independence of global citizen action.
Author: Nabeel Hamdi Publisher: Routledge ISBN: 1136557350 Category : Architecture Languages : en Pages : 184
Book Description
What exactly is 'small change'? Build a bus stop in an urban slum and a vibrant community sprouts and grows around it - that is the power of small changes that have huge positive effects. This book is an argument for the wisdom of the street, the ingenuity of the improvisers and the long-term, large-scale effectiveness of immediate, small-scale actions. Written by Nabeel Hamdi, the guru of urban participatory development and the master of the art, Small Change brings over three decades of experience and knowledge to bear on the question 'what is practice'?. Through an easy-to-read narrative style, and using examples from the North and South, the author sheds light on this question and the issues that stem from it - issues relating to political context, the lessons of the 'informal city', and the pursuit of learning that challenges convention. The result is a comprehensive, yet imaginative, guide to the forms of knowledge, competencies and ways of thinking that are fundamental to skilful practice in urban development. This is powerful, informed, critical and inspiring reading for practitioners in the field, students and teachers of urban development, those who manage international aid and everyone looking to build their community.
Author: Frank Brennan Publisher: University of Queensland Press ISBN: 0702253324 Category : Social Science Languages : en Pages : 356
Book Description
In 1967, Australians voted overwhelmingly in favor of removing from the Constitution two references that discriminated against Aboriginal and Torres Strait Islander people. Though these seemed like small amendments, they were an impetus for real change: from terra nullius to land rights, and from assimilation to self-determination. Nearly 50 years later, there is a groundswell of support for our Indigenous heritage to be formally recognized in the Constitution. With the prospect of a new referendum in the near future, Frank Brennan considers how far Australians have come—and yet how much work lies ahead. He looks through the prism of history to examine what we can learn from our successes and failures since 1967, from the efforts of the Council of Aboriginal Affairs to the Gove land rights case and the Aboriginal Tent Embassy. He also assesses the way forward: how the upcoming referendum might provide fresh momentum for governments and Indigenous Australians to negotiate better outcomes. Written by one of the most respected commentators on legal and human rights issues, this book makes a vital contribution to the understanding of Indigenous affairs. It will generate crucial debate on how Australians should acknowledge the history that for too long has gone unrecognized
Author: Frank Brennan Publisher: University of Queensland Press ISBN: 0702254509 Category : Social Science Languages : en Pages : 320
Book Description
In 1967, Australians voted overwhelmingly in favor of removing from the Constitution two references that discriminated against Aboriginal and Torres Strait Islander people. Though these seemed like small amendments, they were an impetus for real change: from terra nullius to land rights, and from assimilation to self-determination. Nearly 50 years later, there is a groundswell of support for our Indigenous heritage to be formally recognized in the Constitution. With the prospect of a new referendum in the near future, Frank Brennan considers how far Australians have come—and yet how much work lies ahead. He looks through the prism of history to examine what we can learn from our successes and failures since 1967, from the efforts of the Council of Aboriginal Affairs to the Gove land rights case and the Aboriginal Tent Embassy. He also assesses the way forward: how the upcoming referendum might provide fresh momentum for governments and Indigenous Australians to negotiate better outcomes. Written by one of the most respected commentators on legal and human rights issues, this book makes a vital contribution to the understanding of Indigenous affairs. It will generate crucial debate on how Australians should acknowledge the history that for too long has gone unrecognized
Author: Anthony Thomson Publisher: John Wiley & Sons ISBN: 1119378036 Category : Business & Economics Languages : en Pages : 325
Book Description
A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank. And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone. Now they’ve put their heads together to write No Small Change, a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing. Most of all, they propose that an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it’s successfully identifying consumers’ real needs, and finding powerful and successful ways to engage with them. After detailing the forces of change that demand a new approach, the book then examines in 13 chapters what the key components of that new approach should look like. It takes a broad and multi-faceted perspective, exploring areas as diverse as the crisis of consumer trust, the ever-growing power of Big Data, the importance of leadership and corporate culture and the rapid advance in thinking based on Behavioural Economics. In developing these themes, the authors don’t pull their punches. The book is fiercely critical of some of the industry’s long-established marketing habits, providing compelling reasons why it’s time to abandon the practices that have given it a bad name. Marketers will applaud, but the book is also intended for a broader audience. Thomson and Camp challenge senior management in financial firms to appreciate the real value that marketers can bring to shaping the business agenda at the highest level, and not just to label marketing with that tired old phrase “the colouring-in department.” Rich in anecdotes, comments from leading industry figures, personal experiences on the part of both authors and findings from original research, No Small Change is an entertaining and rewarding read – and, at this point in the development of financial services, a timely and important one.
Author: Tessa Hebb Publisher: Cornell University Press ISBN: 9780801446962 Category : Investments Languages : en Pages : 172
Book Description
In No Small Change, Tessa Hebb examines the ability of pension funds, now the largest single driver of financial markets around the world, to use their ownership position to change corporate practices for the sake of the bottom line and, perhaps, change the world for the better in the process. Pension funds are not the new moral conscience of the twenty-first century, but they are significant owners of today's corporations. Because pension funds have to pay out benefits over many decades, they are increasingly concerned about the long-term value of the stocks they hold in their portfolios. Risks posed by climate change can have a huge impact on future returns. To lower the risks associated with an uncertain future, pension funds are engaging corporations and using their influence to raise the environmental, social, and governance (ESG) standards of companies. At its best, Hebb finds, corporate engagement offers a long-term view of value that both promotes higher ESG standards and adds share value, thus providing long-term benefits to future pension beneficiaries. At its worst it may divert the attention of pension fund officials from their primary responsibility of ensuring the retirement benefits of their members. This book weighs the influence of corporate engagement on firms in an effort to see how the potential from this newly emerging force is being realized.
Author: Larry Terkel Publisher: Penguin ISBN: 1440649766 Category : Self-Help Languages : en Pages : 292
Book Description
It's the little things in life that make a big difference! Replace a soft drink with water at just one meal-say, lunch. Over the course of a year, you will drink approximately forty gallons more water, avoid consuming up to 50,000 calories, and save as much as $500. Indeed, just as the stray coins you toss into a jar each evening gradually build into an amount you can use to actually purchase something sub-stantial, small changes-of any kind-can really add up! In Small Change, husband-and-wife writing team Susan and Larry Terkel offer readers a gentle yet powerful program for making significant changes in their lives based on three simple principles: - Small changes are easier than big makeovers. (Each week add just one private dinner with your mate to your schedule and see your relationship improve by leaps and bounds.) - Small changes add up to big benefits over time. (Smile just a little each day and, over time, watch your stress levels decrease, your immune system grow stronger, and your relationships prosper.) - Small changes are more consistent with human nature and evolution. (After all, in the end, the tortoise did beat the hare.) With an emphasis on daily habits, and some simple recipes for improving them, this wise little book outlines a fresh perspective on the timeless quest for sustainable self-improvement and a (relatively painless!) pathway to a better you.
Author: Roan Parrish Publisher: ISBN: 9780998967103 Category : Bisexual women Languages : en Pages : 344
Book Description
Ginger Holtzman has fought for everything she's ever had-the success of her tattoo shop, respect in the industry, her upcoming art show. Tough and independent, she has taking-no-crap down to an art form. Good thing too, since keeping her shop afloat, taking care of her friends, and scrambling to finish her paintings doesn't leave time for anything else. Which ... is for the best, because then she doesn't notice how lonely she is. She'll get through it all on her own, just like she always does. Christopher Lucen opened a coffee and sandwich joint in South Philly because he wanted to be part of a community after years of running from place to place, searching for something he could never quite name. Now, he relishes the familiarity of knowing what his customers want, and giving it to them. But what he really wants now is love. When they meet, Christopher is smitten, but Ginger ... isn't quite so sure. Christopher's gorgeous, and kind, and their opposites-attract chemistry is off the charts. But hot sex is one thing-truly falling for someone? Terrifying. When her world starts to crumble around her, Ginger has to face the fact that this fight can only be won by being vulnerable-this fight, she can't win on her own.
Author: Thomas J. Sargent Publisher: Princeton University Press ISBN: 1400851629 Category : Business & Economics Languages : en Pages : 429
Book Description
The Big Problem of Small Change offers the first credible and analytically sound explanation of how a problem that dogged monetary authorities for hundreds of years was finally solved. Two leading economists, Thomas Sargent and François Velde, examine the evolution of Western European economies through the lens of one of the classic problems of monetary history--the recurring scarcity and depreciation of small change. Through penetrating and clearly worded analysis, they tell the story of how monetary technologies, doctrines, and practices evolved from 1300 to 1850; of how the "standard formula" was devised to address an age-old dilemma without causing inflation. One big problem had long plagued commodity money (that is, money literally worth its weight in gold): governments were hard-pressed to provide a steady supply of small change because of its high costs of production. The ensuing shortages hampered trade and, paradoxically, resulted in inflation and depreciation of small change. After centuries of technological progress that limited counterfeiting, in the nineteenth century governments replaced the small change in use until then with fiat money (money not literally equal to the value claimed for it)--ensuring a secure flow of small change. But this was not all. By solving this problem, suggest Sargent and Velde, modern European states laid the intellectual and practical basis for the diverse forms of money that make the world go round today. This keenly argued, richly imaginative, and attractively illustrated study presents a comprehensive history and theory of small change. The authors skillfully convey the intuition that underlies their rigorous analysis. All those intrigued by monetary history will recognize this book for the standard that it is.
Author: Anthony Thomson
Author: Anthony Thomson
Author: Michael Edwards
Author: Nabeel Hamdi
Author: Frank Brennan
Author: Frank Brennan
Author: Anthony Thomson
Author: Tessa Hebb
Author: Larry Terkel
Author: Roan Parrish
Author: Thomas J. Sargent