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Author: Seth Godin Publisher: Penguin ISBN: 1101218363 Category : Business & Economics Languages : en Pages : 445
Book Description
As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample: • Bon Jovi And The Pirates • Christmas Card Spam • Clinging To Your Job Title? • How Much Would You Pay to Be on Oprah’s Show? • The Persistence of Really Bad Ideas • The Seduction of “Good Enough” • What Happens When It's All on Tape? • Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”
Author: Seth Godin Publisher: Penguin ISBN: 1101218363 Category : Business & Economics Languages : en Pages : 445
Book Description
As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample: • Bon Jovi And The Pirates • Christmas Card Spam • Clinging To Your Job Title? • How Much Would You Pay to Be on Oprah’s Show? • The Persistence of Really Bad Ideas • The Seduction of “Good Enough” • What Happens When It's All on Tape? • Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”
Author: Seth Godin Publisher: Penguin UK ISBN: 0141030534 Category : Business & Economics Languages : en Pages : 454
Book Description
This compilation of the author's blog writings and magazine columns guides readers through his new marketing world with well-turned phrases and more developed pieces.
Author: Seth Godin Publisher: Penguin UK ISBN: 0141943459 Category : Business & Economics Languages : en Pages : 352
Book Description
As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years. Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of 'Good Enough'Judging a Book by its CoverDo Less Small is the New Big is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.'
Author: Robert D. Atkinson Publisher: MIT Press ISBN: 0262345676 Category : Business & Economics Languages : en Pages : 368
Book Description
Why small business is not the basis of American prosperity, not the foundation of American democracy, and not the champion of job creation. In this provocative book, Robert Atkinson and Michael Lind argue that small business is not, as is widely claimed, the basis of American prosperity. Small business is not responsible for most of the country's job creation and innovation. American democracy does not depend on the existence of brave bands of self-employed citizens. Small businesses are not systematically discriminated against by government policy makers. Rather, Atkinson and Lind argue, small businesses are not the font of jobs, because most small businesses fail. The only kind of small firm that contributes to technological innovation is the technological start-up, and its success depends on scaling up. The idea that self-employed citizens are the foundation of democracy is a relic of Jeffersonian dreams of an agrarian society. And governments, motivated by a confused mix of populist and free market ideology, in fact go out of their way to promote small business. Every modern president has sung the praises of small business, and every modern president, according to Atkinson and Lind, has been wrong. Pointing to the advantages of scale for job creation, productivity, innovation, and virtually all other economic benefits, Atkinson and Lind argue for a “size neutral” policy approach both in the United States and around the world that would encourage growth rather than enshrine an anachronism. If we overthrow the “small is beautiful” ideology, we will be able to recognize large firms as the engines of progress and prosperity that they are.
Author: Steve J. Martin Publisher: Grand Central Publishing ISBN: 1455584231 Category : Self-Help Languages : en Pages : 245
Book Description
At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.
Author: Paul Jarvis Publisher: Houghton Mifflin ISBN: 1328972356 Category : Business & Economics Languages : en Pages : 273
Book Description
What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better--and smarter--solution is simply to remain small? This book explains how to do just that. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, one can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis. Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. Instead, he now works for himself out of his home on a small, lush island off of Vancouver, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output, and more growth. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own.
Author: David Owen Publisher: John Wiley & Sons ISBN: 1841126144 Category : Business & Economics Languages : en Pages : 280
Book Description
Ideas are like buses, you wait forever and then 500 come along atonce. The Big Idea Book is 500 novel, ingenious anddownright crazy ideas designed to inspire, amuse and divert.Developed by the team behind the innovative website, Idea-a-Day atwww.idea-a-day.com, itcovers everything from business to travel, politics to money andeverything in between. Idea-a-Day has a vast network of followers and contributors -some famous, some infamous, some revered, some reviled – whopost ideas to be read, enjoyed, used or abused. Seth Godin, MalcolmMaclaren and Wayne Hemmingway are just a few of its fans. In TheBig Idea Book all this creative energy is mixed together withunpublished ideas, quotes, cartoons, illustrations andthought-pieces to give creatives and cool office types a visual andintellectual treat guaranteed to kickstart the imagination andcreative flair!
Author: Jen Arena Publisher: Macmillan ISBN: 1626722439 Category : Juvenile Fiction Languages : en Pages : 33
Book Description
¡Hola, Marta!Marta is una niña, an ordinary girl... with some extraordinary animal friends!As Marta explores the jungle, she knows she's bigger than a bug, smaller than an elephant, and faster than a turtle. But then she meets the snake, who thinks Marta is sabrosa - tasty, very tasty! But Marta is ingeniosa, a very clever girl, and she outsmarts the snake with hilarious results.With simple Spanish and a glossary at the end, this fun read-aloud picture book teaches little ones to identify opposites and animals and learn new words.
Author: Timothy Paul Smith Publisher: Oxford University Press ISBN: 0199681198 Category : Science Languages : en Pages : 265
Book Description
This book is a panoramic view of nature, from quarks to the edge of the universe. It holds this wide range of topics together by addressing the question how big are things and why are they that size. The book is full of curios as well as interesting facts and unique descriptions of dozens of things in the universe.