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Author: Greg Goodale Publisher: University of Illinois Press ISBN: 0252093208 Category : Language Arts & Disciplines Languages : en Pages : 210
Book Description
Sonic Persuasion: Reading Sound in the Recorded Age critically analyzes a range of sounds on vocal and musical recordings, on the radio, in film, and in cartoons to show how sounds are used to persuade in subtle ways. Greg Goodale explains how and to what effect sounds can be "read" like an aural text, demonstrating this method by examining important audio cues such as dialect, pausing, and accent in presidential recordings at the turn of the twentieth century. Goodale also shows how clocks, locomotives, and machinery are utilized in film and literature to represent frustration and anxiety about modernity, and how race and other forms of identity came to be represented by sound during the interwar period. In highlighting common sounds of industry and war in popular media, Sonic Persuasion also demonstrates how programming producers and governmental agencies employed sound to evoke a sense of fear in listeners. Goodale provides important links to other senses, especially the visual, to give fuller meaning to interpretations of identity, culture, and history in sound.
Author: Greg Goodale Publisher: University of Illinois Press ISBN: 0252093208 Category : Language Arts & Disciplines Languages : en Pages : 210
Book Description
Sonic Persuasion: Reading Sound in the Recorded Age critically analyzes a range of sounds on vocal and musical recordings, on the radio, in film, and in cartoons to show how sounds are used to persuade in subtle ways. Greg Goodale explains how and to what effect sounds can be "read" like an aural text, demonstrating this method by examining important audio cues such as dialect, pausing, and accent in presidential recordings at the turn of the twentieth century. Goodale also shows how clocks, locomotives, and machinery are utilized in film and literature to represent frustration and anxiety about modernity, and how race and other forms of identity came to be represented by sound during the interwar period. In highlighting common sounds of industry and war in popular media, Sonic Persuasion also demonstrates how programming producers and governmental agencies employed sound to evoke a sense of fear in listeners. Goodale provides important links to other senses, especially the visual, to give fuller meaning to interpretations of identity, culture, and history in sound.
Author: Jeanne Fahnestock Publisher: Taylor & Francis ISBN: 1000573370 Category : Language Arts & Disciplines Languages : en Pages : 831
Book Description
This handbook provides a wide-ranging, authoritative, and cutting-edge overview of language and persuasion. Featuring a range of international contributors, the handbook outlines the basic materials of linguistic persuasion – sound, words, syntax, and discourse – and the rhetorical basics that they enable, such as appeals, argument schemes, arrangement strategies, and accommodation devices. After a comprehensive introduction that brings together the elements of linguistics and the vectors of rhetoric, the handbook is divided into six parts. Part I covers the basic rhetorical appeals to character, the emotions, argument schemes, and types of issues that constitute persuasion. Part II covers the enduring effects of persuasive language, from humor to polarization, while a special group of chapters in Part III examines figures of speech and their rhetorical uses. In Part IV, contributors focus on different fields and genres of argument as entry points for research into conventions of arguing. Part V examines the evolutionary and developmental roots of persuasive language, and Part VI highlights new computational methods of language analysis. This handbook is essential reading for those researching and studying persuasive language in the fields of linguistics, rhetoric, argumentation, communication, discourse studies, political science, psychology, digital studies, mass media, and journalism.
Author: Parreno, Jose Marti Publisher: IGI Global ISBN: 1466683430 Category : Business & Economics Languages : en Pages : 354
Book Description
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
Author: Shawn T. Wahl Publisher: Routledge ISBN: 1315536390 Category : Language Arts & Disciplines Languages : en Pages : 466
Book Description
Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You’ve Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.
Author: Jonathan W. Stone Publisher: University of Michigan Press ISBN: 047290244X Category : Music Languages : en Pages : 375
Book Description
In 1933, John A. Lomax and his son Alan set out as emissaries for the Library of Congress to record the folksong of the “American Negro” in several southern African American prisons. Listening to the Lomax Archive: The Sonic Rhetorics of African American Folksong in the 1930s asks how the Lomaxes’ field recordings—including their prison recordings and a long-form oral history of jazz musician Jelly Roll Morton—contributed to a new mythology of Americana for a nation in the midst of financial, social, and identity crises. Stone argues that folksongs communicate complex historical experiences in a seemingly simple package, and can thus be a key element—a sonic rhetoric—for interpreting the ebb and flow of cultural ideals within contemporary historical moments. He contends that the Lomaxes, aware of the power of folk music, used the folksongs they collected to increase national understanding of and agency for the subjects of their recordings even as they used the recordings to advance their own careers. Listening to the Lomax Archive gives readers the opportunity to listen in on these seemingly contradictory dualities, demonstrating that they are crucial to the ways that we remember and write about the subjects of the Lomaxes’ archive and other repositories of historicized sound. Throughout Listening to the Lomax Archive, there are a number of audio resources for readers to listen to, including songs, oral histories, and radio program excerpts. Each resource is marked with a ♫ in the text. Visit https://doi.org/10.3998/mpub.9871097#resources to access this audio content.
Author: Luke A. Powery Publisher: Presbyterian Publishing Corp ISBN: 1646982878 Category : Religion Languages : en Pages : 187
Book Description
Discussions of racial difference always embody a story. The dominant story told in our society about race has many components, but two stand out: (1) racial difference is an essential characteristic, fully determining individual and group identity; and (2) racial difference means that some bodies are less human than others. The church knows another story, says Luke Powery, if it would remember it. That story says that the diversity of human bodies is one of the gifts of the Spirit. That story’s decisive chapter comes at Pentecost, when the Spirt embraces all bodies, all flesh, all tongues. In that story, different kinds of materiality and embodiment are strengths to be celebrated rather than inconvenient facts to be ignored or feared. In this book, Powery urges the church to live up to the inclusive story of Pentecost in its life of worship and ministry. He reviews ways that a theology and practice of preaching can more fully exemplify the diversity of gifts God gives to the church. He concludes by entering into a conversation with the work of Howard Thurman on doing ministry to and with humanity in the light of the work of the Spirit.
Author: Michael S. Jeffress Publisher: Taylor & Francis ISBN: 1000435067 Category : Social Science Languages : en Pages : 279
Book Description
Using sources from a wide variety of print and digital media, this book discusses the need for ample and healthy portrayals of disability and neurodiversity in the media, as the primary way that most people learn about conditions. It contains 13 newly written chapters drawing on representations of disability in popular culture from film, television, and print media in both the Global North and the Global South, including the United States, Canada, India, and Kenya. Although disability is often framed using a limited range of stereotypical tropes such as victims, supercrips, or suffering patients, this book shows how disability and neurodiversity are making their way into more mainstream media productions and publications with movies, television shows, and books featuring prominent and even lead characters with disabilities or neurodiversity. Disability Representation in Film, TV, and Print Media will be of interest to all scholars and students of disability studies, cultural studies, film studies, gender studies, and sociology more broadly.
Author: Greg Goodale
Author: Greg Goodale
Author: Jeanne Fahnestock
Author: Parreno, Jose Marti
Author: Steven Parks
Author: 
Author: 
Author: Shawn T. Wahl
Author: Jonathan W. Stone
Author: Luke A. Powery
Author: Michael S. Jeffress