Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Space Marketing PDF full book. Access full book title Space Marketing by Ilse "Izzy" House. Download full books in PDF and EPUB format.
Author: Ilse "Izzy" House Publisher: ISBN: 9781737742401 Category : Languages : en Pages :
Book Description
Space Marketing introduces marketing principles, strategies, and tactics through the lens of space. The space industry is changing and the competition is exploding as countries from all over the world enter the space race. Marketing is crucial to differentiate your brand and launch ahead of the pack. Space companies will have to understand marketing principles if they hope to compete for customers, investors, and contract bidding wars in the new commercial space industry.
Author: W. Peeters Publisher: Springer Science & Business Media ISBN: 9781402003752 Category : Technology & Engineering Languages : en Pages : 360
Book Description
Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management. A classical `4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin-off, and intellectual property aspects, as well as on aspects of space economy, such as alternate financing schemes like PPP (Public-Private Partnership) and sponsoring. However, space activists require broad public support and the exploratory aspect of space activities, the `Space Frontier' dimensions should not be ignored. For this reason, the philosophical dimension as an integral part of the marketing mix is elaborated in detail. The approach is illustrated with two case studies: commercialisation of the International Space Station (ISS) and the emerging Space Tourism market.
Author: Ilse "Izzy" House Publisher: ISBN: 9781737742401 Category : Languages : en Pages :
Book Description
Space Marketing introduces marketing principles, strategies, and tactics through the lens of space. The space industry is changing and the competition is exploding as countries from all over the world enter the space race. Marketing is crucial to differentiate your brand and launch ahead of the pack. Space companies will have to understand marketing principles if they hope to compete for customers, investors, and contract bidding wars in the new commercial space industry.
Author: Brian Burns Publisher: McGraw Hill Professional ISBN: 0071639683 Category : Business & Economics Languages : en Pages : 241
Book Description
Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.
Author: Izzy House Publisher: ISBN: 9781737742432 Category : Languages : en Pages :
Book Description
The space industry is changing. Over 70 countries have entered the space race. Marketing will become critical as more companies compete for business, investors, and contracts. The Space Marketing book is an introduction to marketing tactics and strategies through the lens of space.
Author: Ahmad Jamal Publisher: Routledge ISBN: 1136164227 Category : Business & Economics Languages : en Pages : 362
Book Description
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.
Author: Douglas Brownlie Publisher: Routledge ISBN: 1317850211 Category : Business & Economics Languages : en Pages : 306
Book Description
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.
Author: John Bryson Publisher: Routledge ISBN: 1134656777 Category : Science Languages : en Pages : 352
Book Description
We are now living through a period of knowledge capitalism in which, as Castells put it, 'the action of knowledge upon knowledge is the main source of productivity.' In the face of such transformation, the economic, social and institutional contours of contemporary capitalism are being reshaped. At the heart of this world are an emergent set of economies, regions, institutions and peoples central of the flows and translations of knowledge. This book provides an interdisciplinary review of the triad of knowledge, space, economy on entering the twenty-first century. Drawing on a variety of disciplinary backgrounds, the first part of the book comprises a set of statements by leading authors on the role of knowledge in capitalism. Thereafter, the remaining two parts of the book explore the landscape of knowledge capitalism through a series of analyses of knowledge in action within a range of economic, political and cultural contexts. Bringing together a set of authors from across the social sciences, this book provides both a major theoretical statement on understanding the economic world and an empirical exemplification of the power of knowledge in shaping the spaces and places of today's society.
Author: Stephen Brown Publisher: Routledge ISBN: 1317453581 Category : Business & Economics Languages : en Pages : 402
Book Description
A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.
Author: Michael J Rycroft Publisher: Springer Science & Business Media ISBN: 9401008949 Category : Technology & Engineering Languages : en Pages : 315
Book Description
M. Rycroft, FacultyMember, InternationalSpaceUniversity e-mail:[email protected] "The Space Transportation Market: Evolution or Revolution?" was the question which was the focus for the papers presented, and also the Panel Discussions, at the fifth annual Symposium organised by the International Space University. Held in Strasbourg, France, for three lively days at the end of May 2000, the Symposium brought together representatives of the developers, providers and operators of space transportation systems, of regulatory bodies, and of users of the space transportation infrastructure in many fields, as well as experts in policy and market analysis. From the papers published here, it is clear that today's answer to the question tends more towards evolution than to revolution. The space launch industry is still not a fully mature one, and is still reliant on at least partial funding by governments. Better cooperation is essential between governments, launch providers, satellite builders and satellite operators in order to reduce the problems which the space transportation market faces today.
Author: Ilse "Izzy" House
Author: W. Peeters
Author: Ilse "Izzy" House
Author: Brian Burns
Author: Izzy House
Author: Ahmad Jamal
Author: Douglas Brownlie
Author: John Bryson
Author: Stephen Brown
Author: John Fred Weston
Author: Michael J Rycroft