Strategic Communications for Nonprofits PDF Download

Author: Kathy Bonk
Publisher: John Wiley & Sons
ISBN: 0470181540
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

Author: Sally J. Patterson
Publisher: John Wiley & Sons
ISBN: 0470442719
Category : Business & Economics
Languages : en
Pages : 292

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Book Description
How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

Author: Kivi Leroux Miller
Publisher: John Wiley & Sons
ISBN: 0470619856
Category : Business & Economics
Languages : en
Pages : 278

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Book Description
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Author: Evandro Oliveira
Publisher: Vernon Press
ISBN: 1622736516
Category : Business & Economics
Languages : en
Pages : 308

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Book Description
Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.

Author: Kathy Bonk
Publisher: Jossey-Bass
ISBN:
Category : Business & Economics
Languages : en
Pages : 212

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Book Description
In this much needed resource, nonprofit organizations are provided with everything they need to construct solid communications campaigns that successfully promote their programs and services. This book shows readers how to select the right media, develop messages, produce printed materials, train spokespeople, use paid advertising and public service announcements, and handle negative press.

Author: Kivi Leroux Miller
Publisher: John Wiley & Sons
ISBN: 111872237X
Category : Business & Economics
Languages : en
Pages : 438

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Book Description
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

Author: Ted Hart
Publisher: John Wiley & Sons
ISBN: 0471716197
Category : Business & Economics
Languages : en
Pages : 361

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Book Description
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.

Author: Sarah Durham
Publisher: Big Duck Studio
ISBN: 9781733355308
Category : Business & Economics
Languages : en
Pages : 218

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Book Description
The Nonprofit Communications Engine is a framework designed to help nonprofit leaders build, refine, and optimize their organization's ability to communicate effectively.

Author: Sarah Durham
Publisher: John Wiley & Sons
ISBN: 0470542217
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

Author: Matthew A. Koschmann
Publisher: John Wiley & Sons
ISBN: 1119431255
Category : Language Arts & Disciplines
Languages : en
Pages : 192

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Book Description
Offers a valuable resource for scholars, teachers, students, and nonprofit practitioners interested in understanding nonprofit work from a communication perspective This sophisticated yet accessible book explores the dynamics of organizational communication in the context of nonprofit work. It delves deeply into the subjects of communication and social construction and develops several key subject areas and issues including leadership, management, and governance; the marketization of nonprofit work; collaboration and organizational partnerships; meaningful labor; and international nonprofit work. Understanding Nonprofit Work: A Communication Perspective is the first resource to bring together the considerable and voluminous amount of communication scholarship and nonprofit research available in academia. Moving beyond the simplistic notion of communication as merely the transmission of information, it instead develops a more insightful approach to nonprofit work based on the concept of communication as social construction, explaining the implications and applications of this distinct communication perspective in ways that will benefit both communication scholars and nonprofit practitioners. Additionally, this book: Brings together a wealth of information in communication theory and nonprofit organizations in a thoughtful, approachable style Demonstrates the application and utility of a communication perspective across several key aspects of nonprofit work Written by two well-known scholars in the field with considerable experience in nonprofit work—teaching, research, volunteering, consulting, and board membership Understanding Nonprofit Work is an ideal book for advanced undergraduate and graduate level students in courses on nonprofit work, or broader classes on organizational communication and public administration that have units on the nonprofit sector. This book is also perfect for nonprofit professionals looking to develop a more sophisticated and insightful approach to their work.