Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy PDF Download

Author: Lee, In
Publisher: IGI Global
ISBN: 1466619406
Category : Technology & Engineering
Languages : en
Pages : 451

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Book Description
As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.

Author:
Publisher:
ISBN: 9781466619043
Category : Cell phone services industry
Languages : en
Pages :

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Book Description
"This book fosters a scientific understanding of mobile services, providing a timely publication of current research efforts, and forecasts future trends in the mobile services industry"--Provided by publisher.

Author: Lee, In
Publisher: IGI Global
ISBN: 1466619821
Category : Technology & Engineering
Languages : en
Pages : 368

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Book Description
As business paradigms shift from desktop-centric environments to data-centric mobile environments, mobile services create numerous new business opportunities. At the same time, these advances may also challenge many of the basic premises of existing business models. Mobile Services Industries, Technologies, and Applications in the Global Economy fosters a scientific understanding of mobile services, provides a timely publication of current research efforts, and forecasts future trends in the mobile services industry and its important role in the world economy. Written for academics, researchers, government policymakers, and corporate managers, this comprehensive volume will outline the great potential for new business models and applications in mobile commerce.

Author: Khosrow-Pour, Mehdi
Publisher: IGI Global
ISBN: 1522550186
Category : Business & Economics
Languages : en
Pages : 324

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Book Description
In the age of corporate responsibility, green technology and sustainability continue to grip the consciousness of businesses. However, the development of appropriate business-driven green computing applications requires an awareness of the best practices of the green agenda. Green Computing Strategies for Competitive Advantage and Business Sustainability provides emerging research on maintaining an eco-friendly environment regarding cloud computing and promoting reusability. While highlighting competitive advantages, power consumption, and project evaluation, readers will learn about various techniques for reducing energy consumption in cloud performance and information technology systems. This book is a vital resource for academics, researchers, students, professionals, and managers interested in novel trends in green computing applications and technology.

Author: Lee, In
Publisher: IGI Global
ISBN: 1466618019
Category : Business & Economics
Languages : en
Pages : 516

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Book Description
Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.

Author: Nahon-Serfaty, Isaac
Publisher: IGI Global
ISBN: 1466650362
Category : Language Arts & Disciplines
Languages : en
Pages : 328

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Book Description
"This book offers a unique opportunity in both the social sciences, humanities, and communication fields to provide concrete concepts and notions in the areas of inter-religious and inter-cultural dialogue"--

Author: Yadav, Mohit
Publisher: IGI Global
ISBN: 1522540393
Category : Business & Economics
Languages : en
Pages : 367

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Book Description
The workforce is considered to be the lifeblood within many major corporations. The ability of management to effectively utilize the knowledge and skills of their workforce is essential in ensuring the success of their corporations. Harnessing Human Capital Analytics for Competitive Advantage is a critical scholarly publication that explores the influence that workforce knowledge and skills can have on the performance of corporations and how such skills can be used to promote the success of corporations. Featuring coverage on a wide range of topics including employee happiness, mind genomics, and e-commerce adoption, this book is geared toward managers, professionals, and practitioners seeking current research on the advantage of utilizing workforce knowledge and skills to promote corporate success.

Author: Deželan, Tomaž
Publisher: IGI Global
ISBN: 1466698802
Category : Political Science
Languages : en
Pages : 333

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Book Description
Online platforms have widened the availability for citizen engagement and opportunities for politicians to interact with their constituents. The increasing use of these technologies has transformed methods of governmental communication in online and offline environments. (R)evolutionizing Political Communications through Social Media offers crucial perspectives on the utilization of online social networks in political discourse and how these alterations have affected previous modes of correspondence. Highlighting key issues through theoretical foundations and pertinent case studies, this book is a pivotal reference source for researchers, professionals, upper-level students, and consultants interested in the influence of emerging technologies in the political arena.

Author: Parreno, Jose Marti
Publisher: IGI Global
ISBN: 1466683430
Category : Business & Economics
Languages : en
Pages : 354

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Book Description
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.

Author: Danesi, Marcel
Publisher: IGI Global
ISBN: 1522556230
Category : Computers
Languages : en
Pages : 312

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Book Description
The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.