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Author: Everett M. Rogers Publisher: Simon and Schuster ISBN: 1451602472 Category : Business & Economics Languages : en Pages : 550
Book Description
Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.
Author: Everett M. Rogers Publisher: Simon and Schuster ISBN: 1451602472 Category : Business & Economics Languages : en Pages : 550
Book Description
Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.
Author: Everett M. Rogers Publisher: Simon and Schuster ISBN: 0743258231 Category : Business & Economics Languages : en Pages : 576
Book Description
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
Author: Katy Borner Publisher: MIT Press ISBN: 0262028816 Category : Computers Languages : en Pages : 225
Book Description
The power of mapping: principles for visualizing knowledge, illustrated by many stunning large-scale, full-color maps. Maps of physical spaces locate us in the world and help us navigate unfamiliar routes. Maps of topical spaces help us visualize the extent and structure of our collective knowledge; they reveal bursts of activity, pathways of ideas, and borders that beg to be crossed. This book, from the author of Atlas of Science, describes the power of topical maps, providing readers with principles for visualizing knowledge and offering as examples forty large-scale and more than 100 small-scale full-color maps. Today, data literacy is becoming as important as language literacy. Well-designed visualizations can rescue us from a sea of data, helping us to make sense of information, connect ideas, and make better decisions in real time. In Atlas of Knowledge, leading visualization expert Katy Börner makes the case for a systems science approach to science and technology studies and explains different types and levels of analysis. Drawing on fifteen years of teaching and tool development, she introduces a theoretical framework meant to guide readers through user and task analysis; data preparation, analysis, and visualization; visualization deployment; and the interpretation of science maps. To exemplify the framework, the Atlas features striking and enlightening new maps from the popular “Places & Spaces: Mapping Science” exhibit that range from “Key Events in the Development of the Video Tape Recorder” to “Mobile Landscapes: Location Data from Cell Phones for Urban Analysis” to “Literary Empires: Mapping Temporal and Spatial Settings of Victorian Poetry” to “Seeing Standards: A Visualization of the Metadata Universe.” She also discusses the possible effect of science maps on the practice of science.
Author: Joseph P. Lane Publisher: Springer Nature ISBN: 3031344634 Category : Business & Economics Languages : en Pages : 227
Book Description
Innovation is a widely applied yet poorly understood term in the context of public policies and practices among Western nations. Technological innovations specifically have and will continue to advance civilization, shape modern society, and drive the economic health and geo-political standing of nations. This book offers a unique interpretation of science, technology & innovation (STI) policies in Western nations, particularly in regard to government-sponsored programs. The author challenges established thinking, directly addressing numerous myths that cloud our understanding of innovation and proposes a fresh perspective grounded in fundamental logic and analysis. Written in short chapters and presented in an alphabetically organized framework, this book addresses what is working and what isn’t working in current STI policies and suggests that the most efficient and effective way to generate technological innovations that yield the desired socio-economic benefits, is for national governments to sponsor directed scientific research and directed engineering development, and align both with the requirements of carefully managed commercial production. The book also features examples drawn from government data, scholarly literature, practitioner anecdotes and the author’s personal experience.
Author: Klaus Brockhoff Publisher: Springer Nature ISBN: 3031099621 Category : Business & Economics Languages : en Pages : 272
Book Description
This book offers a short history of business administration in four parts. Part 1 takes the reader from 8000 BCE with the development of simple control techniques to the middle of the nineteenth century. At this time, normative, empirical, and theoretical approaches to business problems in the industrial area were developed. Furthermore, more powerful methodologies came into use. In Part 2, the criteria for science are discussed and related to the development of business administration as a science at the beginning of the twentieth century. Part 3 demonstrates, using Germany as an example, the development of business administration as strongly influenced by its societal environment. The cases of National Socialist Germany, the socialist environment of the German Democratic Republic, and the reconstruction of an academic-inspired business administration in Western Germany are provided as illustrative examples. Part 3 also presents a typology of major specializations in business administration, examples of their development, and a proposal for a curricular approach to the discipline. The fourth and final part presents the benefits of studying the history of management ideas. This book is useful for academics in business administration, advanced students, and anyone who seeks to understand recent developments in business administration.
Author: David F. Channell Publisher: Taylor & Francis ISBN: 1351977415 Category : History Languages : en Pages : 297
Book Description
Are science and technology independent of one another? Is technology dependent upon science, and if so, how is it dependent? Is science dependent upon technology, and if so how is it dependent? Or, are science and technology becoming so interdependent that the line dividing them has become totally erased? This book charts the history of technoscience from the late nineteenth century to the end of the twentieth century and shows how the military–industrial–academic complex and big science combined to create new examples of technoscience in such areas as the nuclear arms race, the space race, the digital age, and the new worlds of nanotechnology and biotechnology.
Author: David B. Audretsch Publisher: Springer Science & Business Media ISBN: 1461461022 Category : Business & Economics Languages : en Pages : 400
Book Description
Technology transfer—the process of sharing and disseminating knowledge, skills, scientific discoveries, production methods, and other innovations among universities, government agencies, private firms, and other institutions—is one of the major challenges of societies operating in the global economy. This volume offers state-of-the-art insights on the dynamics of technology transfer, emerging from the annual meeting of the Technology Transfer Society in 2011 in Augsburg, Germany. It showcases theoretical and empirical analyses from participants across the technology transfer spectrum, representing academic, educational, policymaking, and commercial perspectives. The volume features case studies of industries and institutions in Europe, the United States, and Australasia, explored through a variety of methodological approaches, and providing unique contributions to our understanding of how and why technology transfer is shaped and affected by different institutional settings, with implications for policy and business decision making.
Author: Harvey M. Sapolsky Publisher: Princeton University Press ISBN: 140086092X Category : History Languages : en Pages : 159
Book Description
Addressing all those interested in the history of American science and concerned with its future, a leading scholar of public policy explains how and why the Office of Naval Research became the first federal agency to support a wide range of scientific work in universities. Harvey Sapolsky shows that the ONR functioned as a "surrogate national science foundation" between 1946 and 1950 and argues that its activities emerged not from any particularly enlightened position but largely from a bureaucratic accident. Once involved with basic research, however, the ONR challenged a Navy skeptical of the value of independent scientific advice and established a national security rationale that gave American science its Golden Age. Eventually, the ONR's autonomy was worn away in bureaucratic struggles, but Sapolsky demonstrates that its experience holds lessons for those who are committed to the effective management of science and interested in the ability of scientists to choose the directions for their research. As military support for basic research fades, scientists are discovering that they are unprotected from the vagaries of distributive politics. Originally published in 1990. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author: Everett M. Rogers
Author: Everett M. Rogers
Author: Everett M. Rogers
Author: IIT Research Institute
Author: Bruce Lee Raymond Smith
Author: Katy Borner
Author: Joseph P. Lane
Author: Klaus Brockhoff
Author: David F. Channell
Author: David B. Audretsch
Author: Harvey M. Sapolsky