The Complete E-Commerce Book PDF Download

Author: Janice Reynolds
Publisher: CRC Press
ISBN: 1482295660
Category : Computers
Languages : en
Pages : 374

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Book Description
The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o

Author: Rana Tassabehji
Publisher: SAGE
ISBN: 1412933595
Category : Computers
Languages : en
Pages : 376

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Book Description
This book provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole. It is written with a European perspective with examples that are drawn from around the globe, consistent with the nature of e-commerce. Visit the companion website This textbook gives an overview of e-commerce, relevant issues and frameworks. It looks at the foundations on which e-commerce is built - the technology. Managers and students of management must have an understanding of the infrastructure and inextricable linkages between processes and technology in a 21st century business. It is no longer acceptable or good business practice for technology to be the sole responsibility of IT departments. The book then goes on to examine businesses that have been built on these technology foundations. It explains the concept of the business model, the `dot com′ phenomenon and frameworks that have emerged as a result. It also outlines the legal and ethical implications for an e-business. It outlines the academic debate about the impact of e-commerce on economics and management thinking. It concludes with a glance to the future, exploring the potential new wave of technology. This textbook will be essential for undergraduate and post graduate students. It is a user-friendly text with case studies, and learning objectives to guide the student and lecturers. A companion website will accompany the text including cases, student activities, PowerPoint slides, notes and articles in support of the book. It will also give lecturers direct access to the author. It will provide students with the skills to be able to converse knowledgeably with IT managers and be able to ask the right questions in order to make a decision about IT.

Author: Dave Chaffey
Publisher: Pearson Education
ISBN: 9780273707523
Category : Business & Economics
Languages : en
Pages : 700

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Book Description
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

Author: Bernd W. Wirtz
Publisher: Springer Nature
ISBN: 3030634825
Category : Business & Economics
Languages : en
Pages : 762

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Book Description
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.

Author: Stuart Barnes
Publisher: Routledge
ISBN: 0750664932
Category : Business & Economics
Languages : en
Pages : 404

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Book Description
Providing material from recognised worldwide sources, this book presents the theory and evidence on electronic commerce and virtual business and examines the impact both outside and inside the business organisation.

Author: Garry Lee
Publisher: CRC Press
ISBN: 1315762226
Category : Business & Economics
Languages : en
Pages : 261

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Book Description
The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business a

Author: Dougal Watt
Publisher: Routledge
ISBN: 1136409416
Category : Business & Economics
Languages : en
Pages : 341

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Book Description
'E-business Implementation' is written as a complete guide to successful e-business delivery, from both a project management and a detailed technological perspective. E-business provides a powerful mechanism for organizations to increase productivity and lower costs. However, in order to utilise these considerable benefits, companies must ensure their e-business is implemented correctly and is appropriate to their market segment. 'E-business Implementation' provides a comprehensive guide to successful implementation and is divided into three parts: * Part one begins with a project management structure designed to deliver successful e-business functionality within time and budget, while avoiding the high failure rates common to many technology projects. * Part two details key concepts, technologies, products, vendors, benefits, limitations, and high-level design architectures for e-business, in a phased and risk-managed approach. These include publishing through the Internet and Intranets, portals and content management systems, transacting using e-commerce, integrating internal enterprise applications, integrating with external partners and suppliers, and responding in real-time to changing levels of demand through dynamic e-business and web services. * Part three details a set of critical foundation technologies that must be implemented correctly for the e-business initiative to be successful. These technologies include e-business development languages such as Java, XML and .Net, hardware platforms and their operating systems, security and networking systems, the Internet Domain Name System, and Open Source technologies.

Author: Amir Manzoor
Publisher: Amir Manzoor
ISBN: 3843370303
Category : Business & Economics
Languages : en
Pages : 434

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Book Description
The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.

Author: Jim Work
Publisher:
ISBN: 9781914043956
Category :
Languages : en
Pages : 362

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Book Description
★ 55% OFF for Bookstores! NOW at $ 43.95 instead of $ 68.15! LAST DAYS ! ★ Learn The Art of Making Tons of Money From Home With These Simple Yet Proven and Updated Online Marketing Strategies! Your Customer Never Stop to Use this Awesome E-Commerce Guide! Do you want to achieve complete financial freedom so that you are not affected by inflation? Are you unhappy with your limited earning potential at your traditional job? Or maybe, you are just looking to generate an alternate revenue stream to secure your family's future? If so, then E-Commerce Business Model 2020 is for you. This new 3-in-1 complete guide will teach you everything about online marketing so you can finally start your e-commerce business and reach ultimate financial freedom! The financial uncertainty in today's world is a significant concern for many of us. You never know when a recession will hit or when your boss decides to downscale his office and lay you off. That is why you should always have a backup plan in life so that you are not caught off-guard. The best backup? Online business. Now another problem arises, how to start? The e-commerce world may seem daunting to a beginner who doesn't have complete knowledge of various business models and strategies in the market. That is precisely why many people give up even before starting while others rely on generic information to start a business, which eventually doesn't ever take off. With that in mind, Jim Work and George Brand, the pioneers in their field, came up with E-commerce Business Model 2020. This 3-in-1 guide contains complete and updated information about various online marketing strategies to kickstart your dropshipping, Amazon FBA, or Shopify business so that you can easily safeguard your future. In this book, you will find: - A comprehensive step by step guide to the latest marketing techniques to generate passive income ideas - 5 crucial things to remember when you are starting a new E-commerce Business - How to avoid the usual beginner's mistakes so that your business takes off easily - Helpful strategies to choose the right model for you - Detailed chapters to help you optimize your business - Tips and tricks to become ultra-successful and make tons of money from home - And much more! Even if you have a reliable and stable income source at the moment, it's always nice to have some extra cash to spend on luxuries, isn't it? So, what are you waiting for? Buy it NOW and let your Customer get addicted to this amazing E-Commerce Guide!

Author: Cyndi Thomason
Publisher:
ISBN: 9780960028313
Category :
Languages : en
Pages : 160

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Book Description
There are four critical areas that today's ecommerce sellers struggle with in growing their businesses - managing inventory relying on debt; understanding their financial data; and maintaining focus. Cyndi Thomason has taken the core concepts of the Profit First methodology created by Mike Michalowicz and customized them to ecommerce.