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Author: Edwin E. Bobrow Publisher: ISBN: Category : New products Languages : en Pages : 342
Book Description
This one-of-a-kind guide shows how to turn ideas into money-making opportunities. Featured are tips on avoiding legal problems and advice on protecting that great idea from being pirated. Exercises for developing creativity and worksheets and checklists for filtering, researching, and test marketing are included.
Author: Edwin E. Bobrow Publisher: ISBN: Category : New products Languages : en Pages : 342
Book Description
This one-of-a-kind guide shows how to turn ideas into money-making opportunities. Featured are tips on avoiding legal problems and advice on protecting that great idea from being pirated. Exercises for developing creativity and worksheets and checklists for filtering, researching, and test marketing are included.
Author: James E. Dion Publisher: Penguin ISBN: 1440636540 Category : Business & Economics Languages : en Pages : 372
Book Description
Make the dream of opening a retail business a reality. The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years’ experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and finding the ideal location to financing, purchasing, and marketing. In this Complete Idiot’s Guide®, you get: • Information on permits, registrations, licenses, and other legal paperwork. • Advice on hiring, training, and motivating reliable employees. • Exceptional customer service techniques. • Creative tips on how to merchandise and market your store.
Author: Sunny Baker Publisher: Penguin ISBN: 9781592571192 Category : Business & Economics Languages : en Pages : 452
Book Description
This fully updated edition features new templates, forms, and examples and complies with official PMI and PMBOK standards for project management.
Author: Paul McFedries Publisher: Penguin ISBN: 9781592577880 Category : Computers Languages : en Pages : 388
Book Description
In the 21st century, it has become very difficult for a business to survive without a website - today's equivalent of a mid-1990s yellow-pages listing. Today's websites require advanced features that visitors have come to expect- streaming video and audio; e-commerce; custom surveys, forms, and polls; and discussion groups. In The Complete Idiot's Guide® to Creating a Website, readers will find- ♦ How to create a webpage-all the basics and tables. ♦ Using good design. ♦ Publishing your site. ♦ Automating your site. ♦ How to make your site profitable. ♦ Publicizing your site. The CD contains many custom templates with which to start a website, as well as numerous JavaScript scripts.
Author: Robert W. Bly Publisher: Penguin ISBN: 9780028642109 Category : Business & Economics Languages : en Pages : 394
Book Description
Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Author: Keith Rosen MCC Publisher: Penguin ISBN: 1440696195 Category : Business & Economics Languages : en Pages : 340
Book Description
Does this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that’s the challenge.” The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort, but because they lack a prospecting system they are comfortable with and can trust to generate greater, consistent results. If you are prospecting the same way you have been for the last several years (including the “calling to check in, touch base or follow-up” approach) or haven’t been prospecting at all, you’re simply making it easier for your competition to take away the new business you are working so hard to earn. So, if you love to sell but hate (or don’t like) to prospect, this book is your opportunity to maximize your cold calling potential and boost your income by learning how to get in front of the right prospects in less time and create greater selling opportunities without the fear, pressure or anxiety associated with cold calling. This Complete Idiot’s Guide® will show you how to: • Utilize the seven steps to a permission-based cold calling conversation so that you don’t have to push your presentation and hope there’s a fit. • Create winning voice mail messages that will ensure more return calls. • Develop your MVP (Most Valuable Proposition) that separates you from your competition. • Craft the Compelling Reasons that would motivate a prospect to speak with you. • Prevent and defuse initial objections, such as “I'm not interested,” “We don't have any money now,” or “Call me back later.” • Design your own step-by-step prospecting and follow-up system that runs on autopilot and is aligned with your selling philosophy, strengths, objectives, and natural talents rather than taking the generic, “one size fits all” approach. • Develop the right questions and uncover new selling opportunities in seconds so that you can stop wasting precious time on the wrong prospects.
Author: Arthur R. Pell Publisher: Penguin ISBN: 0786542268 Category : Business & Economics Languages : en Pages : 433
Book Description
The Complete Idiot's Guide to Team-Building shows first-time managers and employees how to work together as a smooth, well-oiled machine. The book shows how to: -- Avoid and manage conflict. Inspire creativity. -- Coax employees to help team members who aren't performing. -- Get everyone to pitch in. -- Gain unprecedented results and make the team enjoy going to work.
Author: Thomas Pellechia Publisher: Penguin ISBN: 1440653488 Category : Business & Economics Languages : en Pages : 372
Book Description
Making the dream a reality… For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot’s Guide® to Starting and Running a Winery, readers will learn: •How to put together a business plan •Different varieties of grapes and wines •How to lay out a floor plan and what equipment is needed •How to promote wines
Author: Edwin E. Bobrow
Author: Edwin E. Bobrow
Author: Melissie Clemmons Rumizen
Author: James E. Dion
Author: Sunny Baker
Author: Paul McFedries
Author: Robert W. Bly
Author: Keith Rosen MCC
Author: Brandon Toropov
Author: Arthur R. Pell
Author: Thomas Pellechia