The Digital Acquisition Cycle For Content Creators PDF Download

Author: Scott Winterroth
Publisher:
ISBN: 9781089689393
Category :
Languages : en
Pages : 140

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Book Description
A NEW Playbook for Content Marketing Scott Winterroth's Digital Acquisition Cycle model is a proven solution for the struggling content creator trying to figure out how to scale their efforts. This revolutionary method incorporates advertising into content marketing, something generally only associated with free inbound channels. In a world dominated by Wall Street and saturated by walled gardens of pay-for-play social and search platforms, all creators should consider how to properly invest in their online marketing strategy. Scott's DAC Model is a method for building a sustainable ecosystem for growing your visibility online. This workbook provides compelling examples of why you should still invest in blogging, with tips on how to grow your authority in the world of advertisement. Whether you are new to digital marketing or getting back into the blogging game, the DAC Model brings clarity and strategic insights so that you, too, can build the blog you want.

Author: Michael Shaw
Publisher: Springer Science & Business Media
ISBN: 364258327X
Category : Business & Economics
Languages : en
Pages : 714

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Book Description
The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.

Author: Shailesh Kumar Shivakumar
Publisher: John Wiley & Sons
ISBN: 1119206812
Category : Computers
Languages : en
Pages : 470

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Book Description
Provides modern enterprises with the tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques Contemporary business organizations can either embrace the digital revolution—or be left behind. Enterprise Content and Search Management for Building Digital Platforms provides modern enterprises with the necessary tools to create a robust digital platform utilizing proven best practices, practical models, and time-tested techniques to compete in the today’s digital world. Features include comprehensive discussions on content strategy, content key performance indicators (KPIs), mobile-first strategy, content assessment models, various practical techniques and methodologies successfully used in real-world digital programs, relevant case studies, and more. Initial chapters cover core concepts of a content management system (CMS), including content strategy; CMS architecture, templates, and workflow; reference architectures, information architecture, taxonomy, and content metadata. Advanced CMS topics are then covered, with chapters on integration, content standards, digital asset management (DAM), document management, and content migration, evaluation, validation, maintenance, analytics, SEO, security, infrastructure, and performance. The basics of enterprise search technologies are explored next, and address enterprise search architecture, advanced search, operations, and governance. Final chapters then focus on enterprise program management and feature coverage of various concepts of digital program management and best practices—along with an illuminating end-to-end digital program case study. Offers a comprehensive guide to the understanding and learning of new methodologies, techniques, and models for the creation of an end-to-end digital system Addresses a wide variety of proven best practices and deployed techniques in content management and enterprise search space which can be readily used for digital programs Covers the latest digital trends such as mobile-first strategy, responsive design, adaptive content design, micro services architecture, semantic search and such and also utilizes sample reference architecture for implementing solutions Features numerous case studies to enhance comprehension, including a complete end-to-end digital program case study Provides readily usable content management checklists and templates for defining content strategy, CMS evaluation, search evaluation and DAM evaluation Comprehensive and cutting-edge, Enterprise Content and Search Management for Building Digital Platforms is an invaluable reference resource for creating an optimal enterprise digital eco-system to meet the challenges of today’s hyper-connected world.

Author: László Kovács
Publisher: Springer Science & Business Media
ISBN: 3540748504
Category : Computers
Languages : en
Pages : 600

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Book Description
This book constitutes the refereed proceedings of the 10th European Conference on Research and Advanced Technology for Digital Libraries, ECDL 2007, held in Budapest, Hungary. The papers are organized in topical sections on ontologies, digital libraries and the web, models, multimedia and multilingual DLs, grid and peer-to-peer, preservation, user interfaces, document linking, information retrieval, personal information management, new DL applications, and user studies.

Author: Joan M. Van Tassel
Publisher: Taylor & Francis
ISBN: 0240810201
Category : Business & Economics
Languages : en
Pages : 434

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Book Description
The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.

Author: Joan Van Tassel
Publisher: Taylor & Francis
ISBN: 1136031618
Category : Language Arts & Disciplines
Languages : en
Pages : 434

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Book Description
This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

Author: Kate Theimer
Publisher: Rowman & Littlefield
ISBN: 1442238550
Category : Language Arts & Disciplines
Languages : en
Pages : 199

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Book Description
Appraisal and Acquisition: Innovative Practices for Archives and Special Collections explores how archivists and special collections librarians in organizations of different sizes and types have approached the challenges of collection, as well as exploring opportunities to acquire new kinds of materials and conduct thoughtful reappraisal. The case studies featured are “No Fame Required”: Collaboration, Community, and the Georgia LGBTQ Archives Project Placed Out: Providing a Home for the Records of the Children’s Aid Society and the Orphan Trains “I Really Can’t Wait to Archive this Exchange”: Exploring Processing as Appraisal in the Tim Kaine Email Project Hardware for SoftPoems: Appraisal and Acquisition of Vintage Computer Equipment From Projects to Policy: The Evolution of a Systematic Reappraisal Program Terabytes from Far-Off Lands: Acquiring Records of the Ford Foundation International Fellowships Program So Much to Do, So Little Time: Prioritizing To Acquire Significant University Records The Studio Theatre Archives: Staging an Embedded Appraisal Making the Bulb Want to Change: Implementing an Active Electronic Records Appraisal and Acquisition Program Weaving the Web of Influence: Maximizing Archival Appraisal and Acquisition through the Use of “Spider Advocates” Reappraisal and Deaccessioning: Building for the Future by Removing Some of the Past Tap into History: The Birth of the Oregon Hops and Brewing Archives These case studies show a range of strategies and processes, but all were selected because they demonstrate ideas that could be transferred into many other settings. They can serve as models, sources of inspiration, or starting points for new discussions. This volume will be useful to those working in archives and special collections as well as other cultural heritage organizations, and provides ideas ranging from those that require long-term planning and coordination to ones that could be more quickly implemented. The chapters also provide students and educators in archives, library, and public history graduate programs a resource for understanding the varieties of issues related to appraisal and acquisition and how they can be addressed.

Author: Kevin L. Jackson
Publisher: Packt Publishing Ltd
ISBN: 1788470745
Category : Computers
Languages : en
Pages : 367

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Book Description
Accelerating Business and Mission Success with Cloud Computing. Key Features A step-by-step guide that will practically guide you through implementing Cloud computing services effectively and efficiently. Learn to choose the most ideal Cloud service model, and adopt appropriate Cloud design considerations for your organization. Leverage Cloud computing methodologies to successfully develop a cost-effective Cloud environment successfully. Book Description Cloud adoption is a core component of digital transformation. Scaling the IT environment, making it resilient, and reducing costs are what organizations want. Architecting Cloud Computing Solutions presents and explains critical Cloud solution design considerations and technology decisions required to choose and deploy the right Cloud service and deployment models, based on your business and technology service requirements. This book starts with the fundamentals of cloud computing and its architectural concepts. It then walks you through Cloud service models (IaaS, PaaS, and SaaS), deployment models (public, private, community, and hybrid) and implementation options (Enterprise, MSP, and CSP) to explain and describe the key considerations and challenges organizations face during cloud migration. Later, this book delves into how to leverage DevOps, Cloud-Native, and Serverless architectures in your Cloud environment and presents industry best practices for scaling your Cloud environment. Finally, this book addresses (in depth) managing essential cloud technology service components such as data storage, security controls, and disaster recovery. By the end of this book, you will have mastered all the design considerations and operational trades required to adopt Cloud services, no matter which cloud service provider you choose. What you will learn Manage changes in the digital transformation and cloud transition process Design and build architectures that support specific business cases Design, modify, and aggregate baseline cloud architectures Familiarize yourself with cloud application security and cloud computing security threats Design and architect small, medium, and large cloud computing solutions Who this book is for If you are an IT Administrator, Cloud Architect, or a Solution Architect keen to benefit from cloud adoption for your organization, then this book is for you. Small business owners, managers, or consultants will also find this book useful. No prior knowledge of Cloud computing is needed.

Author: Kevin P. Nichols
Publisher: John Wiley & Sons
ISBN: 1118852796
Category : Computers
Languages : en
Pages : 384

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Book Description
Get up to speed quickly on the latest in user experiencestrategy and design UX For Dummies is a hands-on guide to developing andimplementing user experience strategy. Written byglobally-recognized UX consultants, this essential resourceprovides expert insight and guidance on using the tools andtechniques that create a great user experience, along withpractical advice on implementing a UX strategy that aligns withyour organisation's business goals and philosophy. You'll learn howto integrate web design, user research, business planning and dataanalysis to focus your company's web presence on the needs of yourcustomers, gaining the skills you need to be effective in the fieldof user experience design. Whether it's the interface, graphics, industrial design,physical interaction or a user manual, being anything less than onpoint can negatively affect customer satisfaction and retention.User experience design fully encompasses traditional human-computerinteraction design, and extends it to address all aspects of aproduct or service as perceived by users. UX For Dummiesprovides comprehensive guidance to professionals looking tounderstand and apply effective UX strategies. Defines UX and offers assistance with determining users andmodelling the user experience Provides details on creating a content strategy and buildinginformation architectures Explores visual design and designing for specific channels Delves into UX testing and methods for keeping your siterelevant The UX field is growing rapidly as companies realise thatmeeting your business goals requires a web presence aligned withcustomer needs. This alignment demands smart strategy and evensmarter design. Consultants, designers and practitioners must allbe on board if the result is to be cohesive and effective. UXFor Dummies provides the information and expert advice you needto get up to speed quickly.

Author: Patricia C. Franks
Publisher: Rowman & Littlefield
ISBN: 1538137356
Category : Language Arts & Disciplines
Languages : en
Pages : 511

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Book Description
To meet the demands of archivists increasingly tasked with the responsibility for hybrid collections, this indispensable guide covers contemporary archival practice for managing analog and digital materials in a single publication. Terms describing activities central to the archival process—such as appraisal, acquisition, arrangement, description, storage, access, and preservation—are included. In addition, responsibilities traditionally considered outside the purview of the archivist but currently impacting professional activities—such as cybersecurity, digital forensics, digital curation, distributed systems (e.g., cloud computing), and distributed trust systems (e.g., blockchain)—are also covered. The Handbook is divided into ten sections: current environment; records creation and recordkeeping systems; appraisal and acquisition; arrangement and description; storage and preservation; digital preservation; user services; community outreach and advocacy; risk management, security and privacy; and management and leadership. Some terms touch on more than one category, which made sorting a challenge. Readers are encouraged to consult both the table of contents and the index, as a topic may be addressed in more than one entry. A total of 111 entries by 105 authors are defined and described in The Handbook. The majority (79) of the contributors were from the US, 12 from Canada, 7 from the United Kingdom, 3 from Australia, 1 each from Germany, Jamaica, New Zealand, and the Russian Federation. Because archival practice differs among practitioners in different countries, this work represents an amalgamation. The Handbook was written primarily for archival practitioners who wish to access desired information at the point of need. However, can also serve as a valuable resource for students pursuing careers in the archival profession and information professionals engaged in related fields.