The Growth of the Scholarly Publishing Industry in the U.S. PDF Download

Author: Albert N. Greco
Publisher: Springer
ISBN: 3319995499
Category : Business & Economics
Languages : en
Pages : 100

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Book Description
This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications. Not only did the atomic threat necessitate a surge in scholarly research, but at the same time scholarly publishing managers prepared for the dramatic shift by anticipating the potential impact of the GI Bill on higher education, creating superb printed products, and by becoming the brand, the source of knowledge and information. The creation of strategic business units and value chains as well as the development of marketing targeting strategies resulted in brand loyalty to certain publishers and publications but also accelerated the growth of the US scholarly publishing industry. Business historians and marketing professors interested in the business strategies of scholarly publishers during World War II will find this book to be a valuable resource.

Author: Albert N. Greco
Publisher: Oxford University Press, USA
ISBN: 0190626232
Category : Scholarly publishing
Languages : en
Pages : 225

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Book Description
"This is a detailed analysis of the business of the scholarly publishing in the U.S. of: books; journals; pre-prints; and various scholarly publications in institutional repositories. Drawing on an extensive review of the literature, and statistical sources, the book examines: the changing environment of scholarly publishing; the product, price, placement, promotion, and costs (including some P & L statements) of scholarly books and journals. Special attention is paid to: the history and development of scholarly books and journals; intellectual property issues, including the development of the U.S. copyright law and infringement issues Sci-Hub; an author's contract; and the impact of technology (including open access) on books and journals. The book also discusses how scholarly publishers are trying to manage in what are turbulent times. The book contains extensive notes, a detailed bibliography, book and journal statistical tables, and figures."--

Author: British Library. Research and Development Department
Publisher: London : The Library
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 104

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Book Description
Conference report on problems of and trends in scholarly publishing, with particular reference to the UK and the USA - discusses publishing of technical and scientific monographs and periodicals, cost, marketing, editorial and production problems, technological changes in the printing industry, etc. References and statistical tables. Conference held in london 1976 jul 16 and 17.

Author: John B. Thompson
Publisher: John Wiley & Sons
ISBN: 0745684998
Category : Social Science
Languages : en
Pages : 480

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Book Description
The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive ‘logic’ or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators. Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.

Author: Robert Campbell
Publisher: Elsevier
ISBN: 1780633092
Category : Language Arts & Disciplines
Languages : en
Pages : 510

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Book Description
Academic and professional publishing represents a diverse communications industry rooted in the scholarly ecosystem, peer review, and added value products and services. Publishers in this field play a critical and trusted role, registering, certifying, disseminating and preserving knowledge across scientific, technical and medical (STM), humanities and social science disciplines. Academic and Professional Publishing draws together expert publishing professionals, to provide comprehensive insight into the key developments in the industry and the innovative and multi-disciplinary approaches being applied to meet novel challenges. This book consists of 20 chapters covering what publishers do, how they work to add value and what the future may bring. Topics include: peer-review; the scholarly ecosystem; the digital revolution; publishing and communication strategies; business models and finances; editorial and production workflows; electronic publishing standards; citation and bibliometrics; user experience; sales, licensing and marketing; the evolving role of libraries; ethics and integrity; legal and copyright aspects; relationship management; the future of journal publishing; the impact of external forces; career development; and trust in academic and professional publishing. This book presents a comprehensive review of the integrated approach publishers take to support and improve communications within academic and professional publishing. Brings together expert publishing professionals to provide an authoritative insight into industry developments Details the challenges publishers face and the leading-edge processes and procedures used to meet them Discusses the range of new communication channels and business models that suit the wide variety of subject areas publishers work in

Author: Albert N. Greco
Publisher: Springer Nature
ISBN: 3031304152
Category : Education
Languages : en
Pages : 152

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Book Description
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks).

Author: Albert N. Greco
Publisher: Taylor & Francis
ISBN: 1135615888
Category : Business & Economics
Languages : en
Pages : 396

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Book Description
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in

Author: Albert N. Greco
Publisher: Stanford University Press
ISBN: 9780804750318
Category : Business & Economics
Languages : en
Pages : 292

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Book Description
This is the definitive social and economic analysis of the current state and future trends of the American book publishing industry, with an emphasis on the trade, college textbook, and scholarly publishing sectors. Drawing on a rich and extensive data, the thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry.

Author: Harold Laski
Publisher: Routledge
ISBN: 1351473379
Category : Language Arts & Disciplines
Languages : en
Pages : 252

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Book Description
For decades, university presses and other scholarly and professional publishers in the United States played a pivotal role in the transmission of scholarly knowledge. Their books and journals became the "gold standard" in many academic fields for tenure, promotion, and merit pay. Their basic business model was successful, since this diverse collection of presses had a unique value proposition. They dominated the scholarly publishing field with preeminent sales in three major markets or channels of distribution: libraries and institutions; college and graduate school adoptions; and general readers (i.e., sales to general retailers).Yet this insulated world changed abruptly in the late 1990s. What happened? This book contains a superb series of articles originally published in The Journal of Scholarly Publishing, by some of the best experts on scholarly communication in the western hemisphere, Europe, Asia, and Africa. These authors analyze in depth the diverse and exciting challenges and opportunities scholars, universities, and publishers face in what is a period of unusual turbulence in scholarly publishing.The topics given attention include: copyrights, the transformation of scholarly publishing from a print format to a digital one, open access, scholarly publishing in emerging nations, problems confronting journals, and information on how certain academic disciplines are coping with the transformation of scholarly publishing. This book is a must read for anyone interested in the scholarly publishing industry's past, its current focus, or future plans and developments.

Author: Albert N. Greco
Publisher: Springer Nature
ISBN: 3031319648
Category : Business & Economics
Languages : en
Pages : 186

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Book Description
This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publishing, copyright challenges by websites such as Sci-Hub, the emergence of sharing platforms such as ResearchGate and Academia.edu, as well as the impact of Plan S on publishers, universities, and authors. Given this incredible rate of change across the industry, the author explores the diverse strategies and structures created by the largest STm publishers to decipher their effectiveness in addressing technological, ethical, and copyright issues. Also, he examines how mergers and acquisitions diversified operations, such Elsevier's acquisition of Bepress, SSRN, and SCOPUS, among other platforms. Scrutinizing the different managerial, marketing, technology, and economic-financial strategies crafted by scholarly journal publishers between 2000-2020, this book offers a comprehensive assessment of the industry's attempts to identify, understand, cope with, and minimize or defeat the herculean threats to its business model.