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Author: Richard Krevolin Publisher: Red Wheel/Weiser ISBN: 1632659867 Category : Business & Economics Languages : en Pages : 224
Book Description
Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: Create an emotional connection between your organization and its target market, or between a product and consumers. Generate interest, enthusiasm, and support for a person, company, or product. Demonstrate the benefits and potential of any product, service, company, or individual. Create a culture of inclusion for any company or product. Enhance staff commitment to mission and objectives. Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.
Author: Richard Krevolin Publisher: Red Wheel/Weiser ISBN: 1632659867 Category : Business & Economics Languages : en Pages : 224
Book Description
Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: Create an emotional connection between your organization and its target market, or between a product and consumers. Generate interest, enthusiasm, and support for a person, company, or product. Demonstrate the benefits and potential of any product, service, company, or individual. Create a culture of inclusion for any company or product. Enhance staff commitment to mission and objectives. Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.
Author: Donald E. Westlake Publisher: St. Martin's Press ISBN: 9780892965885 Category : Fiction Languages : en Pages : 302
Book Description
Critically acclaimed for his recent bestseller, "The Ax, " Westlake returns with a tale of twisted psychological suspense involving two cunning authors--and one deadly proposition.
Author: Francisco X. Stork Publisher: Scholastic Inc. ISBN: 0545555752 Category : Young Adult Fiction Languages : en Pages : 232
Book Description
"You know I'm coming. You're dead already." Hector has always minded his own business, working hard to make his way to a better life someday. He's the chess team champion, helps the family with his job at the grocery, and teaches his little sister to shoot hoops overhand. Until Joey singles him out. Joey, whose older brother, Chavo, is head of the Discípulos gang, tells Hector that he's going to kill him: maybe not today, or tomorrow, but someday. And Hector, frozen with fear, does nothing. From that day forward, Hector's death is hanging over his head every time he leaves the house. He tries to fade into the shadows -- to drop off Joey's radar -- to become no one. But when a fight between Chavo and Hector's brother Fili escalates, Hector is left with no choice but to take a stand. The violent confrontation will take Hector places he never expected, including a reform school where he has to live side-by-side with his enemy, Joey. It's up to Hector to choose whether he's going to lose himself to revenge or get back to the hard work of living.
Author: Tom Mylan Publisher: Artisan Books ISBN: 1579655270 Category : Cooking Languages : en Pages : 313
Book Description
Buying large, unbutchered pieces of meat from a local farm or butcher shop means knowing where and how your food was raised, and getting meat that is more reasonably priced. It means getting what you want, not just what a grocery store puts out for sale—and tailoring your cuts to what you want to cook, not the other way around. For the average cook ready to take on the challenge, The Meat Hook Meat Book is the perfect guide: equal parts cookbook and butchering handbook, it will open readers up to a whole new world—start by cutting up a chicken, and soon you’ll be breaking down an entire pig, creating your own custom burger blends, and throwing a legendary barbecue (hint: it will include The Man Steak—the be-all and end-all of grilling one-upmanship—and a cooler full of ice-cold cheap beer). This first cookbook from meat maven Tom Mylan, co-owner of The Meat Hook, in Williamsburg, Brooklyn, is filled with more than 60 recipes and hundreds of photographs and clever illustrations to make the average cook a butchering enthusiast. With stories that capture the Meat Hook experience, even those who haven’t shopped there will become fans.
Author: John Patrick Green Publisher: First Second ISBN: 1250825296 Category : Juvenile Fiction Languages : en Pages : 208
Book Description
InvestiGators Mango and Brash don their fanciest vests for InvestiGators: Off the Hook, the next mystery in the hilarious adventure series from John Patrick Green Sewer-loving secret agents Mango and Brash fight for the GATOR good in this zany adventure that will have readers HOOKED! The InvestiGators are the best crime-fighting duo in the world. But not even their hi-tech training programs can prepare them for the return of their greatest nemesis, Crackerdile, in a shocking new form! Even worse, he’s creating a team of super villains! Faced with the choice between saving themselves or catching the crooks, can Mango and Brash make sure the gator good prevails?
Author: Brendan Kane Publisher: Waterside Productions ISBN: 9781949001006 Category : Branding (Marketing) Languages : en Pages : 0
Book Description
Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.
Author: Betty Hechtman Publisher: National Geographic Books ISBN: 1683315650 Category : Fiction Languages : en Pages : 0
Book Description
By hook or crook, Molly will clear her name in On the Hook, national bestseller Betty Hechtman’s irresistible twelfth Crochet Mystery. The Tarzana Hookers crochet club could come apart at the seams when thwarted ambition, shady ethics, and a puzzling murder converge. Molly Pink and the Tarzana Hookers are busy crocheting baby blankets for charity, but before long, they’re tangled up in a mystery that may be their unraveling. The Hookers are a tight-knit group, but some of the members harbor secret aspirations. Adele dreams of becoming an actress, and her acting coach has filled her head with promises of a career as a crochet show host. Elise Belmont has earned her real estate license and is itching to show her first house. But when the house’s tenant turns up dead from a pink squirrel cocktail laced with cyanide, the Hookers could be in double treble. It turns out that the dead man was Adele’s acting coach, Timothy Clark. And Molly gets wound up in the case after accidentally leaving a scarf she designed at the murder scene. Detective Barry Greenberg, one of Molly’s exes, quickly stitches together that the scarf is hers. Lawyer Mason Fields (another of Molly’s exes) has her head swimming in legalese. For Molly, the only way out is by learning who really killed Timothy, and why. Crochet patterns and a delicious recipe included!
Author: Janet Ellis Publisher: Pegasus Books ISBN: 9781681776422 Category : Fiction Languages : en Pages : 0
Book Description
London, summer 1763.At nineteen, Anne Jacob is awakened to the possibility of joy when she meets Fub, the butcher's apprentice, and begins to imagine a life of passion with him. The only daughter of well-to-do parents, Anne lives a sheltered life. Her home is a miserable place. Though her family want for nothing, her father in uncaring, her mother is ailing, and the baby brother who taught her to love is dead.Unfortunately her parents have already chosen a more suitable husband for her than Fub. But Anne is a determined young woman, with an idiosyncratic moral compass. In the matter of pursuing her own happiness, she shows no fear or hesitation. Even if it means getting a little blood on her hands.A vivid and surprising tale, The Butcher's Hook brims with the color and atmosphere of Georgian London, as seen through the eyes of a strange and memorable young woman.
Author: Linda Villarosa Publisher: Anchor ISBN: 0385544898 Category : Social Science Languages : en Pages : 289
Book Description
PULITZER PRIZE FINALIST • "A stunning exposé of why Black people in our society 'live sicker and die quicker'—an eye-opening game changer."—Oprah Daily From an award-winning writer at the New York Times Magazine and a contributor to the 1619 Project comes a landmark book that tells the full story of racial health disparities in America, revealing the toll racism takes on individuals and the health of our nation. In 2018, Linda Villarosa's New York Times Magazine article on maternal and infant mortality among black mothers and babies in America caused an awakening. Hundreds of studies had previously established a link between racial discrimination and the health of Black Americans, with little progress toward solutions. But Villarosa's article exposing that a Black woman with a college education is as likely to die or nearly die in childbirth as a white woman with an eighth grade education made racial disparities in health care impossible to ignore. Now, in Under the Skin, Linda Villarosa lays bare the forces in the American health-care system and in American society that cause Black people to “live sicker and die quicker” compared to their white counterparts. Today's medical texts and instruments still carry fallacious slavery-era assumptions that Black bodies are fundamentally different from white bodies. Study after study of medical settings show worse treatment and outcomes for Black patients. Black people live in dirtier, more polluted communities due to environmental racism and neglect from all levels of government. And, most powerfully, Villarosa describes the new understanding that coping with the daily scourge of racism ages Black people prematurely. Anchored by unforgettable human stories and offering incontrovertible proof, Under the Skin is dramatic, tragic, and necessary reading.
Author: Richard Krevolin
Author: Richard Krevolin
Author: Donald E. Westlake
Author: Francisco X. Stork
Author: Tom Mylan
Author: John Patrick Green
Author: Tommy Heinsohn
Author: Brendan Kane
Author: Betty Hechtman
Author: Janet Ellis
Author: Linda Villarosa